The PRO.PR Conference was established in 2003 with an idea about providing active communication among PR experts from South-East and Central Europe. At that time, public relations was an undeveloped profession in this area.
During the 15-year period, the PRO.PR Conference has been gathering PR experts not only from SEE region but also from all over the world.
As communicators, we understand the importance of events that should definitely be observed from many different aspects. One of these aspects are public relations, the main focus of our work.
The first PRO.PR Conference was organized in Montenegro. It attracted people from Croatia, Bosnia and Herzegovina, Serbia and Montenegro. The number of more than 130 participants was a good incentive for the next year’s Conference which was organized in the Hyatt Regency Hotel in Belgrade, Serbia. It was the first public relations conference in that country. Around 100 people have participated.
At that time, as the organization force behind The Congress, we have decided to organize the next PRO.PR Conference at attractive but less known and visited places.
The third PRO.PR Conference has opened its doors to participants from Slovenia and Macedonia as well. It was organized at the Croatian National Park Brijuni. More than 150 participants attended the Conference which was organized under the motto “With knowledge towards success”. The participants were able to get an insight into different media standards in new countries in the region.
Slovenia was the host of the fourth PRO.PR congress which was organized under the sponsorship of Slovenian government. Even though most of non Slovenian participants required special visas to come to Slovenia, the congress was still visited by more than 130 participants and PR experts. One of the guests was a representative of the International Public Relations Association (IPRA) which opened a communication process in one of the biggest centres of PR – London.
Ohrid and Macedonia were hosts of the fifth PRO.PR congress this time under the sponsorship of Macedonian government. At that time, some new features have been implemented in the organization of the Conference and therefore for the first time, foreign lecturers from Germany, Holland, Greece and France have come to the PRO.PR Conference.
Sarajevo, Bosnia and Herzegovina, as a true symbol of multicultural life and centuries long communication tradition was the host of the 6th PRO.PR Conference. The theme of the Conference was “Corporate Communication” and it was visited by many regional managers of world’s leading brands like Mars, Coca-Cola, Fructal and many others.
Even in a time of recession, the PRO.PR project never stuttered but kept going in spite of all odds. Therefore the seventh PRO.PR Conference was organized in Splendid Hotel in Budva, Montenegro. The theme of the Conference was “New Technologies in PR”. More than 110 participants visited us in Montenegro while numbers and support we have been getting over the years continued at the next, eight in a row, Conference at the Island of Rab, Croatia, where the participants had a pleasure of enjoying their stay at one of the most beautiful Croatian islands.
The ninth PRO.PR Conference was organized at Lake Palić in Serbia, under the sponsorship of the City of Subotica. With the recession still blooming over the world, the main issues that were discussed at Palić were the numerous crises situations and how to communicate during them. Therefore, the theme of the Congress was “Crisis Communication”. The Congress was a proud host for some of the world’s best PR experts and their lectures about crises. Richard Linning, Juan Sola, Don W. Stacks and George Ellis, as well as numerous well known regional experts, guaranteed that the Conference was a “jackpot” for any PR professional who wanted to learn more.
The host of the tenth anniversary of the PRO.PR conference was city of Maribor, the European Capital of Culture in 2012. More than 200 participants gathered to follow the lectures of 20 world experts who came from North and South America and all over the Europe to share their knowledge and experiences.
To honor individuals who have dedicated their lives to public relations, contributed to the development and positioning this profession in the region and in the world. Besides the fact that the PRO.PR conference experienced its first jubilee, there was more than enough reasons to establish the “PRO.PR Awards “. From now on the gala ceremony of awarding meritorious individuals will be an integral part of the PRO.PR conference each upcoming year.