Sabrina Povšič Štimec

//Sabrina Povšič Štimec

Sabrina Povšič Štimec

Deputy Head of PR Department at RTV Slovenia


Sabrina Povšič Štimec has more than twenty years of experience in strategic corporative communication – corporate and product communication, communication in social networks and internal communication, marketing and brand development.

She built the structure and set the modern communication service at public service media and setting the long-term communication strategies of PSM from 2004 on. Together with her team, she was implementing new areas of communication activities through all these years. As manager of the communication department, she was developing and executing communication policies, activities and campaigns on a corporate level to achieve the desirable public image.

Department under her responsibility was taking care of crucial part of designing and implementing the new programme brands (RTV SLO digital archive – RTV4D, Children and Youth Programme online service –, introducing sport app – RTV Šport,…), corporative brands –  DVBT and DAB+ network introduction in Slovenia and corporative programme project communication campaigns (Olympic Games, Basketball, Football and Handball European and World Championships, etc.). The internal communication strategy and the social media strategy were introduced in PSM in 2011 and successfully implemented and upgraded during next years. She and her team was also taking part in preparing the communication and marketing campaigns for a varied programme of radio, television, and multimedia.

Sabrina Povšič Štimec is a member of the Executive Board of Communication Directors at EBU since 2016 and was a member of Supervisory board at SOZ (Slovene Advertising Chamber) from 2013 till 2015. She received the regional PRO.PR award already in 2013. She is participating with EBU and OSCE organization in transferring her knowledge to public media services in Montenegro, Ukraine, Albania and Moldova and as a mentor at Ljubljana University Incubator.

Lecture intro

Keep Media Good – the first ever pan-European marketing campaign for Public Service Media

Last year, the European Broadcasting Union (EBU) and some of its Member broadcasters launched the “Keep Media Good” campaign, seeking to demonstrate the positive impact Public Service Media (PSM) has on societies as well as the unique role it plays in the lives of each and every one of us. This is the first time PSM organisations across Europe come together with one unified voice to champion PSM. More than 30 impressive, diverse, authentic audience stories, as well as main films, form the campaign. Subtitled in many languages, and with much common emotion and resonance, they have been hugely shared on social and reported in the press across Europe. Now more than ever, in an era of proliferation of content and platforms, fake news and disinformation, audiences need strong PSM providers they can turn to and trust. To learn more, visit our site: