PROGRAM March 18-21, 2020, Podčetrtek, Slovenia

/PROGRAM March 18-21, 2020, Podčetrtek, Slovenia
PROGRAM March 18-21, 2020, Podčetrtek, Slovenia 2020-02-27T00:55:06+00:00



Welcome to the PRO PR Conference – Hotel check-in

 14:00 – 19:30


  • Unlimited usage of swimming pools Termalija Relax
  • Unlimited entrance to Sauna Centre Termalija Relax
  • Unlimited entrance to Termalija Family Fun
  • Unlimited entrrance to Wellness Orhidelia


Local Cultural Programme – Dinner



08:30 – 09:30

Registration – „Rejuvenate public relations“

09:30 – 09:45

Opening Ceremony – Welcome Speech

Danijel Koletić

President of the Organizing Committee

09:45 – 10:00

Lecture: PRSS (Public Relations Society of Slovenia) – The Guardians of PR

Anita Kovačić Čelofiga (Slovenia)

President of the Public Relations Society of Slovenia

10:00 – 10:30

Lecture: World PR Report 2020: Global Opportunities and Challenges for PR Industry

Rob Morbin (The United Kingdom)

International Communications Consultancy Organization (ICCO) General Manager

10:30 – 11:00

Networking in motion

11:00 – 11:30

Lecture: Communicating about the United Nations – Shaping the Narrative and Mobilizing for Action

Martin Nesirky (The United Kingdom)

Director of the United Nations Information Service (UNIS) Vienna

11:30 – 12:00

Lecture: New Market Positioning

Julij Božić (Slovenia)

Country Leader at Oracle Slovenia

12:00 – 12:20

Lecture: Copyright, P.R. Industry and media

Astrid Mušura Kaučič (Croatia)

Strategic Communications Expert at IN MEDIAS RES COMMUNICATIONS

12:20 – 12:40

Lecture: New Age, Old Principles

Miodrag Strugar (Montenegro)

CEO of Strugar&Albijanić – Communication, Education and Consulting Institute

12:40 – 13:00

Lecture: What to Expect When You Expect

Matjaž Klipšteter (Slovenia)

Managing Director at Taktik d.o.o.

13:00 – 14:30


14:30 – 17:00

Workshop #1: Communication Strategy – How to Draft a Strategy in Changing Times

Andras Sztaniszlav (Hungary)

CEO PersonaR – Corporate Communication Consultancy

Workshop #2: „Watch This Space“ … Together We Will Boldly Go Where no PR Pro Has Gone Before To Explore the Outer Frontiers of Communicating Tourism in Tomorrow’s World“

Chris Pomeroy (Spain)

CEO at Interface Tourism Spain and Director Global Strategies at MMGY Global

 Workshop #3: The Elephant in the Room

Urška Jež (Slovenia)

CEO & Founder of Transformation Lighthouse

 Workshop #4: Power of mind – Intuition: Your forgotten superpower (antistress workshop)

Ana Keglović Horvat (Croatia)

CRO & Founder of AKH Consulting

Workshop lecturers will define break timings



19:30 – 21:00



PRO PR Musical Moment – DJ time


PETAK, 20.3.

9:30 – 9:45

Become a part of “The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR“

Maxim Behar (Bulgaria)

ICCO President 2015-2017, CEO & Chairman of the Bord M3 Communications Group, Inc. / A Hill+Knowlton Strategies Partner

09:45 -10:15

Lecture: TBA

Andrey Barannikov (Russia)

SPN Communications CEO

10:15- 10:45

Lecture: The uncertainty principle and how to deal with

Carlos Chaguaceda (Spain)

Director of Communications – Museo del Prado Madrid


Networking in motion


Lecture: Internal Communications for the Next Generation of Leaders – Sharing our Story

Marija Beslać (Serbia)

Communications and CSR Manager, Nordeus

11:45 – 12:15

Lecture: Key Guidelines for Communications Strategy for Public Administration

Robert Wester (Belgium)

Managing Director Berenschot EU

12:15 – 12:35

Lecture: Gamification and Generation Z: How PR can drive social innovation in Japan’s regional communities.

Kazunori Azeyanagi (Japan)

President of Dentsu Inc. Japan

12:35 – 14:00


14:00 – 14:20

Lecture: From Cycling Event to Cycling Movement

Maja Oven (Slovenia)

Director of Market Communications and Public Relations Sector BTC

14:20 – 14:40

Lecture: I Love Ljubno; Ljubno is a Town in Slovenia

Petra Grosman (Slovenia)

Head of Marketing, Ljubno 2020

14:40 – 15:00

Lecture: The Innovation That Will Change Your Views

Matt T (Slovenia)

Founder & CPO  at LifeOnScreen

Marc S (Slovenia)

CTO and founder of Tyger





Gala Dinner and Ceremony

SUBOTA, 21.3.

09:30 – 10:00

Lecture: 12 Secrets of Brand Communication

Scott Gould (The United Kingdom)

Author „The Shape of Engagement“; Founder „The Engagement Academy“

Media hour

10:20 – 10:40

Lecture: Communication Challenge

Filip Raunić (Croatia)

Editor in Chief at

10:40 – 11:00

Case Study: The Transformation of Public Relations in Television

Maša Vodušek (Slovenia)

Public relations at Pop TV

11:00 – 11:15

Networking in motion

11:15 – 11:35

Lecture: Generation Z – The Generation We Have Never Seen Before

Tijana Arih (Slovenia)

Research and Strategic Expert, Arih Agency

11:35 – 11:55

Lecture: What can the Past Teach Us about the Future of PR in Croatia

Vladimir Preselj (Croatia)

Executive Director of the Millenium promocija

11:55 – 12:25

Lecture: How Crisis-Hit Companies Can Drive The Media Narrative

Gerry McCusker (Australia)

Founder of trans-media crisis simulation technology, The Drill and author of the business book and accompanying blog „Public Relations Disasters“


12:25 – 12:30

Closing ceremony


Lunch and Hotel check-out