Sabrina Povšič Štimec has more than twenty years of experience in strategic corporative communication – corporate and product communication, communication in social networks and internal communication, marketing and brand development.
She built the structure and set the modern communication service at public service media and setting the long-term communication strategies of PSM from 2004 on. Together with her team, she was implementing new areas of communication activities through all these years. As manager of the communication department she was developing and executing communication policies, activities and campaigns on a corporate level to achieve the desirable public image.
Department under her responsibility was taking care of crucial part of designing and implementing the new programme brands (RTV SLO digital archive – RTV4D, Children and Youth Programme on line service – otroski.si, introducing sport app – RTV Šport,…), corporative brands – DVBT and DAB+ network introduction in Slovenia and corporative programme project communication campaigns (Olympic Games, Basketball, Football and Handball European and World Championships, etc.). The internal communication strategy and the social media strategy were introduced in PSM in 2011 and successfully implemented and upgraded during next years. She and her team was also taking part at preparing the communication and marketing campaigns for various programme of radio, television and multimedia.
Sabrina Povšič Štimec is a member of the Executive Board of Communication Directors at EBU since 2016 and was a member of Supervisory board at SOZ (Slovene Advertising Chamber) from 2013 till 2015. She received the regional PROPR award already in 2013. She is participating with EBU and OSCE organization in transferring her knowledge to public media services in Montenegro, Ukraine, Albania and Moldova and as a mentor at Ljubljana University Incubator.