Zarena Kancheva

//Zarena Kancheva

Zarena Kancheva

Marketing and PR Manager CEE at Viber


Zarena Kancheva is Marketing and PR Manager CEE in Viber. She is a specialist with over 10 years of experience in marketing, communications, event management, advertising, and public relations. In the last three years, she worked as Brand Manager for Fashion Days, where she was responsible for developing the marketing activities of the company in Bulgaria. Previously, she worked as a marketing manager at a global level, in Walltopia, PR specialist at ING / NN Insurance, Senior Account Manager at MAG Communications and Account Manager at PR agency United Partners. Zarena has a Master’s degree in marketing from World Economy and Bachelor in Public Relations from the Sofia University “St. Kliment Ohridski”.


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