Alexander Dourchev

Director General of the Public Relations and Communications Association

Alexander is the founder of All Channels Communication Group. He has more than 15 years of managerial experience. He is a professor at the American University in Bulgaria and Sofia University. He is a lecturer in numerous Bulgarian and international forums.
Alexander has Masters degrees in “Business Administration” (AUBG) and “Public Relations” (Sofia University). He is also a master degree graduate in Political management and Public Policies from New Bulgarian University. Currently he is also a PhD candidate at the Sofia University.
Alexander was the Chairman (2011-2014) and a Deputy Chairman (2009-2011) of the Bulgarian Association of PR agencies.
Alexander established All Channels in 2001 as a PR agency (Associated partner of FleishmanHillard since 2006). After 2009, the company expanded its portfolio and established 3 new entities: All Channels | Advertising, All Channels | Interaction and All Channels | Activation. Today ACCCG is the major independent communication group on the Bulgarian market.
ACCG is the only Bulgarian communication company with 115 Bulgarian and international awards and nominations in the field of PR, advertising, digital communications, business development and HR management. All Channels | PR was announced 3 times “Best PR Agency in Bulgaria”, 4 times finalist “Best PR agency CEE”. ACCG is one of the top 4 innovative agencies in EMEA region and one of the best agencies to work for in Continental Europe. It has won Best business strategy for SME and Best client policy by Forbes.
ACCG works with one of the largest Bulgarian and international companies: Raiffeisenbank, Philips, AVON, Coca-Cola, Zagorka, WWF, Fanta, LG, Discovery Networks, Prestige, Zaharni Zavodi, MTEL, DZI, Henkel, BASF, Goodyear, Amstel, Intersnack and others. Since 2006, among All Channels’ clients have become the EU Commission Office in Bulgaria and the European Parliament (since 2013).

Lecture intro:

Life after the Start-up: Manage, Grow and Survive Communication Business

How to grow an organization in turbulent times? Can we predict the upcoming threats? Is there a formula for fast adaptation to the reality? Can we survive if we don’t change and adapt? And a question for the youngsters who dream of happiness and their own no-boss reality: what is the life after the start-up?

The presentation will tell the story of a Bulgarian PR start-up company that have been growing in the last 15 years in order to become the major independent communication group in the country and one of the most awarded companies in Eastern Europe.

If you have any questions, please let us know.