PRO.PR 2018 Conference

16th PRO.PR Conference will be held from 11 to 14 April 2018 in Zlatibor, Serbia.

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Program & Presenters


Yogesh Joshi

President of the Association of Business Communicators of India

Lucie Pechácková

O2 Czech Republic

Igor Vukasovic

Corporate Communications Manager & Group External Communications Manager at Addiko Bank

Peter N. Thier

Head of Corporate Communications at Austrian Airlines and Member of the Communications Board of Lufthansa Group

Katarina Klemenc

MSc, Head of Corporate Communications, Novartis, Slovenia

PhD Mladen Radujkovic

University of Zagreb

John Shield

Director of Communications at BBC

Christian Spahr

Director of the Media Program South East Europe of Konrad Adenauer Stiftung (KAS)

Goran Pivarski

Croatia and B&H Communications and Philanthropies Lead at Microsoft

Jelena Šarenac

Head of Corporate Communications at Henkel Serbia and Henkel Adria region

Bryson Thornton

Regional Director of Communications & Contributions Eastern Europe, Middle East & Africa and PMI Duty Free at Philip Morris International

Alexander Dourchev

CEO at All Channels Communication Group

Francis Ingham

PRCA Director General & ICCO Chief Executive


The Rise of Populism

Moderators: Toni Muzi Falconi & Richard Linning

PR- Bridge Between the Brand and the Consumer

Moderator: Goran Pavlović

Communication as the Basis of Successful Development Policies

Moderator: Melita Pavlek

Admission fee prices

  • Full admission fee

    Till February 15: 525,00 €
    Between February 15 and March 15: 555,00 €
    Between March 15 and April 3: 595,00 €
  • One day admission fee

    April 7, Friday: 130,00 €
    April 8, Saturday: 130,00 €
    April 9, Sunday: 130,00 €
  • Includes

    Full admission fee includes hotel accommodation (full board), all lectures, panel discussions, tourist sightseeing and PRO.PR Awards Gala Dinner.
  • Includes

    One day admission fee includes all lectures and lunch. Price for PRO.PR Awards Gala Dinner is 35,00 €.

Join us and make some new life experiences.

So far PRO.PR conference brought together more than 2,500 experts in the field of public relations and media.

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People about PRO.PR

This is a great conference. It is really important to gather people of different nationalities, experiences and cultures. People from Bosnia and Herzegovina and other present countries, like Slovenia and Serbia, came from European countries who are a part of the Europe we want to build. It is very exciting to see people with different nationalities exchanging ideas.

Alex Aiken, Executive Director for UK Government Communications

PRO PR is great for me because I work worldwide and I attend conferences in Asia, Latin America and Western Europe but this was the first time that I had the chance to get in contact with the people from SEE region and it was really exciting.

PhD Georg Dieter Herbst, University of Arts Berlin

PRO PR is really nice conference which gathers very intelligent and interesting people.

Noof Al Gathani, CEO at New Line for Media Qatar

Education and communication is really important and I think sharing knowledge and coming to conferences like PRO PR where you can meet other professionals and to hear best practice is the way that we will continue to build strong professional network across all the world.

Eleri Roberts, Head of Campaigns at Westminster City Council

Organizer - Apriori World

We are trading with time creatively to support companies' management in order to create the new values. Turning time into space, our creativity is endless. We determine what we want to be. Time is the condition for everything else.

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Media partners

Special ones

Technological partner

Questionnaires over head

Useful info

If you have any questions, please let us know.