Igor Ćutuk holds a master’s degree in journalism and public relations. In addition to a successful career as a radio journalist and foreign correspondent, his actions, as well as his scientific and professional work, are aimed at raising the business communication level. Over the years he has gained extensive experience in internal and external communications as well as corporate social responsibility and crisis communication, primarily at Coca-Cola HBC Croatia, where he worked between 2008 and 2015. During this time, he realized several internationally acknowledged and awarded projects such as Our Beautiful Sava, Bike to Work, The Language Manual of Coca-Cola HBC Croatia and many others. Since July 2015 he has been Head of the Communications Unit and spokesperson of Croatian Radiotelevision, where he reorganized the communication and program content promotion systems. In 2016 he led Croatian Radiotelevision’s year-round communication campaign to mark the 90th anniversary of Croatian Radio and the 60th anniversary of Croatian Television. Since 2015 he has been a member of the Management Board of the Croatian Public Relations Association (CPRA) and a lecturer at the University Department for Croatian Studies of the University of Zagreb. He is currently enrolled in a PhD program in information and communication sciences at the Faculty of Humanities and Social Sciences of the University of Zagreb. As a master of journalism and public relations he is particularly interested in linguistic issues in business communication and has had several articles published in the Croatian scientific journals Medijska istraživanja, Jezik i Liburna as an author and co-author.