PROGRAM April 11-14, 2018, Zlatibor, Serbia

/PROGRAM April 11-14, 2018, Zlatibor, Serbia
PROGRAM April 11-14, 2018, Zlatibor, Serbia 2018-04-10T08:30:52+00:00


16:00            Hotel check-in / Hotel Mona & Hotel Palisad
19:00-19:30 Welcome to Zlatibor (cultural event)
19:30-21:00 Dinner (Dinner for all guests will be held in the restaurant of the Mona Hotel – the 1st floor)


08:30-09:15 Registration
09:15-09:35 Welcome to PRO PR

Mr. Vladimir Živanović, Director of the Tourist Organization Zlatibor
Mr. Danijel Koletić, President of the Organizing Board of PRO PR Conference
Mr. Ivan Vitorović, General Director at Mona Hotel Management
Mrs. Jelena Šarenac, Head of Corporate Communications at Henkel Adria / President of the Serbian Public Relations Association

09:35-10:05 The Only Way to Predict the Future is to Create it

Maja Kremić, Head of Fundraising Programs and Donors Relationship at Novak Đoković Foundation

10:05-10:35 The Transformation, New Direction, and Trends in PR Industry

Francis Ingham, Director General of PRCA & Chief Executive of ICCO

10:35-11:05 Soft Power of Your Corporate Authenticity

Olga Podoinitsyna, Member of the Board at VTB Capital

11:05-11:35 Networking in Motion
11:35-12:05 Digital Mess Up What We Knew as PR of Advertising

Toni Tomašek, Chief Creative Officer & Director (Slovenia) & Chief Business Development (Adriatic) at Publicis One

12:05-12:35 Africa Communications Rising

Robyn de Villiers, Chairman and CEO of Burson Cohn & Wolfe

12:35-13:45 Lunch (Lunch for all guests will be held in the restaurant of the Mona Hotel – the 1st floor)
13:45-15:15 Panel discussion: „Radio and Public Relations Today“

John Shield, Director of Corporate Communications at BBC


Silvija Londero, Director and Editor-in-Chief at Media Servis
Arnela Lojo, PR Manager and Spokesperson at RSG Media Group
Predrag Anđelković, CEO at S Media

15:30-19:30 Visit & Excursion: Beauty of Zlatibor region

(Meeting point is in front of the main entrance to the Mona Hotel)

19:30-21:00 Dinner (Dinner for all guests will be held in the restaurant of the Mona Hotel-the 1st floor)
21:00             Tamburica Moments in the Perun restaurant of the Mona Hotel


09:30-09:50 Session about internal communications: PR ORgasm. The Female One.

Nina Redžepagić, CEO at OR

09:50-10:20 How to Digitalize PR agency – Represent System vs Represent Communications

Borislav Miljanović Ph.D., CEO at Represent Communications

10:20-10:50 The V&A: Building a Global Museum Brand

Sophie Brendel, Director of Marketing and Communications at Victoria & Albert Museum

10:50-11:20 Networking in motion
11:20-11:50 Why Organisations Will Never Be Run by Machines: Automation, the Future of Work, and What it Means for People

Fiona Czerniawska, Co-Founder of the Source Global Research

11:50-12:20 Keep Media Good – the first ever pan-European marketing campaign for Public Service Media

Sabrina Povšič Štimec, Deputy Head of PR Department at RTV Slovenija

12:20-12:40 The General Data Protection Regulation and Public Relations

Ana Keglović Horvat, CEO at Lude Ribe & AKH Consulting

12:40-13:10 Populism Between Algorithms and Fake News: What PRs Can Learn From Recent Italian Elections

Biagio Carrano, Founder and Director of eastCOM Consulting Belgrade

13:10-13:30 Session about internal communications: Implemention of SmartWorking Concept to All Employees at the Head Office of UniCredit Bank Serbia

Nataša Jovanović, Director of the Identity and Communication Department at UniCredit Bank Serbia

13:30-15:00, Lunch (Lunch for all guests will be held in the restaurant of the Mona Hotel – the 1st floor)
15:00-16:30 Panel discussion: Public Relations and Public Relations Agencies

Marjan Novak, Director and Editor-in-Chief at Marketing Magazin


Marjeta Kirn Kljajič, Founder and Co-Owner of Advertising and PR agency Nicha
Tamara Bekčić, Managing Director & Co-Founder at Chapter 4 Communications Consulting agency
Una Bejtović, CEO at Bejtović Communications
Jelena Pavićević, Director of Benefit Communications

16:45-18:00 Walking tour (Meeting point is in front of the main entrance of the Mona Hotel)
20:30 PROPR Awards gala ceremony
(Dress code: black tie optional)


09:30-11:00 Panel discussion: How Media Representatives Perceive Public Relations Industry

Darko Buković, Director and Editor-in-Chief at Privredni vjesnik


Andreja Comino, Journalist at Media24
Robert Čoban, Owner of publishing Color Press Group
Goran Pejčić, Editor-in-Chief of Local News Program at Radiotelevision of Vojvodina
Milica Jeremić, Editor-in-Chief at

11:00-11:15 Networking in Motion
11:15-11:45 Great Digital Marketing Strategies for Business

Sean Gardner, Co-Founder of the pioneering Huffington Post “Twitter Powerhouses Series“

11:45-12:15 Towards the Future: Transforming Communication Models at Croatian Radiotelevision (HRT)

Igor Ćutuk, Head of Communications and Spokesperson at Croatian Radio Television

12:15-12:30 Closing ceremony
12:30-14:00 Lunch (Lunch for all guests will be held in the restaurant of the Mona Hotel – the 1st floor)

*The organizer reserves the right to change the program.
– All meals will be in the restaurant on the 1st floor of the Mona Hotel. Beverages are charged additionally.
– Meeting point at the start of excursion tours is in front of the main entrance of the Mona Hotel
– Walking distance between the Mona Hotel and the Palisad Hotel is 5 minutes.
However, there will be organized transfer during all days of the conference for the following periods:

April 11th, 2018: April 12th, 2018: April 13th, 2018: April 14th, 2018
18:00 -21.30 08:15 – 09:30
19:15 – 21:00
09:00 -09:45
20:00 – 20:45