PRO.PR 2003

“Knowledge as the source of success”

12.11.2003 – 15.11.2003, Herceg Novi, Montenegro

The first regional conference of public relations on territory of former Yugoslavia, PRO.PR 2003, was successfully hold in Podgorica, Montenegro.
Apart from many lecturers from commercial sector, we also had the opportunity to listen many professionals from public service, as the American first consul in Montenegro, Hoyt Brayan Yee. The whole event was kept in the spirit of understanding and exchange of ideas and information. Organizer of the PRO.PR conference, agency for relations, Apriori Communication, gives reason to think about a brighter future of our profession, announcing the opening of new branches in the region.
 

Programme

Herceg-Novi, Montenegro
November, 12–15, 2003

 
November, 13
08:30-10:30
Check in
 
10:30-10:40
OPENING SESSION
Danijel Koletic – Executive Director- Apriori communications
 
10:45-12:15
ROLE OF PR IN MY CAREER
Dr Peter Setzer, first general manager of Volksbank B&H iand former CEO of Volksbank Slovenia
 
PR IN VOLKSBANK SLOVENIA AND VOLKSBANK B&H 1998-2002
Klara Stanić – Director of PR department
 
12:15-12:35
Coffee break
 
12:35-13:30
BASIC MEASURES OF RESULTS AND EFFECTS IN PR
Tihana Kacevenda, Executive Director – Press Clipping
 
13:30-15:00
Lunch
 
15:00…
Workshops
 
Grupa A
NONVERBAL COMMUNICATION
Mr. Radmila Vlajo
Consultant
 
Grupa B
BRAND NAME – A PART OF CORPORATION’S IDENTITY
Nela Milijic
Nomen est omen
 
Grupa C
INTERVIEWS
Erika Sakac
Company BASS (Tourism)
Remarks: Organizations of workshops: Participants choose one workshop and other two days they accordingly attend other two workshops in rotation.
 
****
 
November, 14
09:30-10:30
DO WE KNOW THE DIFFERENCE BETWEEN CORPORATE AND PRODUCT PR
Mr. Ivanka Mihelcic, Director of PR Department, Holding Autocommerce d.d.
 
10:30-10:50
Cofee break
 
10:50-11:50
PR ON TV
Dea Olup, Director of PR Department “NOVA TV”
 
11:50-12:15
Coffee break
 
12:15-13:00
PR VIEWED BY EDITOR IN CHIEF
-Silvia Praprotnik, Editor in Chief – Burda Nacional – Croatia
 
13:00-15:00
Lunch
 
15:00…
Workshops
 
***
 
November, 15
09:30-10:30
Event management – PR EVENT OPPORTUNITY OR NOT
Katja Kogej, Director of PR Department – HIT – Nova Gorica
 
10:30-10:50
Cofee break
 
10:50-11:50
PR IN OLYMPICS
Representative of PR Deparment – Athens 2004
 
11:50-12:15
Coffee break
 
12:15-13:15
ROME- COMMUNICATING THE CITY AS BRANDNAME
Marco Pacciotti, Representitive of the Head Tourist office and Promotion Department in Rome
 
13:15-13:30
CLOSING CEREMONY
Danijel Koletic – Executive Director- Apriori communications
 
13:30…
Excursion/lunch
 
***
 

Presenters

Dr Peter Setzer – Director, Volksbank, BIH

Klara Stanic – Public Relation Manager, Volksbank

Tihana Kacevenda – Executive Director, Press Clipping, Croatia

Radmila Vajo – Konzultant

Nela Miljić – Nomen est omen

Erika Sakac – BASS

Ivanka Mihelčić – Manager of department for Public Relations, Holding Autocommerce

Dea Olup – Manager of department for Public Relations, NOVA TV

Silvia Praprotnik – Chief Editor, Burda Nacional

Stanka Vizi – PR Consultant

Iva Bjondić – PR Consultant

Ivana Šikić – former Spokewomen of Croatia president Stjepana Mesića, in time of Election Campaign

Zoran Vukčević – Director of agency for SME

Katja Kogej – Manager of department for Public Relations, HIT

Marco Paccioti – representative of turist office and promotion, City of Rome

Gallery of event