WEDNESDAY, APRIL 10TH
14:00 Welcome to the PRO PR Conference – Hotel check-in
19:00 Local Cultural Program
20:00 Dinner
THURSDAY, APRIL 11TH
08:30-09:30 Registration
09:30-09:45 Opening Ceremony – Welcome Speech
Danijel Koletić
President of the Organizing Board of the PRO PR Conference
Ph.D. Ana Tkalac Verčič
President of the Croatian Public Relations Association
09:45-10:00 Lecture: Trends in Public Relations
Richard Linning (United Kingdom)
Member of the Organizing Board of the PRO PR Conference
10:00-10:30 Lecture: Communications and Business
Snježana Bahtijari (Croatia)
Director of Marketing, Communications and CSR at Ericsson Nikola Tesla
10:30-11:00 Lecture: Artificial Intelligence and Communications – Bring a Human Touch to Your AI Communications
Svetlana Stavreva (Bulgaria)
President of the International Public Relations Association London
11:00-11:30 Networking in motion
11:30-12:00 Lecture: The Making of a Modern Monarchy
Patrick Harrison (United Kingdom)
Former Press Secretary to HRH The Prince of Wales & Director of Reputation Management and Strategic Media Relations at Weber Shandwick
12:00 -12:30 Lecture: TBA
Oliver Faust (France)
Vice President, Corporate Social Responsibility & Managing Director of the Renault Foundation at the Groupe Renault
12:30 -13:00 Lecture: Brains Know Best: Communications in the Era of Neuroscience
Nikolaos Dimitriadis (Greece – Serbia)
CEO at Trizma Neuro
13:00-14:30 Lunch
14:30-16:15 Panel discussion: The Role of PR in Tourist Destination Branding
Moderator: Ph.D. Katarina Miličević CEO and Co-founder at Thinktourism
Participants:
Marijana Biondić Director of the Crikvenica Tourist Board
Maja Vukićević PR Manager at the Montenegro Starts Hotel Group
Tihana Putin Analyst for Promotion of Tourist Offer at the Tourist Organisation of the City of Novi Sad
Petra Stušek Managing Director of the Ljubljana Tourist Board
16:30-19:00 Networking in motion – Excursion
19:30-21:00 Dinner
21:00 PRO PR Music Moment – TBA
FRIDAY, APRIL 12TH
09:00-09:45 Lecture: Public Relations as Multi-Stakeholder Relationship Management in a Hyper-Globalized World
Takashi Inoue (Japan) President of the Japan Public Relations Institute & President & COO Inoue Public Relations, Inc.
09:45-10:15 Lecture: Brewing a Better World in HEINEKEN Croatia
Ljudmila Bratko Gašpić (Croatia)
Corporate Affairs Manager at HEINEKEN Croatia
10:15-10:45 Lecture: Communications and Tourism
Marcelo Risi (Spain)
Director of Communications of the World Tourism Organization (UNWTO)
10:45-11:15 Networking in motion
11:15-11:45 Lecture: The Heritage of the World Cup 2018
Andrey Barannikov (Russian Federation)
CEO at SPN Communications Russia
11:45-12:15 Lecture: Banking for Good Through Financial Education
Raymond Frenken (Belgium)
Head of Communications and CSR at European Bank Federation
12:15-12:45 Lecture: Banks and Prosperity – Beyond the (In)Visible
Dario Gabrić
Head of Corporate Communications Office at Erste&Steiermärkische Bank Croatia
12:45-14:15 Lunch
14:15-14:45 Lecture: TBA
Zarena Kancheva (Bulgaria)
Marketing and PR Manager CEE at Viber
14:45-15:45 Digital Hour
Simplify Your Digital Transformation
Ognjen Lukić Managing Director at Softech Solutions
Have Fun with Mobile Loyalty (as a provider & as a user)
Tomaž Gaube Managing Director at Kraft&Werk
Digital Progress
Domagoj Perković Managing Director at Nepted
16:00-18:30 Networking in motion – Excursion
SATURDAY, APRIL 13TH
09:15-09:30 Lecture: Towards Ever Deeper Integration
Charles Skinner (United Kingdom)
CEO at Your Reputation Matters
09:30-10:00 Lecture: One Story – Two Points of View
Tihana Ela Kružić & Petra Vek (Croatia – Slovenia)
Department of Analytics at Press Clipping
10:00-10:30 Lecture: Communication Challenges Regarding Technology, IA and New Ways of Consumption
Maria Laura Garcia (Argentina)
President of FIBEP World Media Intelligence Association
10:30-10:45 Networking in motion
10:45-12:15 Panel discussion: Scanning PR with MR
Moderator: Lamija Alečković Chief Communications Officer at Aspida
Participants:
Iva Repač Head of Digital Production in Span
Matej Lončarić Head of Video and JoomBoos at 24sata
Nikica Škunca Head of Internet Department at Nova TV
12:15-12:30 Closing ceremony
12:45 Lunch at Hotel check-out
Note:
The organizer reserves the right to change the program.
Note:
*The organizer reserves the right to change the program.
*The final program will be published on November 30th 2018