Jelena Šarenac

Head of Corporate Communications at Henkel Serbia and Henkel Adria region

Jelena Šarenac has been working at Henkel Serbia for ten years, as Head of Corporate Communications, in charge of internal and external communications, public affairs and brand communications in charge for Serbia, Slovenia, Croatia, Bosnia and Hercegovina.

She gained business experience at Mercedes-Benz Company, i.e. at the DaimlerChrysler Company, where she was in charge for all brands as Marketing and Communications Director for nine years. After leaving DaimlerChrysler in 2006., she worked for a short period of time in a marketing agency as Planning Director, responsible for the Coca-Cola brand.

She lived and studied in Moscow, graduated at the Moscow State University with the BA in management. After Moscow, she moved to London where she studied College of Law. During her career she took a number of professional courses and trainings in the field of communications, marketing, leadership and planning, some of them at “IEDC – Bled school of management” and “Cranfield university – school of management”. Currently finishing Master degree at the Faculty for Media and Communications in Belgrade.Fluent in German, French, Russian and English. Basic knowledge of Italian.

Jelena is President of the Serbian society for public relations (DSOJ), active member of the Serbian Association of Managers (SAM), American Chamber of Commerce in Belgrade (AmCham) and European Association of Communication Directors (EACD). She was jury member for the DSOJ award PRiznanje (2012-2014), jury member for ICCO Awards 2016 and she is currently jury member for „Effie Awards Serbia 2017“ and students competition BBICC 2017 (Belgrade Business International Case Competition).

She was awarded with the prestigious PRO.PR award in 2016, for achievemnets in communications managements in the region.

She is married and mother of two boys.

Lecture intro:

Digital first – transforming internal communication at Henkel
Jelena Šarenac, Head corporate communication Henkel Serbia and Henkel Adria (Croatia, Slovenia, Bosnia and Hercegovina)
Digitalization is having a major impact not just on our business operations, innovations, production technologies and processes, but also on the company itself, changing the way global teams around the world collaborate and communicate.

The real time effect in communication, rich multimedia communication on any device, anywhere in the world is changing the way companies communicate with their customers and consumers, and of course with their employees. Internal communication is not just about top-down but also about how employees connect to each other. Employee’s want information in real-time and it has to be authentic.

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