PRO.PR Vision Manager – Martina Bienenfeld

CEO of the Zagreb Tourist Board

As the head of the Zagreb Tourist Board, Ms Bienenfeld intends to further develop tourism potentials of Croatia’s capital, giving special attention to systematic cooperation with the media, tour operators, hotels, airline companies and travel agencies, both Croatian and foreign. Her aim is to continue with active online and offline promotion of Zagreb, especially by organizing special presentations, study and incentive trips, as well as raising the awareness as to what Zagreb has to offer by providing education about its tourist and cultural offer. Working methodically, with a strong focus on the long-term goals, Ms Bienenfeld expects Zagreb to become an increasingly successful destination.

Previous: Head of Tourism Department at the City of Zagreb, Office for Economy, Labour and Enterprises (2011-2014); CEO of Vip trgovina d.o.o. (2000-2011); inflight service management of Croatia Airlines (1991-2000)

Education: Mrs. Bienenfeld studied at the Faculty of Humanities and Social Sciences at Zagreb University and earned the degree of Bachelor of Arts in Romance Languages and Information Science (Museology). In 2004 she finished postgraduate course “International Tourism in National Economy” at the Faculty of Economics and Business in Zagreb and earned the Master’s Degree.

Vision city

Every year, the Organizing Commission of PRO PR Awards gives a special recognition to the city of the conference’s host country. This year, the prestigious title of PRO PR Awards Vision City belongs to Šibenik, the oldest Croatian city of the Adriatic coast. The rich history of this city is entwined with admirable cultural heritage and natural beauty. After a long period of reduced prominence, it has once again became an important tourist centre of South Croatia. The recent blossoming of Šibenik is due to hard working individuals, openness to new ideas, investment in developing new quality projects and continued good communication.

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