Marjeta Kirn Kljajič
Founder and Co-Owner of Advertising and PR agency Nicha
Before founding Nicha, Marjeta was working at big advertising agencies for ten years. First in one of the biggest on the Balkan at that time – Studio Marketing, later on with legendary Dragan Sakan in Saatchi&Saatchi Slovenia. After that, she started Nicha, which she is running in partnership with Lidia Pavlin for 15 years. At first, it was meant to be an advertising agency, with graphic design and the creative department only. But very soon PR became one of the most important communication tools in all campaigns for many brands. More and more clients realized that public relations are an important part of our work, sometimes step No.1 before starting a campaign, sometimes as supporting tool, depends on what are the brand’s or campaign’s goals and message. In 15 years Nicha was in charge for many smaller and bigger PR projects for its clients and different brands: Diesel, Manner, Dr.Hauschka, Wiener Stadtische, Wiener Zucker, Fathers and employers in action, Cars&Coffee.