Bryson W. Thornton is an experienced media strategist who has served as a spokesperson for some of the world’s largest and most admired corporations in highly regulated categories, including FMCG, food and beverage, logistics and tobacco. He has created numerous award-winning corporate communications and PR campaigns for category-leading brands including BURGER KING, Heinz, FedEx and Del Monte.
Today, Bryson serves as the Regional Director of Communications& Contributions for the 92 countries that comprise the EEMA & Duty Free region of the world’s leading tobacco company, Philip Morris International. In his current role, he is charged with advancing the Company’s stated mission to develop, market and sell smoke-free products that are a much better choice than cigarette smoking.
Bryson has been awarded the distinguished honors of “40 Under 40” by PRWeek magazine, “15-to-Watch” by PR News magazine and “Rising Star” by the Public Relations Society of America.Originally from the United States, he is currently based in Lausanne, Switzerland.
The Role of Communications in Transforming the Tobacco Industry
Technology development and law regulations effect the changes in tobacco industry from year to year. Because of many limitations, tobacco industry faces many challenges. In their communication with final users it stays true to the right of the individual to choose. Bryson Thornton’s presentation will give new insights to this specific industry. His function as the Communication Director for Eastern Europe, Middle East and Africa, demands above all expectance and adjusting different attitudes, laws, habits and cultures on different continents, with the main goal of consumer satisfaction.
**Lecture intro written by Danijel Koletić.