Today, The Agreement on Cooperation has been signed between the Academy of Arts of Novi Sad and the Apriori World agency, the organizer of the 16th international Public Relations conference PRO PR, which will be held this year in Serbia.
Through this agreement, the signatories of the contract have pledged to cooperate within the framework of the “Business & Arts” project, which implies the creation of unique statues for this year’s winners of the PRO PR Awards which are traditionally awarded, for the 7th time in a row, to the distinguished individuals from the region and the world for their special contribution to the development of the public relations profession.
As part of this cooperation, students of the Academy of Arts will, with the guidance of their mentors, make statues out of various materials, and the artwork will represent their vision of communication and communication management as a profession.
The PRO PR conference is the first international conference on public relations in Southeast Europe, and this year, from 11 to 14 April, the host of its 16th edition will be the Mona hotel in Zlatibor. The successful organization of this year’s conference was contributed by a partner agency Media Craft from Novi Sad, which is a longtime partner in the organization of the conferences for Serbia.
The awarding ceremony of the PRO PR Awards will be held on April 13, 2018. Every year, the conference takes place in another city of the region and gathers around 200 regional and world experts from the field of communication who exchange rich knowledge, practical experiences, and make business relationships.
In 2012, on the occasion of marking the tenth anniversary of the PRO PR conference, the PRO PR Awards project was established, which is, in fact, the program of rewarding individuals for their special contribution to the development of the public relations profession. Given that the PRO PR conference is held every year in another city of the region, the statues for the PRO PR Awards are made by students of the Academy of Arts from the host country. With this project, the Apriori World agency connected the art institutions with the business sector to contribute to the better promotion of cultural institutions throughout the whole region.
“We are honored that the Academy of Arts in Novi Sad recognized the PRO PR Awards and the ‘’Business & Arts” project as an opportunity for further affirmation of the art profession and its connection with the business sector. I am convinced that the statues, which for this occasion will be made by the students of the Academy of Arts of Novi Sad, will show all of their creativity, imagination and artistic value. In addition, I am sure that this is just the beginning of a quality long-term cooperation aimed at positioning the art profession”, said Danijel Koletić, President of the Organizing Committee of the PRO PR conference.