CEO at Bejtović Communications
Una Bejtović was born in Sarajevo in 1977 where she completed Second Gymnasium, Faculty of Philosophy in the Department of Literature of Nations of Bosnia and Herzegovina and the Bosnian Language, and M.A. at the Center for Interdisciplinary Postgraduate Studies of Democracy and Human Rights in South East Europe, with the thesis “Political Regimes and Media – Media Between Hate Speech and EU Standards” – a case study of Croatia.
She began her media career during the siege of Sarajevo in December 1993 on Radio ISV as a 16–year old student, following that she worked for Radio M for six years, and in the editorial office of the Federal TV morning program. She implemented dozens of concerts and events of all formats, collaborated with the biggest musical names, followed by thousands of hours of live radio and TV programs.
After ten years in the media, and her M.A. degree she has entered the sphere of public relations. She made the experience in private, non-governmental and governmental sectors, i.e. working in the office of Minister of Foreign Affairs. In her prolific career, she also had an opportunity to work for ‘Breaking News’ story on CNN International Desk in Atlanta. In 2009, she has begun a career as a freelance consultant for public relations, mostly collaborating on projects in culture, human rights, and business sectors. Her preference is socially engaged projects and believes that public relations can contribute to a better understanding among the people and make us better individuals.
She won a PRO.PR Award for excellence in public relations and contribution to the development of the profession in Bosnia and Herzegovina in 2013. Since January 2014 she is managing her PR agency – Bejtovic Communications.