Borislav Miljanović, Ph.D.

//Borislav Miljanović, Ph.D.

Borislav Miljanović, Ph.D.

CEO at Represent Communications


Borislav Miljanović, Ph.D., is the owner and managing director of regional communications group Represent System, consisting of agencies specialised in public relations and digital communications Represent Communications in Belgrade, Podgorica, Skopje and Banjaluka, business portal and magazine Bizlife, content production office The Content Studio, digital advertising startup Native network and web content analytics platform Element.

Borislav Miljanović also established London School of Public Relations (LSPR) in the region, as the first specialised school completed by 23 generations of experts in this area so far.

Before assuming the leadership of Represent System, Borislav Miljanović worked as a journalist and editor in numerous media outlets for more than ten years. He set up the public relations department of BK grupa and was the first official public relations representative of HRH Crown Prince Alexander II.

He graduated from the Faculty of Law, University of Belgrade, and then completed master and doctoral studies in Communicology at the Faculty of Political Sciences.

He is the winner of the Award for Personal Contribution in the Area of Communications, granted by his peers – Serbian Public Relations Society. He also received the Award for Marketing Thought Development of Taboo, a magazine specialised in marketing communications. His contribution to the development of the PR profession was recognised in the region as well, as he won the PRO.PR Awards. He is committed to the implementation of new technologies in the communications industry.

Lecture intro

How to Digitalize PR Agency – Represent System vs Represent Communications

Dr. Borislav Miljanović is a professional who has been present at the regional communications scene for 30 years now. As the MD of one of the largest PR agencies in the region, he has encountered challenges imposed for professionals in this industry by the strong change in the manner in which consumers communicate today. In his speech, Borislav Miljanović will talk about how he has successfully transformed PR agency Represent Communications from a digital aspect into a system comprising specialised agencies in the area of public relations and digital communications – Represent Communications in Belgrade, Podgorica, Skopje and Banjaluka; Bizlife, a business portal and magazine; The Content Studio, a content production department; Native Network, a start-up in the area of digital advertising; and Digital Element, a web content analytics platform.