April 12th, 2018; Zlatibor – At Hotel Mona, in Zlatibor, 16th PRO PR Conference was officially opened. This international event was started with the idea of gathering distinguished experts from the field of public relations. Following the moto Networking in motion, PRO PR Conference is traditionally hosted by one of the countries in the region and this year’s host is Zlatibor, beautiful mountain town in the Republic of Serbia.
During the opening ceremony, Mr. Vladimir Živanović, Director of the Tourist Organization Zlatibor, emphasized that Zlatibor is a tourist destination of Serbia and that he is very satisfied that one such conference came to Zlatibor. He also welcomed the participants of the conference.
”We are witnesses of the quick changes in the public relations, ethical challenges and transformations of the communication habits within different generations. Everybody present here is a part of very important and influential industry which has the power to change perceptions. PRO PR Conference is being held, for the 16th year in the row under, the moto Networking in motion. This moto hides the power of the conference, which has been connecting many of our colleagues from the field of communication management.“ Said Mr. Danijel Koletić, President of the Organizing Board of PRO PR Conference, who also wished for all participants to learn new things, connect and have a good time in Zlatibor.
The first lecture was held by Mrs. Maja Jovanović from Novak Đoković Foundation. She was followed by Mrs. Olga Podoinitsyna, Member of the Board at VTB Capital from Russia and Mrs. Robyn de Villiers, Chairman and CEO of Burson Cohn & Wolfe. The first-panel discussion will be held this afternoon, on the subject „Radio and Public Relations Today’ and moderated by Mr. John Shield, Director of Corporate Communications at BBC. Participants of the discussion will be Silvija Londero, Director, and Editor-in-Chief at Media Servis from Croatia, Arnela Lojo, PR Manager and Spokesperson at RSG Media Group from Bosnia & Herzegovina and Predrag Anđelković, CEO at S Media from Serbia.
Tomorrow, some of the keynote speakers are Biagio Carrano, Founder and Director at eastCOM Consulting Belgrade from Italy, Sophie Brendel, Director of Marketing and Communications at Victoria & Albert Museum from UK and Fiona Czerniawska, Co-Founder of the Source Global Research. On the final day of the conference Sean Gardner, Co-Founder of the pioneering Huffington Post „Twitter Powerhouses Series“ from the USA, will be speaking on the subject of „Great Digital Marketing Strategies for Business“.