PROGRAM

"All roads lead to Rome"

                Alain de Lille
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Days
Hours
Minutes
Seconds

Thursday to Sunday
April 3rd to April 6th, 2025

PROGRAM

"All roads lead to Rome"

          Alain de Lille
APPLY NOW
DAY
HOUR
MIN.
SEC.

About The Event

The international PRO PR Conference has the mission of connecting experts who are part of the public relations industry, but also those who are part of the integrated communication process.

In our mission, we connect, educate and create new values so that public relations experts, who are in the function of management, could continue to create and preserve the reputation – one of the important keys to success in this field. Reputation is not bought but created and it is a process behind which are vision, strategies, implementation, individuals, and teams, who, every day, with their work and sacrifice, contribute to a better reputation, positioning of their institutions, companies, brands through various techniques and tools of public relations profession.

We understand and follow the trends within the communication industry and through lectures, panels and workshops we provide new information through practical examples and guidelines so that together we can be better. Public relations is everything that surrounds us, just like the nature of verbal and non-verbal communication.

We have been building our reputation for 22 years to become the leading specialized conference mainly focused on public relations topics. Our participants, lecturers, sponsors, media partners, and those who support us represent a group that together through the PRO PR conference promotes the key values of the communication profession, which, like the conference, transforms following innovations that change relations with the public by providing opportunities for their improvement.

Where
Hotel Katarina, Selce, Croatia
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When

April 3rd-6th, 2025
Hotel Katarina, Selce, Croatia

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Why PRO PR conference?

"This year, I had the privilege of attending the PROPR conference for the first time. Before it even began, my expectations were quite high due to the impressive list of speakers, and I was eagerly looking forward to new topics and potential connections. However, the conference exceeded all my expectations. The wealth of content offered, exceptional speakers who shared their knowledge and experience, flawless organization that ensured the smooth running of the event, as well as friendly and approachable organizers – all contributed to making the conference an unforgettable experience. Not only the program was impressive, but the overall atmosphere and energy were also inspiring and motivating. This conference convinced me that a good conference is not just a list of great lectures and panels, but much more than that. It brought together people, ideas, and passions in a unique way. The beautiful location where the conference was held further enhanced the overall experience. Now, I eagerly await the next conference, already considering attending this event as my annual obligation, something I must not miss. This conference has set a high standard for all future events I will attend."
Dijana Jevtic
Dijana JevticSenior advisor of the field at SIST, Slovenia
"As IPRA president for 2024, I had the pleasure of actively participating in this year's PRO PR conference, held in Belgrade. Extremely active participants, excellent lectures and presentations by exhibitors, and proud winners of awards - certainly marked the conference. But more important than that, for all of us, is the effort of Danijelo Koletić and the PRO PR team to connect professionals in the region, but also the region with the rest of the world."
Nataša Pavlović Bujas
Nataša Pavlović BujasIPRA President, Serbia
"As an experienced public relations professional with over a decade of experience, the PRO PR conference left me deeply impressed with its professionalism and relevance. This conference is not just a regular event on the calendar but a true gathering place for industry experts to share the latest trends, best practices, and visions for the future. Participating in the PRO PR conference brought me not only refreshments in the form of new ideas but also confirmation and validation of my existing practices. Expert lectures, panel discussions, and workshops provided an opportunity to delve deeper into current topics and exchange experiences with colleagues from across the region and even the world. What particularly impressed me was the diversity of topics covered during the conference. From digital strategies to crisis management, the PRO PR conference offered a comprehensive overview of the most important aspects of our profession today. After more than a decade in the field of public relations, I can confidently say that the PRO PR conference has become a pivotal event in my professional development. I look forward to each subsequent conference and the opportunity to continue learning and networking with industry peers."
Reanna Relić
Reanna RelićSenior Expert Advisor for Public Relations at NP Brijuni, Croatia
"I am very pleased that I had the opportunity to participate in the Pro PR conference, one of the best regional gatherings of PR professionals. I am impressed by the diversity of the lecturers and the parts of the world the lecturers came from, as well as the content and creative way of the presentations. I will come again!"
Sanja Bianculli
Sanja BianculliHead of marketing and pr at Dogs Trust, Bosnia and Herzegovina
"I come to the PRO PR conference every year with high expectations and each time the program exceeds them. That speaks a lot about the quality of speakers - hot topics, excellent insights, and expert angles. It gathers top PR professionals, in the region and beyond, and facilitates new ideas and joint opportunities. And finally, every year we also get to learn from the organizing team about motivation, hospitality, and ongoing contribution to our profession."
Tamara Bekčić
Tamara BekčićManaging Director and Co-Founder at Chapter4, Serbia
"The PRO PR Conference not only offered insightful lectures on core public relations (PR) topics, but it also delved into cutting-edge areas like AI, the Metaverse, ESG, and data storytelling – all crucial considerations in today's tech-driven landscape. A particular highlight was the "Networking in Motion" sessions, where I had the privilege of connecting with both the CEO of PRCA and the President of IPRA – heads of two of the most influential institutions in the PR world and engaged in discussions with attendees hailing from South Africa, Balkans, Middle East, Ukraine, the UK, and the US. These networking sessions provided a fantastic opportunity to meet rising stars in the industry and glean valuable insights from seasoned practitioners. If you're a communications professional working in the corporate world, for an NGO, or within a public institution, don’t miss out on the next PRO PR Conference."
Aslihan Guven
Aslihan GuvenExecutive Director Office Director at Istanbul Sabiha Gokcen International Airport, Turkey
"The invitation to participate in the 21st Pro PR conference for students represented an opportunity for additional understanding of the essence and perspectives of work in the field of communications and public relations. The three-day event, held in the beautiful surroundings of the Mona Plaza Hotel in Belgrade, was not only a meeting place with colleagues from the profession, but also contributed to the inspiration for further professional development, both for students and employees at the Faculty. Also, conferences of this type always contribute to the application of knowledge and the exchange of opinions, especially in the domain of trends and the future of PR, but also the possibility of critically reflecting on different experiences and case studies, as well as connecting everything we learn and do. A strong impression was made by lectures and presentations by experts from abroad such as Charles Skinner from Great Britain, Rafael Llopis from Spain, and Eleonora Albijanić from Montenegro. The last panel, THE FUTURE OF MEDIA AND PR - A RECIPE FOR A HAPPY RELATIONSHIP, was particularly interesting. This discussion opened up new possible perspectives on the relationship between the media and the PR profession, challenges, and strategies that will shape the profession in the coming years. We would like to thank the organizers for the invitation and the opportunity to attend this important event, to gain new contacts and gain insight into the most current practices in the country and abroad, in the field of communications and public relations."
Marijana Katić
Marijana KatićCoordinator of the Center for professional practice and career counseling at Faculty of Media and Communications, Serbia
"In a time when public relations are transforming, the PRO PR conference shone as a beacon of innovation. It was inspiring to witness the evolution of public relations into a strategic function intertwined with corporate communication and digital platforms. The synergy of knowledge in these areas was evident. The conference offered a unique insight into the dynamics of the industry, emphasizing challenges such as digital transformation and ethical standards. I particularly appreciate the efforts of the organizers, who created a platform for developing ethical, transparent, and reliable communication strategies. Their commitment to quality and innovation was key to the event's success. Thanks to the PRO PR organizational team, the conference has become a space where professional knowledge and the future of public relations intertwine. Their leadership and vision are proof that the public relations community is vibrant, dynamic, and ready for future challenges."
Tomaž Taškar
Tomaž Taškar Executive director at TV3, Slovenia
"In an age when digital is inexorably shaping our daily lives, we drink coffee with dear people less and less, organize live meetings, and see those without whom our work and life can hardly function. Instead of a warm human encounter, we make "zoom" compromises, postponing dear encounters and restraining emotions. Fortunately, sometimes Danijel Koletić comes to our town and with a great team of associates restores us to the factory settings. He shows us, as only he can, why a close encounter has no alternative, and that a live word and a handshake are more precious than any session on "teams". This was also the case this year at the 21st Pro PR conference, the leading educational event in the region in the field of public relations. Wonderful, dear people, new acquaintances, and never more lecturers from all over the world. Thank you Danijele and the PR profession! See you next year."
Miloš Cicmil
Miloš CicmilPublic Affairs Manager at Novo Norddisk, Serbia
"This year, the PRO PR conference fully confirmed its reputation as an excellent and unforgettable top experience in the field of corporate communication. Extraordinary lecturers, practically from all over the world, who are the highest experts in their substantive areas of activity, once again confirmed that they are part of an exceptional elite of communicators, who raise the reputation of the entire communication profession with their knowledge. In-depth round table debates involving top experts provided an in-depth analytical view of the topics they presented. The active participation of the audience was also unforgettable, and their questions, views, and perspectives, only complemented the exceptional presentations. I believe that the PRO PR conference once again proved that, due to the exceptional content and all the participants, it is certainly one of the best conferences of its kind in the world. That's why I'm already looking forward to and with the greatest ambitions waiting for the next PRO PR Conference, which should not be missed!"
Aleksander Salkič
Aleksander Salkič Senior Corporate Communications Expert at A1 Slovenia, Slovenia
"If any of the 200+ delegates who attended this year’s PRO PR conference left without learning anything they were either geniuses or asleep during the lectures. Like all the senior practitioners I spoke to during the event, I found something new to add to my fifty years’ worth of experience in the world of communication at this most forward thinking event. A varied line-up of speakers covered a truly wide range of topics including ethics, using evidence-based strategies, getting alongside journalists to secure best PR results, digital communications security and many more. Twenty two speakers and fourteen discussion panel members ensured that PRO PR ’24 continued the series’ reputation for a uniquely rich and varied learning experience to helps attendees be the best informed and well rounded PR practitioners in an ever demanding industry. The most effective learning is also entertaining and as always, this year’s event was stimulating, enjoyable and punctuated by President of the Organizing Board Danijel Koletićs’ trademark wit and good humour. If there were any geniuses there, then most certainly there could not have been anyone who was asleep !"
Charles Skinner
Charles SkinnerMember of the Organizing Committee, United Kingdom
"Participating in the PRO PR conference was a remarkable experience. The organization was flawless, a confirmation to Danijel Koletić's vision and leadership in nurturing a platform for communication professionals. It was exhilarating to share insights on the future of public relations and to engage with colleagues from both the region and around the globe. Having followed the conference since its inception, I'm impressed by its evolution and impact on our industry. I look forward to continued collaboration and the conference's role in shaping the future of communications."
Borislav Miljanović
Borislav MiljanovićCEO at Represent System, Serbia
“The PRO PR conference is one of the friendliest events I have ever been to. The program with excellent speakers from different countries all around the world is always up-to-date and it addresses the current trends in public relations and communication. The added value of the conference is also that it changes its location every year, and the attendees have a chance to get to know different parts of our region. Marketing Magazin has supported the PRO PR conference for some time now as it is important for us to report on various topics in the communications industry. The public relations profession still has a lot of potential,l and the demand from our readers for such content also proves that PR is on the rise. "
Simona Kruhar Gaberšček
Simona Kruhar GaberščekEditor-in-Chief, Marketing Magazin, Slovenia
"I had the chance to present Muck Rack's 2024 State of Journalism report for the first time at the PRO PR CONFERENCE in Belgrade, Serbia. The conference brought together PR leaders from every part of the globe. It was fascinating to see how much our global data resonated with everyone. -Journalists are less likely to use G-AI tools than PRs but are still embracing them for behind the scenes work -X is still the most popular social network for journalists. LinkedIn, TikTok and Instagram are gaining traction. None of the X replacements have taken off according to journalists -Keeping your pitches short and relevant are still key I was also grateful to see Golin's Global President of Data and Analytics Jonny Bentwood present on data storytelling and the tools he invests in. He's clearly leading the industry on making sure AI tools are part of his tech stack for the major brands they represent. Thank you for your constant partnership and for coming to Belgrade to share. Big thanks to Danijel Koletić, Žarko Simović and Apriori World for having me at the 21st Annual conference!"
Natan Edelsburg
Natan EdelsburgChief Partnerships Officer at Muck Rack, USA
"I would like to share with you the great personal and professional experience I had the fortune to live in Belgrade at the PRO PR GLOBE AWARDS. Meeting people from many different nationalities and cultures (South Africa, England, Switzerland, Slovenia, Serbia, Croatia...) has been very enriching. Understanding the importance of Public Relations in a scenario like the current one in each of these societies has enriched me a lot. The organization has been impeccable at all levels. That makes me feel grateful for life to them on the one hand and especially to Petra and Danijel on the other. As one person from Lubiana said to me referring to my presentation on "The Soul of Brands", conferences like this make me see why and for what I work. Thank you "for everything" from the bottom of my heart."
Rafael Llopis
Rafael LlopisHead of the Marketing Department at Revestech, Spain
"If I were to summarize the impressions from this year's PRO.PR in three terms, would look like this: truth, network, and artificial intelligence. The truth, which I experience as a timeless postulate of the profession, found its rightful place in the presentations that we had the opportunity to hear and I think, not that it is not superfluous, but that it is necessary to repeat, repeat, repeat. Not only to preserve the essence of the industry but also to ensure that we pass that code on to colleagues just starting their careers in PR. I link the creation and identification of a profession to the recognition of the importance of the network and the communication that generates it, between individuals and groups that combine common interests. In addition to the human, responsible for the evolution of communication, the network also has a strong technological stamp, which is already a kind of revolution in the practice of the profession, represented by the image (and work) of artificial intelligence. Whether AI will be a tool or a revolution itself remains to be seen, and we won't have to wait long for the answer. I think that artificial intelligence will never take the lead, although it will be, and already is, a very useful tool for carrying out everyday PR tasks. I'm curious to hear if we'll get those answers already at the next PRO.PR, which I'm looking forward to in advance because of the great energy it's been accumulating and broadcasting for more than two decades. This comes to you as a self-sustaining system of information, joy, and business opportunities, in which you discover a new layer of personal and professional satisfaction each time."
Ljiljana Burzan Nikolić
Ljiljana Burzan NikolićExecutive Director of Bi Communications, Montenegro
“I was delighted that my first public engagement following my appointment as PRCA CEO was this year’s PRO PR conference in Belgrade. Daniel and his team did a fantastic job of pulling together an interesting range of speakers and delegates, all concerned with the business of public relations and communications. It was great to meet so many talented people all in one place and I look forward to next year’s event.”
James Hewes
James HewesCEO at PRCA, United Kingdom
"As my studies progress, I have the desire to explore what employment opportunities there are and how the knowledge I have acquired so far is applied in practice. The PRO PR conference in Belgrade, which I attended, was like a small fair of experiences where communicators can find what they like, so it exceeded all my expectations. Top experts from all over the world presented themselves to us through their work, setting goals in business engagement that we should strive for or at least emulate the dedication and passion they have for their work. This conference was valuable because it enriched my understanding of the entire public relations industry. I am grateful for the experience gained, which raised my professional ambitions to a new level."
Tamara Milošević
Tamara MiloševićStudent at the Faculty of Philosophy in Novi Sad, Serbia
"The essence of our profession lies in people. I am unable to imagine a person who does not have many business contacts whose quality of work does not depend on the people he works with, and who is also an expert in public relations. The slogan of this year's conference was: "Networking in motion", and it successfully depicted the realization of such an event, which aimed to connect and network leading experts from the region and the world. For me, as a student of the Faculty of Media and Communications and as a student of the Department of Media and Communications, attending the 21st PRO PR conference was a unique experience that significantly improved my acquired knowledge and understanding of the profession itself. I had the opportunity to listen to many interesting lectures, which provided me with practical insights that I can directly apply in the fields of academic and professional life. As a student and as a "student of natural science", who has a special interest in research, analytics, and data analysis, I would especially like to single out the lecture by Jonny Bentwood, who spoke interestingly about data processing and how data can be presented in different and interesting ways. ways, so that they define our reality. Of all the possible impressions, I was most pleased that I had already found and heard a lot of topics, facts, and information from the profession. I came to the conference with a large amount of prior knowledge and awareness of current trends, practices, and skills that can be found in this profession and in the labor market itself. I am extremely grateful to have been a part of such an event, and I look forward to applying the invaluable lessons in my business environment."
Bogdan Čotra
Bogdan ČotraStudent of the Faculty of Media and Communications, Serbia
"Public relations is a profession that develops along with the media and the advancement of technology. Therefore, it was extremely useful to listen to the lectures where the knowledge of media experts and people who were ready to highlight the importance of the PR profession and explain how much the role of PR can contribute to a company was transferred. Hearing more about the experiences of more mature colleagues was a successful way for students to realize that PR is a responsible person who is the "right hand" of numerous editors and media owners in performing tasks of great importance. With interactively designed lectures and the opportunity for participants to ask questions, the PRO PR conference contributed to the acquisition of new knowledge and a great desire for further experiences in this field."
Lana Ćapin
Lana ĆapinStudent at the Faculty of Philosophy in Novi Sad, Serbia
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Our Speakers

Our lecturers transfer their practical experience and knowledge through lectures, workshops, and panels in order to inspire public relations, encourage colleagues to learn and apply something new
under the motto „Networking in motion“.

Erica Greene
Leader Speaker
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Steven Rottman
Project Manager
Facebook Twitter Youtube
Roderick Burton
UI/UX Designer
Facebook Twitter Youtube
Carlene Stach
Digital Designer
Facebook Twitter Youtube
PRO PR GLOBE AWARDS
Borislav Miljanović
CEO at Represent System, Serbia
Linkedin
PRO PR GLOBE AWARDS
John Croll
Co-Founder and CEO of Truescope, Australia
Linkedin
PRO PR GLOBE AWARDS
Srdan Kosović
Director of Digital and Online Development at Vijesti, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Ivan Vitorović
Chief Executive Officer at Mona Hospitality Management, Serbia
Linkedin
PRO PR GLOBE AWARDS
Edhem Fočo
Managing Director of Al Jazeera Balkans, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Rafael Llopis
Head of Marketing Department at Revestech, Spain
Linkedin
PRO PR GLOBE AWARDS
Aida Salkić
Founder & CEO at Beyond Consulting, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya
Linkedin
PRO PR GLOBE AWARDS
Tamara Bekčić
General Manager & Co-founder of Chapter 4 PR, Serbia
Linkedin
PRO PR GLOBE AWARDS
Simona Kruhar Gaberšček
Editor-in-Chief at Marketing Magazin, Slovenia
Linkedin
PRO PR GLOBE AWARDS
Nađa Lutvikadić-Fočo
Head of Promotion Communications at BH Telecom, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
Dustin Chick
Partner in the M&C Saatchi Group South Africa and Managing Director of Razor PR, South Africa
Linkedin
PRO PR GLOBE AWARDS
Christoph Plate
Director of Media Program South East Europe at Konrad-Adenauer-Stiftung e.V., Bulgaria
Linkedin
PRO PR GLOBE AWARDS
James Hewes
CEO at the Public Relations and Communications Association (PRCA), United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary
Linkedin
PRO PR GLOBE AWARDS
Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
Žikica Milošević
Regional editor of The Economist: World in 2024
Linkedin
PRO PR GLOBE AWARDS
Marko Andrejić
Editor-in-Chief at Biznis.rs, Serbia
Linkedin
PRO PR GLOBE AWARDS
Natan Edelsburg
Chief Partnerships Officer at Muck Rack, USA
Linkedin
PRO PR GLOBE AWARDS
Maja Rakovic
Owner and Editor-in-Chief of NAXI radio, Serbia
PRO PR GLOBE AWARDS
Jernej Smisl
Managing Director at Pristop Group, Slovenia
Linkedin
PRO PR GLOBE AWARDS
Nenad Danilović
Founder & Editor-in-Chief of Advertiser Serbia, Serbia
Linkedin
PRO PR GLOBE AWARDS
Silvija Londero Šimleša
Director and Editor-in-Chief at Media Servis, Croatia
Linkedin
PRO PR GLOBE AWARDS
Eleonora Albijanić
Specialist for External Communications at Elektroprivreda Crne Gore AD Nikšić, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Aslıhan Güven
Corporate Communications Director of Sabiha Gökçen Int’l Airport, Turkey
Linkedin
PRO PR GLOBE AWARDS
Matej Lončarić
Chief Digital Officer at CME Adria, Croatia
Linkedin
PRO PR GLOBE AWARDS
Jelena Šarenac
Head of Corporate Communications at Henkel Serbia and Henkel Adria region
Linkedin
PRO PR GLOBE AWARDS
Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Mina Nazari
General Director of the PR Department in Tabriz Power Distribution Co., Iran
Linkedin
PRO PR GLOBE AWARDS
Aleksandar Eric
CEO & Founder of "Harmonity Group", Switzerland
Linkedin
PRO PR GLOBE AWARDS
Boris Zatezalo
Meta Lead Croatia at Httpool. Croatia
Linkedin
PRO PR GLOBE AWARDS
Ranko Jelača
Marketing Director LESE zone at Lactalis Group, Slovenia
Linkedin
PRO PR GLOBE AWARDS
Biljana Stepanović
Founder & General Manager at Business Info Group d.o.o., Serbia
Linkedin
PRO PR GLOBE AWARDS
Alicia Matilda Lubrani
Chief Marketing Officer & Country Corporate Communication Director at AXPO, Italy
Linkedin
PRO PR GLOBE AWARDS
Aleksander Truppel Ilić
External expert in the field of PR and Protocol at the Slovenian Infrastructure Agency, Slovenia
Linkedin
PRO PR GLOBE AWARDS
Mary Beth West
Senior strategist for U.S.-based Fletcher Marketing PR, USA
Linkedin
PRO PR GLOBE AWARDS
Bence Gáspár
Head of Communications at OTP Bank, Hungary
Linkedin
PRO PR GLOBE AWARDS
Nataša Pavlović Bujas
IPRA President 2024, Founder & CEO at Blumen group, Serbia
Linkedin
PRO PR GLOBE AWARDS
Branko Mitrović
Executive Director of the One company, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Samo Gaberšček
Information Security Officer at Celonis, Germany
Linkedin
PRO PR GLOBE AWARDS
Nataša Trslić Štambak
Managing Director – CEE Region at Grayling, Croatia
Linkedin
PRO PR GLOBE AWARDS
Žarko Simović
Member of the Organizing Committee, Serbia
Linkedin
PRO PR GLOBE AWARDS
Marija Kojčić
Head of the PR department at Lidl, Serbia
Linkedin
PRO PR GLOBE AWARDS
Gergely Abraham
Corporate Relations Director Eastern Europe at Diageo, Hungary
Linkedin
PRO PR GLOBE AWARDS
Charles Skinner
Member of the Organizing Committee, United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Jonny Bentwood
Global Head of Data & Analytics at Golin, United Kingdom
Linkedin
SEE ALL SPEAKERS

Networking in motion
"Leadership in Comunication"

The 22nd International PRO PR conference is upon us. The program motto of the conference “Leadership In Communication”, along with numerous lectures from different fields, will try to provide answers to the question of what leadership in communications is and what communication with an emphasis on public relations represents to company leaders. The conference is held under the auspices of the town of Crkvenica and the tourist community of the town of Crikvenica. In cooperation with the hospitality group Jadran d.d., they will have the opportunity to get to know the Hotel Katarina in Selce. The conference will be held from April 3rd to 6th, 2025.

I want to thank everyone who has been a part of the PRO PR conference so far and everyone who will be.

I have been associated with the communications industry with a focus on public relations at the beginning and now on strategic communications for 35 years, and I’ve been thinking about how to connect experts who are engaged in this profession, so I founded the PRO PR conference in 2003.

The PRO PR conference is the only leading educational platform focused on public relations topics. Behind every project, including this one, which is specific because every year it takes place in a different country, in a different location if the conditions are there, we inspire public relations.

This path was not easy at all, but with our vision, perseverance, and resistance of lecturers and sponsors of international associations that programmatically support the conference, the Public Relations and Communications Association (PRCA) and International Public Relations Association (IPRA), we managed to create a recognizable point that connects the profession of public relations. In addition, it exchanges knowledge and experience, rewards and acts independently of political influence, leading to ethical business standards and the global goals of sustainable development.

When I turn around, I see thousands and thousands of kilometers, I see hugs and handshakes. I see connections and agreements between our participants, but I also see new friendships and new loves – all this is PRO PR conference and that’s the reason why our motto is “Networking in motion”. We are in a time when public relations and perception are changing. They were once the primary focus of relations with the media, and today more than ever they are a strategic management function that functions synergistically in different areas and levels of corporate communication, digital communication, social responsibility, brand management, event management, political communication, ESG strategy communication (Environment, Social, Governance), charity, foundation and other economic areas through different organizations from those that advise and implement communication of public administrations, private sectors, non-profit organizations. The synergy of knowledge is more present than ever. Public relations standards, their perception, and their position in Southeast Europe and globally are not the same in all countries. Like all industries, the public relations industry is constantly being built, and changing, and thanks to digital transformation, new generations, and their communication habits, public relations is taking on a new role. Recently, fake news, media transparency and climate change, media transformation, and new challenges imposed by the role of artificial intelligence in communication have influenced the development of new projects and communication messages, just like the ethical standards that represent the key to trust. I am happy that together with my team and partners I can realize our vision. I look forward to meeting you at the next PRO PR conference, of course, if time permits your projects and plans so that we can be together in the mission of inspiring communication.

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PRO PR Globe Awards

On the occasion of marking the tenth anniversary of the PRO PR conference in 2012, a unique award
program called the PRO PR Globe Awards was established for individual experts who make a
a significant contribution to the development of public relations.
This award was also recognized by five world communication associations: PRCA (Public Relations
and Communications Association), IPRA (International Public Relations Association), ICCO
(International Communications Consultancy Organization), CIPR (Chartered Institute of Public
Relations) and WCFA (World Communications Forum Association), which through their nominations provide support for awarding excellence.
Unlike other award programs, winners do not pay a registration fee, and commemorative statues are
made by students of academies and faculties of fine arts in the host country of the PRO PR
conference.
As part of the PRO PR Globe Awards, PRO PR Vision City, PRO PR Vision Manager, and the Infigo
Awards are given for a special contribution to the development of the communications industry.

The PRO PR Globe People Achievement Awards was founded in 2012 and until 2025 were awarded under the name PRO PR Globe Awards. New brand architecture and new content gave new creativity.

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TOGETHER WE CAN DO MORE

Connected within the communication industry we can always do more for
the industry, for its prosperity and development. Every individual, every team, and every
organization can do more if they want to. We are grateful to the organizations and partners
who support us.

ENDORSED BY

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MEDIA PARTNERS

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SPONSORS

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SELCE

Situated on the south of the Crikvenica Riviera, in the beautiful surroundings of a scenic bay in one of the most picturesque parts of the Adriatic. Selce offers its guests a wide range of facilities regardless of whether you are looking for a dynamic and exciting holiday or a relaxing and quiet family vacation. Selce was once a small fisherman and stonemason village. A few traces of Roman times are also present. The historical small town and modern tourism facilities live side by side, enriching and completing each other.

The clean and clear sea and a swimming season stretching from May to October, are additional reasons to come here. Public beaches, just a bit further along, blend into quiet bays with secluded beaches…

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PRO PR HISTORY

PROPR 2015

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PROPR 2016

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Register to
our PRO PR conference

Now it’s time for your registration. Welcome!
Our vision is “Networking in motion” and the program motto of the 22nd PRO PR conference is: “Leadership In Communication”. We provide a limited number of rooms in the official conference Hotel Katarina. As part of the conference, the PRO PR Globe People Achievement Awards recognition is also given. We will be glad if you decide to be part of the International PRO PR conference.

Add your desired packages to the cart, fill in the desired quantity of your packages and in the next step fill out our online application form. Another way is to download, fill and send us our application form.

Prices do not include VAT.

FULL ADMISSION REGULAR

795€

Available from December 3rd, 2023

Full Conference attendance

Including all lectures according to the program

Certificate of attendance
Hotel Accommodation

Check-in from 12:30PM, March 14th 2024
Check-out until 12:00PM, March 17th, 2024
Three nights, full boards 3 breakfasts, 2 lunches, 2 dinners
Hot and cold beverages are not included

15th of March
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, discovering Serbia
ADD TO APLICATION

Limited seats available!

FIRST TWO NIGHTS, FIRST TWO DAYS PROGRAM

670€

Conference attendance

Including lectures on the 14th and 15th of March of the conference according to the program

Certificate of attendance
Hotel Accommodation / Two nights

Check-in from 12:30PM, March 14th 2024
Check-out until 12:00PM, March 16th , 2024
2 breakfast, 2 lunches, 1 dinner
Hot and cold beverages are not included

15th of March
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

LAST TWO NIGHTS, TWO DAY PROGRAM

695€

Conference attendance

Including lectures on the 15th and 16th of March of the conference according to the program

Certificate of attendance
Hotel Accommodation / Two Nights

Check-in from 4:00PM, March 15th 2024
Check-out until 12:00PM, March 17th, 2024
2 breakfast, 2 lunch, 1 dinner
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

LAST TWO NIGHTS, ONE DAY PROGRAM

620€

Conference attendance

Including lectures on the 16th of March of the conference according to the program

Certificate of attendance

Hotel Accommodation / Two Nights

Check-in from 2:00 PM, March 15th, 2024
Check-out until 12:00PM, March 17th, 2024

Meals

2 breakfast, 1 lunch, 1 dinner
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner

Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

ONE NIGHT, ONE DAY PROGRAM

400€

Conference attendance

Including lectures on the 16th of March

Certificate of attendance
Hotel accommodation / One Night

Check-in from 2:00Pm, March 15th, 2024
Check-out until 12:00Pm, March 16th, 2024

Meals

1 breakfast
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

THREE DAYS PROGRAM INCLUDING PRO PR GLOBE AWARDS CEREMONY AND GALLA DINNER
WITHOUT ACCOMMODATION

500€

Full Conference attendance from 14th - 16th of March, 2024

Including all lectures according to the program

Certificate of attendance
Meals

3 lunches
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

THREE DAYS PROGRAM from 14th - 16th of march, 2024 without accommodation

430€

Full Conference attendance from 14th - 16th of march, 2024
Certificate of attendance
Meals

3 lunches
Hot and cold beverages are not included

PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

TWO DAYS PROGRAM from 14th - 15th of march, 2024 without accommodation

300€

Full Conference attendance from 14th - 15th of March, 2024

Including lectures according to program

Certificate of attendance
Meals

2 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia
ADD TO APLICATION

Limited seats available!

TWO DAYS PROGRAM
FROM 15TH - 16TH OF MARCH, 2024
WITHOUT ACCOMMODATION

330€

Full Conference Attendance
From 15th - 16th Of March, 2024

Including all lectures according to program

Certificate of Attendance

Meals

2 lunches
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony and Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

ADD TO APLICATION

Limited seats available!

ONE DAY PROGRAM
14TH OF MARCH, 2024
WITHOUT ACCOMMODATION

185€

Conference Attendance / 1st Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

ADD TO APLICATION

Limited seats available!

ONE DAY PROGRAM
15TH OF MARCH, 2024
WITHOUT ACCOMMODATION

220€

Conference Attendance / 2nd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

ADD TO APLICATION

Limited seats available!

ONE DAY PROGRAM
16TH OF MARCH, 2024
WITHOUT ACCOMMODATION

185€

Conference Attendance / 3rd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

ADD TO APLICATION

Limited seats available!

ONE DAY PROGRAM
16TH OF MARCH, 2024
WITHOUT ACCOMMODATION
WITH EXCURSION

220€

Conference Attendance / 3rd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

ADD TO APLICATION

Limited seats available!

PRO PR GLOBE PEOPLE ACHIEVEMENT Awards

APRIL 4TH, 2025 at 7:30 PM
Attendance at PRO PR Globe People Achievement Awards Ceremony

at Conference Hall, Hotel Katarina, Selce, Croatia

Gala dinner

with music

40€

ADD TO APLICATION
TRANSFER PACKAGE

Belgrade airport - Hotel, one direction 30€

CONTACT US

Payment Details:
Due of recipient of bill. The full amount must be paid before arriving at the conference. For the package “Full Admission Early Birds” all payments have to be by 15th of January, 2024. After this day, the application for the “Full Admission Early Birds” package will be considered invalid.

Application:
You can find the application form here, after filling it out, send it by email to: info@aprioriworld.com .

The last registration for all packages that include accommodation in Hotel Mona Plaza is possible until February 29th. After this date, you must contact us at the number +385 01 5620 523, and for all other packages until March 12th, until 12 AM after that, you can call us. 

Important notice – Cancellation:
Please note that after the 5th of February, 2024 the refund is not possible.