“Its all about us”
16.04.2008 – 19.04.2008, Sarajevo, Bosnia and Herzegovina
“To be flexible, straightforward and ready to encounter new people, that is what PRO.PR conference is about” states Danijel Koletić, president of organizing committee, describing with these words the spirit of PRO.PR conference 2008 in Sarajevo.
Each attendee, professional or newcomer, contributes his own way to highlight this event, exchanging ideas and experience to his fellow colleagues. In this spirit, the organizer of the event, Mr. Koletić, wants to express his gratitude to all participants and invite all fellow colleagues to join PRO.PR conference, again, next year.
Programme
Sarajevo, Bosnia and Herzegowina
APRIL, 16-20th, 2008
6nd International PR Conference of Adriatic Region
APRIL, 16nd, Wednesday
12:00-14:00pm
Arrival/ Check in
14:00-14:15pm
OFFICIAL OPENING OF THE CONFERENCE
14:15-14:45
“PUBLIC RELATIONS IN BOSNIA AND HERZEGOWINA”,Radenko Udovicic, Programme director,
Media plan institut
14:45-15:30
“CHALLENGES OF BRANDING ON REGIONAL MARKETS”,
Anton Balazic, CEO Fructal
15:30-16:00
Coffee break
16:00-16:45
“CORPORATE COMMUNICATIONS”;
prof. Zorica Tomić
17:00-17:30
Departures to the town by bus
17:30-18:30
Arrival at Skenderija
sightseeing and city tour with guides
18:30-19:15
Shopping time! Discover Barscasia
19:15-19:30
Departure to the H&J restaurant
19:30-23:00
Dinner and Music at the restaurant
23:00-
Return to hotel
****
APRIL, 17nd, Thursday
09:00-09:45
“CHALLENGES IN CORPORATE COMMUNICATIONS: PRACTICAL EXAMPLES – MERGE OF TWO PHARMACEUTICAL COMPANIES BAYER AND SCHERING”,
Katja Simonic, Head of Corporate Communication Department in Slovenia
09:45-10:00am
Coffee break
10:00-10:45am
“CHALLENGES OF ROLLING OUT REGIONAL CAMPAIGNS IN SOUTHEAST EUROPE”,
Sandro Baricevic, Public Affairs and Communications Manager,
Coca Cola Adria
10:45-11:00am
Coffee break
11:00-11:30pm
“INTERNAL COMMUNICATION IN CORPORATIONS”,
Eleonora Albijanic, Promonte GSM
12:00- 12:30pm
Excursion by horse carriage to the Spring of river Bosna
12:30-02:30pm
Lunch
02:30-03:00pm
Return to hotel
03:30-06:30
WORKSHOPS
Grupa A
»Role of corporate philanthropy in building up the reputation«
Dusan Vulovic i Maja Vukojicic, McCann Erickson
Grupa B
„Strategies of Word of mouth in PR “
Ankica Mamic, IMC
Grupa C
„Why does the journalism need PR and viceversa“
Amela Odobasic i Dzenana Karabegovic
Grupa D
„Communication with opposed publics – profiling of sender and recipient”
prof. Dragana Jovanovic, Megatrend Univerzitet
Grupa E
„Concentration and relaxation before appearing in public” Andrej Vajevec, RTV Slovenia
06:30-08:30pm
Dinner
08:30pm
PRO.PR SHOW TIME Stand up comedy
Remarks: There are 4 groups of workshops. Applications for workshops are submitted in advance and the maximum of 32 participants can attend each workshop.
APRIL, 18, Friday
09:30-10:15pm
“CORPORATE AFFAIRS AT MARS INC. – BUILDING A CORPORATE REPUTATION”,
Damir Skok, MARS Corporate affairs manager
10:15-10:35am
Coffee break
10:35-11:20pm
“CITY AS CORPORATION”,
Sabina Mozetic, City of Koper, Slovenia
11:20-11:40pm
Coffee break
11:40-12:25pm
“PUBLIC RELATIONS AS SOURCE OF INFORMATION”, Ksenija Zlof, Croatia Airlines PR manager Croatia
12:25-12;45pm
Coffee break
12:45-13:45pm
“PR OF STEEL CONSTRUCTIONS”,
Darko Katic, Duro Dakovic Montaza
13:45-15:45
Lunch
16:00-19:00pm
WORKSHOPS
09:00-11:00pm
Gala dinner, certificates, music
****
APRIL, 19, Saturday
09:00-12:00am
Trip to Jablanica by bus
12:00-13:00am
Visit to memorial museum »Battle Neretva«
13:00-15:00pm
Lunch in »Zdrava voda« restaurant
15:00-15:30pm
Departure for Mostar by bus
15:30-17:00pm
Sightseeing with guides
17:00-19:00pm
Return to Sarajevo
19:30-21:00pm
Dinner
****
Presenters
Radenko Udovičić – Programme Director, Media Plan Institute
Gorazd Grjol – Sales Director, Fructal
Tina Tomažič – Marketing and development Director, Fructal
Eleonora Albijanić – Promonte GSM
Roman Repnik – Chief Editor, TV1 television
Zoran Košćec – CEO, Varteks
Nikolina Dežmanić – Krofak – Stategic Communication Director, Varteks
Sandro Baričević – Public Affairs and Communication Manager, Coca Cola Adria
Damir Skok – Corporate Affairs Manager, Mars Inc.
Lidija Pavlin – Nicha, Slovenia
Ksenija Žlof – PR manager, Croatia Airlines
Darko Katić – ĐĐ Montaža