PRO.PR 2011

About the seven “fat” and the seven “lean” years

11.05.2011 – 14.05.2011, Subotica, Serbia

After experiencing economic growth in the last 7 years of the new millennium, we had to face ourselves with a new crisis in 2008, which is lasting, till now. Nevertheless, PRO.PR conference was a success one more time.
 
Actually, we are perceiving the crisis not only to be a negative feature but also as a chance for a new beginning! We are convinced that it is in our hands to shape our future, so PRO.PR, in 2011, issued “Crisis communication” as main subject of the Conference. Organizing this specific conference, our intention was to give our participants the background and specific knowledge to overcome their problems, caused by crisis. We are aware that crisis has caused lots of damage and costs, in the last few year. Nevertheless, we are inviting all who are dealing with public relations in their everyday work, to prepare for participation on PRO.PR Conference 2012, next year, which is going to be organized, first time, in Maribor/Slovenia.
 

Programme

Palić, Serbia
11 – 14 March, 2011
9nd International PR Conference of Adriatic Region

 
MARCH, 11nd, Wednesday
01:00-04:00pm
Check in & Lunch
 
04:30-06:00pm
Meeting with the Major of City of Subotica,
Mr. Saša Vučinić and tour through Subotica
 
06:00-08:00pm
“Kelebija“ and visit to the stables and tour through it”
 
08:00-12:00pm
Dinner on Salaš and performance of etno music
 
12:00pm-
Returning to hotel
 
****
 
MARCH, 12nd, Thursday
08:30-09:20
Registration of participants
 
09:20-:09:30am
Introductory welcome speech by the president
of Organizing Committee Mr. Danijel Koletić
 
09:30-10:10am
„SERBIA THROUGH NUMBERS; WELCOME
TO SERBIA”
Dragan Vukmirović, director of the National Bureau of Statistics, Serbia
 
10:10-10:45am
“ITS NOT THE CRISIS ITS THE RESPONSE;
DUMMY “,
Richard Linning, President of International Public Relations
Association (IPRA)
 
10:45-11:00am
Coffee break
 
11:00-11:45am
“PUBLIC REGISTERS DURING CRISIS”
Gabrijela Petković Jovanović, Spokeswoman of Serbian Business Registers Agency
 
11:45- 12:15pm
“AN ANALYSIS OF CRISIS COMMUNICATION”
– case of University of Maribor student enrollment”,
Vanja Borovac, Head of Public Relations; University of Maribor
 
12:15-01:00pm
“PR IN PRESIDENTIAL CAMPAIGN“,
Martina Sokač Saraga, Spokeswoman of Croatian Chamber of Economy
 
01:00-03:30pm
Lunch
 
03:30-04:00pm
“WHEN DAY TURN O NIGHT”-crisis in the
banking sector and how to cope with them“
Julijana Mikulić Jurković, Director of Marketing Department and Head of Public Relations, Hypo Bank, Bosnia and Herzegovina
 
04:00-04:30pm
“NEW TRENDS AT PR MARKETING ON THE INTERNET
Diane Dabić-Bengez, Director of Communications and international sales, IDEA studio
 
04:30-04:45pm
Coffee break
 
04:45-06:00pm
Round table – “MANAGER REVIEW ON PR”
Chair: Tama Kostro, director of Corporate Communications EMG, Serbia
 
06:00-08:00pm
Dinner
 
08:00-08:30pm
Ethno performance
 
07:30-09:00pm
Dinner
 
****
 
MARCH, 13nd, Friday
09:20-09:30am
Introductory welcome speech by the president of Organizing Committee Mr. Danijel Koletić
 
09:30-10:10am
“MEDIA INTELLIGENCE AND CRISIS MANAGEMENT”
Juan Sola, Chairman of the Board, Acceso Group; President of International Federation of Pressclipping services (FIPEB)
 
10:10-10:45am
“COMMUNICATION AS DECESIVE FACTOR IN OVERCOMING CRISIS IN FOOD INDUSTRY “,
Branko Vodušek, director of Di@log Co.
 
10:45-11:00am
Coffee break
 
11:00-11:45am
“CRISIS EFFECTS IN INTERNAL AND EXTERNAL
COMMUNICATION”
Dimitar Kovačevski, Head of communication group of T-Mobile and T-Home; Macedonia
 
11:45- 12:15pm
“CRISIS JOURNALISM AND PR”
PhD. Stjepan Malović, University of Zadar
 
12:15-01:00pm
“HOW TO GAIN SPONSORSHIP
FUNDS WITH MEDIA ANALYSIS?”
Tatjana Novak, director of Pressclipping Slovenia and Primož Ulaga; Director of National Alpine Team,
Slovenia
 
01:00-03:30pm
Lunch
 
03:30-04:00pm
“MEASUREMENT OF PUBLIC RELATIONS OBJECTIVES AND OUTCOMES DURING CRISIS-REVIEW TO GULF-MEXICO CRISIS”
PhD. Don W. Stacks; University of Miami
 
04:00-04:30pm
“LOBBYING IN THE EU REPRESENTING BALKAN INTERESTS”
George Ellis, director of Gellis sprl
 
04:30-05:00pm
Coffee break
 
05:00-06:00pm
“CRISIS JOURNALISM AND PR”
PhD. Stjepan Malović, University of Zadar
 
****
 
MARCH, 14nd, Saturday
till 10:30am
Breakfast
 
10:30am-12:30pm
Transportation from Subotica to City of Novi Sad
 
12:30pm-13:30am
Petrovaradin Fortress, guide tour
 
****

Presenters

Dragan Vukmirović – Director of National Statistic Institution, Serbia

Richard Linning – predsident of IPRA

Vanja Borovac – PR Manager, University of Maribor

Gabrijale Petković Jovanović – Spokewoman od economical registration agency, Serbia

Martina Sokač Saraga – Spokewomen of Croatian economical Chamber

Julijana MIkulić Jurković – Marketing and PR Director, Hypo Banka, Bosnia and Herzegovina

Dijana Dabić – Communication and International sale Director, IDEA studio, Croatia

Tamara Koštro – Corporate Communication Manager, EMG, Serbia

Juan Sola – FIBEP President

Branko Vodušek – Director, DIalog, Slovenia

Borislav Miljanović – McCann Erickson PR, Serbia

prof. dr. Stjepan Malović – University of Zadar

Tatjana Novak – Director, Media Intelligence Group

Primož Ulaga – Director, Sovenian Nord Representation

George Ellis – Director Gellis sprl, Belgium

Gallery of event

Video gallery

PRO.PR 2011 - Richard Linning

PRO.PR 2011 - Dimitar Kovacevski

PRO.PR 2011 - Juan Sola

PRO.PR 2011 - Richard Linning about crisis