Ljudmila Bratko Gašpić
Corporate Affairs Manager at HEINEKEN Croatia
Since October 2004 Ljudmila has been with HEINEKEN company in Croatia, where she currently works in communications, public and governmental affairs, sustainability and corporate social responsibility. Recently she has been intensively focused on ‘growing with communities’ projects, such as 100% local sourcing of barley for Karlovačko beer and environmental projects as a part of the sustainability strategy ‘Brewing a Better World’.
She has been leading teams awarded for PR campaigns in Croatia, such as „Croatian barley for Karlovačko beer“ and internal communication campaign „Office Guru“, but also for sustainability efforts, such as Indeks DOP-a (CSR Index), a reputable Croatian award for best environmental practice won by company for two consecutive years.
At HEINEKEN Hrvatska, Ljudmila also serves as Representative for Protection of Dignity of Employees, and Ambassador for Inclusion and Diversity.
Ljudmila Bratko Gašpić has graduated with a Master of Science in Marketing and has completed her postgraduate studies at the Faculty of Economics and Business, University of Zagreb. She has previously worked for Croatian news agency (HINA) and in the Department of Marketing and Development at Varaždinska banka, as well as for the marketing agency McCann Erickson.
Brewing a Better World in HEINEKEN Croatia
Sustainability is one of our four HEINEKEN’s business priorities and its importance exceeds short-term corporate benefits. Sustainability is a driver for business success and it is summarized in a Brewing a Better World Strategy, which addresses all material social and environmental issues relevant for the Company. The strategy also sets ambitious goals across the entire value chain – from Barley to Bar. This was one of the reasons behind HEINEKEN Croatia’s decision to start a cooperation with local producers and farmers in order to have a key beer ingredient – malt – made exclusively from Croatian barley. Additionally, HEINEKEN in Croatia uses green electric energy obtained exclusively from renewable sources and as of recently, solar energy in beer production. The company has been constantly investing in social initiatives in the local community, as well as reducing its water consumption and CO2 emission rate.