Tamara Vlastelica is Assistant Professor at the University of Belgrade, Faculty of Organizational Sciences, Department for Marketing and Public Relations. She is Corporate Communications Advisor for Victoria Group, one of the largest Serbian privately owned companies and the Communication Expert of Food and Agriculture Organization of the United Nations (UN FAO). She was Corporate Affairs Manager at Coca-Cola HBC and Head of Marketing and Communications at Deloitte.
She was Chair of the Working Group of the United Nations Global Compact for the „National strategy for corporate social responsibility“ and a member of the Managing Board and Expert Jury of the Public Relations Society of Serbia. Tamara is also an active member of IPRA, EACD, SAM, AmCham and Foreign Investors Council.
She worked as a trainer and consultant in the field of communications for more than 40 clients from the corporate sector, public administration and international organizations.
Tamara received her PhD from the University of Belgrade, and has specialized in marketing and CSR at the London Business School. She is the author of five books on media and corporate communications and more than 50 scientific papers in the field of management and communications. Her books „Media campaign – publicity and advertising“ and „Corporate reputation and social responsibility“ are used as textbooks at graduate and postgraduate studies at Belgrade University.
Tamara began her career working for foreign media WDR/ARD, Spiegel, Deutsche Welle, The Guardian and others.
In 2014 the Serbian Association of Managers has declared her „The best young manager in Serbia“.