PRO PR AWARDS RULE BOOK OF ANNUAL ACKNOWLEDGMENT OF PRO PR CONFERENCE
After careful analysis of the global, European and Nacional rewarding programs of professional public relations association, organisator of PRO PR conference (Apriori World j.d.o.o.; Florijana Andrašeca 18a, Zagreb, Republic of Croatia) have come to the conclusion that there is no rewarding program which acknowledges individuals who work in PR or are part of communication processes and contribute to the development of the PR profession. All existing rewarding programs in the field of PR are mostly intended for projects not individuals. Also, it’s established practice for rewarding programs to be based on paying application process, except awards for life work or award for special contribution to the field which are not charged.
Based on those reasons, founder and president of the organizing board of the international conference for public relations and communication management PRO PR, Danijel Koletić, has made a decision on the March 27th, 2011 to found PRO PR Awards.
Based on that decision, this rule book of annual acknowledgement of PRO PR conference, PRO PR Awards has been crated.
PRO PR conference is international conference for public relations and communication management which started it’s work in 2002, in organisation of specialized agency for public relations Apriori communications, today called Apriori World. According to it’s mission and vision, PRO PR conference is being held every year at a different location in one of the countries of the Southeast Europe. This model of organising conferences is unique for the field of public relations. Conference is being held under the moto Networking in motion and through different locations we are meeting different communication standards, social environment and traditions of the destination which presents a possibility of gaining new knowledge.
In celebration of the 10th anniversary of the PRO PR conference, the annual acknowledgment PRO PR awards was established with a goal of improving the perception of the PR experts.
PRO PR Awards is an official name of the acknowledgement intended for individuals and cities who through efficient communication management promote the PR profession.
CATEGORIES OF PRO PR AWARDS ACKNOWLEDGEMENT
PRO PR Awards includes the next categories of acknowledgement: PRO PR Award, PRO PR Vision City Award, PRO PR Vision Manager Award and PRO PR INFIGO Award.
PRO PR Award is an annual acknowledgement intended for the individuals from PR who through their proactive work, have ethically promoted the profession of public relations.
Acknowledgement is based on the process of nomination. At the invitation of the president of the organizing board of PRO PR Awards, former recipients of the acknowledgement nominate at minimum 1 (one) and at maximum 5 (five) people from different countries. Former recipients can nominate a persone outside of their own country of origin. Nominated can be people employed in the field of communication management no matter their gender, age, sexual, religious or national orientation. After collecting all nominations of the future recipients, organizational board of PRO PR Awards does analysis of the nominated which includes: verification of their business biography, analysis of their media publications, analysis of their work effect on the PR profession and their community. Every recipient will be notified via e-mail, by the organizing board of PRO PR Awards, about their decision and will receive the list of all recipients in all categories and of date of the award ceremony and gala dinner of PRO PR Awards.
PRO PR Vision City Award is an annual acknowledgement which is intended for one city of the host country of PRO PR conference of the current year. Acknowledgement is awarded to the city which has, through it’s communications strategy, created additional public attention, inside and outside of the national boarders, because of cultural, sports or economical event or project, or because of architectural or some other valuable feature that has created a new vision of the city.
City is chosen from the country which is the host of the conference by the following procedure: by the 4 (four) former participants of the conference and 1 (one) member of the organizing board from the host country, 3 (three) nominations of 3 (three) cities are gathered. One of those cities is given the title of PRO PR Vision City and they are acknowledged by the PRO PR City Vision Award.
PRO PR Vision Manager Award is an annual acknowledgement intended for president of the management board, CEO, sports director, sports event director, director of the cultural institution, cultural event director or a NGO project manager who kept or crated a positive image for their organisation by one of the following activities: placing new products and services on the market, managing a project which contributes to national interest, investing in sponsorships, investing in communication strategies of corporate social responsibility or other activities which have greatly improved perception of the organization.
The recipient of the acknowledgement is chosen from the country which is the host of the conference by the following procedure: by the 3 (three) former participants of the conference or previous PRO PR Awards recipients and 1 (one) member of the organizing board from the host country, 3 (three) nominations of the 3 (three) managers are gathered. The winner receives PRO PR Vision Manager Award.
PRO PR INFIGO Award is an annual acknowledgement which is awarded and given, based on the personal selection of the founder of the PRO PR conference, Mr. Danijel Koletić. Recipient of this acknowledgement is a person which has, through their professional activities, significantly contributed to the development of public relation. This acknowledgement can be awarded to the individuals from the field of journalism, public relations, all types of marketing, promotion, digital communication or a member of the academic community which has effectively encouraged the development of their field.
III. BODIES WHICH DECIDE ABOUT ANNUAL ACKNOWLEDGMENT PRO PR AWARDS
President of the organising board of PRO PR Awards annually appoints a coordinator, who will take responsibility of communicating with all individuals which are selected to participate in the process of nominations for the current year. President appoints an ambasador, or a person who will hand the award to the recipient or recipients who were not able to participate or were not able to send a person to receive their award at the award ceremony.
Organising board of PRO PR Awards includes individuals who are part of the organizing and operational activities of PRO PR conference inside and outside of the territory on which the conference and awards ceremony are being held.
PRO PR Awards recipients can be nominated by the minimum of 1 (one) person and maximum of 5 (five) people. The minimum number of people who confirm nominated as a recipient of the PRO PR Awards is 5 (five).
PRINCIPLES, CRITERIA AND PROCEDURES OF AWARDING THE ANNUAL ACKNOWLEDGEMENT PRO PR AWARDS
Annual acknowledgement PRO PR Awards is given to the person from public relations profession, who has, either in practice or academia, been active over 5 (five) years. Work and activities of the nominee are proven by their biography and can be verified through means of public information.
Decision about the recipients of PRO PR Awards is made by the Committee, which consist of the president of the organizing board of PRO PR Awards and 4 (four) members of the organizing board of PRO PR conference. They make their decision within the following parameters: publishing activities, public performances, lectures at the conferences, congresses, forums, debates and different educational platforms, participation on various projects connected to the communication management and public relations.
Proces of the nomination of the all annual acknowledgements will be completed at earliest, 5 (five) months before the award ceremony, which will be announced at latest 7 (seven) months in advance.
Nominees can not be persons active in politics at some of the institutions or bodies of government or part of the political party or active military personnel. Persons, which are nominated, and are later found as a part of the judicial procedure in which they are damaging profession of public relation or the procedure is devaluing human life, their nomination stops being valid.
Every change of this rule book can be suggested by the president of the organizing board of PRO PR Awards, to the members of the organizing board of PRO PR Awards once a year, 7 (seven) months before the date of the award ceremony, at latest.
The president of the organising board of PRO PR Awards, explains the changes through written explanation to the organising board of PRO PR conference. Every member of the organising board can comment on the changes within 14 (fourteen) days since receiving the written explanation. In case of the changes of the Rule book, the members of the organising board of PRO PR conference will be able to see the changes before the public announcement. Former recipients of PRO PR Awards and former participants of PRO PR conference, which are acting as a part of the organising board of PRO PR conference will remain anonimus because of the potential of influencing during the process of nomination and selection of the recipients. After the award ceremony, the recipient can request in written form, from the president of the organising board, the names of the members of the organising board which selected them and the name of the person which nominated them.
This Rule book is a public document. Individuals can comment on it, through written form, directly to the president of the organizing board of PRO PR conference. All complaints nad suggestions will be taken under consideration and through written form, will be responded within 30 (thirty) days.
President of the organising board of PRO PR conference
In Zagreb, March 27th, 2011