Director of Marketing and Communications at Victoria and Albert Museum
Sophie Brendel was appointed Director of Marketing and Communications at the V&A in October 2016. She is responsible for external communications for the V&A’s audiences, visitors and stakeholders, and leads marketing, press, public relations and brand activity for the V&A in the UK and internationally. Prior to joining the V&A, Sophie was Head of Digital Communications at the BBC, where she led PR and communications for digital, technology, R&D and innovation across the BBC, as well as the BBC’s corporate websites, blogs and social media activity. Highlights from the past few years include the BBC’s Make it Digital and micro:bit initiatives, BBC iPlayer, and the London 2012 Olympics. Sophie joined the BBC in 2009 as Head of Strategic Communications, and previously worked for Reuters’ media and global news divisions, based in New York and London. Sophie has an MA in English Literature from Edinburgh University, and is a regular communications and digital industry speaker and awards judge.
The V&A: Building a Global Museum Brand
The V&A is the world’s leading museum of art, design and performance, with 2.3m objects, 19 national collections, and world-famous exhibitions that range from David Bowie to Opera, Art Deco to the Future, and Frida Kahlo to Alexander McQueen. This presentation will tell you the story of how the V&A has transformed from a museum in London into an internationally recognised brand.