Zarena Kancheva is Marketing and PR Manager CEE in Viber with ten years old experience at marketing, communications, event management, advertising and public relations. In the last three years, she worked as Brand Manager for Fashion Days, where she was responsible for developing the marketing activities of the company in Bulgaria. Previously, she worked as marketing manager at global level, in Waltopia, PR specialist at ING / NN Insurance, Senior Account Manager at MAG Communications and Account Manager at PR agency United Partners.
Zarena has a Master’s degree in marketing from World Economy and Bachelor in Public Relations from the Sofia University „St. Kliment Ohridski“.
At this year’s PRO PR conference the second days of lectures, Zarena will share with us your knowledge which is the fruit of many years of work. Get connected or get lost, how brands build communites in the conversational world is the theme of the lecture which will be held by Zarena.