PROGRAM
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Thursday to Sunday
April 3rd to April 6th, 2025

PROGRAM

"All roads lead to Rome"

          Alain de Lille
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About The Event

The international PRO PR (Professional Public Relations) Conference has the mission of connecting experts who are part of the public relations industry, as well as those involved in the integrated communication process.

In our mission, we connect, educate, and create new values so that public relations professionals, who operate as part of management, can continue to build and preserve reputation – one of the key elements to success in this field. Reputation cannot be bought; it must be earned. It is the result of a process driven by vision, strategy, implementation, individuals, and teams who, through their daily work and dedication, contribute to the reputation and positioning of their institutions, companies, and brands using various public relations techniques and tools.

The 23rd edition of the international PRO PR Conference continues this mission, gathering professionals from across the region and the world in pursuit of communication excellence.

Where

Hotel Hilton Podgorica, Montenegro,
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When

March 26/27/28, 2026

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Why PRO PR conference?

"This year, I had the privilege of attending the PROPR conference for the first time. Before it even began, my expectations were quite high due to the impressive list of speakers, and I was eagerly looking forward to new topics and potential connections. However, the conference exceeded all my expectations. The wealth of content offered, exceptional speakers who shared their knowledge and experience, flawless organization that ensured the smooth running of the event, as well as friendly and approachable organizers – all contributed to making the conference an unforgettable experience. Not only the program was impressive, but the overall atmosphere and energy were also inspiring and motivating. This conference convinced me that a good conference is not just a list of great lectures and panels, but much more than that. It brought together people, ideas, and passions in a unique way. The beautiful location where the conference was held further enhanced the overall experience. Now, I eagerly await the next conference, already considering attending this event as my annual obligation, something I must not miss. This conference has set a high standard for all future events I will attend."
Dijana Jevtic
Dijana JevticSenior advisor of the field at SIST, Slovenia
"As IPRA president for 2024, I had the pleasure of actively participating in this year's PRO PR conference, held in Belgrade. Extremely active participants, excellent lectures and presentations by exhibitors, and proud winners of awards - certainly marked the conference. But more important than that, for all of us, is the effort of Danijelo Koletić and the PRO PR team to connect professionals in the region, but also the region with the rest of the world."
Nataša Pavlović Bujas
Nataša Pavlović BujasIPRA President, Serbia
"As an experienced public relations professional with over a decade of experience, the PRO PR conference left me deeply impressed with its professionalism and relevance. This conference is not just a regular event on the calendar but a true gathering place for industry experts to share the latest trends, best practices, and visions for the future. Participating in the PRO PR conference brought me not only refreshments in the form of new ideas but also confirmation and validation of my existing practices. Expert lectures, panel discussions, and workshops provided an opportunity to delve deeper into current topics and exchange experiences with colleagues from across the region and even the world. What particularly impressed me was the diversity of topics covered during the conference. From digital strategies to crisis management, the PRO PR conference offered a comprehensive overview of the most important aspects of our profession today. After more than a decade in the field of public relations, I can confidently say that the PRO PR conference has become a pivotal event in my professional development. I look forward to each subsequent conference and the opportunity to continue learning and networking with industry peers."
Reanna Relić
Reanna RelićSenior Expert Advisor for Public Relations at NP Brijuni, Croatia
"I am very pleased that I had the opportunity to participate in the Pro PR conference, one of the best regional gatherings of PR professionals. I am impressed by the diversity of the lecturers and the parts of the world the lecturers came from, as well as the content and creative way of the presentations. I will come again!"
Sanja Bianculli
Sanja BianculliHead of marketing and pr at Dogs Trust, Bosnia and Herzegovina
"I come to the PRO PR conference every year with high expectations and each time the program exceeds them. That speaks a lot about the quality of speakers - hot topics, excellent insights, and expert angles. It gathers top PR professionals, in the region and beyond, and facilitates new ideas and joint opportunities. And finally, every year we also get to learn from the organizing team about motivation, hospitality, and ongoing contribution to our profession."
Tamara Bekčić
Tamara BekčićManaging Director and Co-Founder at Chapter4, Serbia
"The PRO PR Conference not only offered insightful lectures on core public relations (PR) topics, but it also delved into cutting-edge areas like AI, the Metaverse, ESG, and data storytelling – all crucial considerations in today's tech-driven landscape. A particular highlight was the "Networking in Motion" sessions, where I had the privilege of connecting with both the CEO of PRCA and the President of IPRA – heads of two of the most influential institutions in the PR world and engaged in discussions with attendees hailing from South Africa, Balkans, Middle East, Ukraine, the UK, and the US. These networking sessions provided a fantastic opportunity to meet rising stars in the industry and glean valuable insights from seasoned practitioners. If you're a communications professional working in the corporate world, for an NGO, or within a public institution, don’t miss out on the next PRO PR Conference."
Aslihan Guven
Aslihan GuvenExecutive Director Office Director at Istanbul Sabiha Gokcen International Airport, Turkey
"The invitation to participate in the 21st Pro PR conference for students represented an opportunity for additional understanding of the essence and perspectives of work in the field of communications and public relations. The three-day event, held in the beautiful surroundings of the Mona Plaza Hotel in Belgrade, was not only a meeting place with colleagues from the profession, but also contributed to the inspiration for further professional development, both for students and employees at the Faculty. Also, conferences of this type always contribute to the application of knowledge and the exchange of opinions, especially in the domain of trends and the future of PR, but also the possibility of critically reflecting on different experiences and case studies, as well as connecting everything we learn and do. A strong impression was made by lectures and presentations by experts from abroad such as Charles Skinner from Great Britain, Rafael Llopis from Spain, and Eleonora Albijanić from Montenegro. The last panel, THE FUTURE OF MEDIA AND PR - A RECIPE FOR A HAPPY RELATIONSHIP, was particularly interesting. This discussion opened up new possible perspectives on the relationship between the media and the PR profession, challenges, and strategies that will shape the profession in the coming years. We would like to thank the organizers for the invitation and the opportunity to attend this important event, to gain new contacts and gain insight into the most current practices in the country and abroad, in the field of communications and public relations."
Marijana Katić
Marijana KatićCoordinator of the Center for professional practice and career counseling at Faculty of Media and Communications, Serbia
"In a time when public relations are transforming, the PRO PR conference shone as a beacon of innovation. It was inspiring to witness the evolution of public relations into a strategic function intertwined with corporate communication and digital platforms. The synergy of knowledge in these areas was evident. The conference offered a unique insight into the dynamics of the industry, emphasizing challenges such as digital transformation and ethical standards. I particularly appreciate the efforts of the organizers, who created a platform for developing ethical, transparent, and reliable communication strategies. Their commitment to quality and innovation was key to the event's success. Thanks to the PRO PR organizational team, the conference has become a space where professional knowledge and the future of public relations intertwine. Their leadership and vision are proof that the public relations community is vibrant, dynamic, and ready for future challenges."
Tomaž Taškar
Tomaž Taškar Executive director at TV3, Slovenia
"In an age when digital is inexorably shaping our daily lives, we drink coffee with dear people less and less, organize live meetings, and see those without whom our work and life can hardly function. Instead of a warm human encounter, we make "zoom" compromises, postponing dear encounters and restraining emotions. Fortunately, sometimes Danijel Koletić comes to our town and with a great team of associates restores us to the factory settings. He shows us, as only he can, why a close encounter has no alternative, and that a live word and a handshake are more precious than any session on "teams". This was also the case this year at the 21st Pro PR conference, the leading educational event in the region in the field of public relations. Wonderful, dear people, new acquaintances, and never more lecturers from all over the world. Thank you Danijele and the PR profession! See you next year."
Miloš Cicmil
Miloš CicmilPublic Affairs Manager at Novo Norddisk, Serbia
"This year, the PRO PR conference fully confirmed its reputation as an excellent and unforgettable top experience in the field of corporate communication. Extraordinary lecturers, practically from all over the world, who are the highest experts in their substantive areas of activity, once again confirmed that they are part of an exceptional elite of communicators, who raise the reputation of the entire communication profession with their knowledge. In-depth round table debates involving top experts provided an in-depth analytical view of the topics they presented. The active participation of the audience was also unforgettable, and their questions, views, and perspectives, only complemented the exceptional presentations. I believe that the PRO PR conference once again proved that, due to the exceptional content and all the participants, it is certainly one of the best conferences of its kind in the world. That's why I'm already looking forward to and with the greatest ambitions waiting for the next PRO PR Conference, which should not be missed!"
Aleksander Salkič
Aleksander Salkič Senior Corporate Communications Expert at A1 Slovenia, Slovenia
"If any of the 200+ delegates who attended this year’s PRO PR conference left without learning anything they were either geniuses or asleep during the lectures. Like all the senior practitioners I spoke to during the event, I found something new to add to my fifty years’ worth of experience in the world of communication at this most forward thinking event. A varied line-up of speakers covered a truly wide range of topics including ethics, using evidence-based strategies, getting alongside journalists to secure best PR results, digital communications security and many more. Twenty two speakers and fourteen discussion panel members ensured that PRO PR ’24 continued the series’ reputation for a uniquely rich and varied learning experience to helps attendees be the best informed and well rounded PR practitioners in an ever demanding industry. The most effective learning is also entertaining and as always, this year’s event was stimulating, enjoyable and punctuated by President of the Organizing Board Danijel Koletićs’ trademark wit and good humour. If there were any geniuses there, then most certainly there could not have been anyone who was asleep !"
Charles Skinner
Charles SkinnerMember of the Organizing Committee, United Kingdom
"Participating in the PRO PR conference was a remarkable experience. The organization was flawless, a confirmation to Danijel Koletić's vision and leadership in nurturing a platform for communication professionals. It was exhilarating to share insights on the future of public relations and to engage with colleagues from both the region and around the globe. Having followed the conference since its inception, I'm impressed by its evolution and impact on our industry. I look forward to continued collaboration and the conference's role in shaping the future of communications."
Borislav Miljanović
Borislav MiljanovićCEO at Represent System, Serbia
“The PRO PR conference is one of the friendliest events I have ever been to. The program with excellent speakers from different countries all around the world is always up-to-date and it addresses the current trends in public relations and communication. The added value of the conference is also that it changes its location every year, and the attendees have a chance to get to know different parts of our region. Marketing Magazin has supported the PRO PR conference for some time now as it is important for us to report on various topics in the communications industry. The public relations profession still has a lot of potential,l and the demand from our readers for such content also proves that PR is on the rise. "
Simona Kruhar Gaberšček
Simona Kruhar GaberščekEditor-in-Chief, Marketing Magazin, Slovenia
"I had the chance to present Muck Rack's 2024 State of Journalism report for the first time at the PRO PR CONFERENCE in Belgrade, Serbia. The conference brought together PR leaders from every part of the globe. It was fascinating to see how much our global data resonated with everyone. -Journalists are less likely to use G-AI tools than PRs but are still embracing them for behind the scenes work -X is still the most popular social network for journalists. LinkedIn, TikTok and Instagram are gaining traction. None of the X replacements have taken off according to journalists -Keeping your pitches short and relevant are still key I was also grateful to see Golin's Global President of Data and Analytics Jonny Bentwood present on data storytelling and the tools he invests in. He's clearly leading the industry on making sure AI tools are part of his tech stack for the major brands they represent. Thank you for your constant partnership and for coming to Belgrade to share. Big thanks to Danijel Koletić, Žarko Simović and Apriori World for having me at the 21st Annual conference!"
Natan Edelsburg
Natan EdelsburgChief Partnerships Officer at Muck Rack, USA
"I would like to share with you the great personal and professional experience I had the fortune to live in Belgrade at the PRO PR GLOBE AWARDS. Meeting people from many different nationalities and cultures (South Africa, England, Switzerland, Slovenia, Serbia, Croatia...) has been very enriching. Understanding the importance of Public Relations in a scenario like the current one in each of these societies has enriched me a lot. The organization has been impeccable at all levels. That makes me feel grateful for life to them on the one hand and especially to Petra and Danijel on the other. As one person from Lubiana said to me referring to my presentation on "The Soul of Brands", conferences like this make me see why and for what I work. Thank you "for everything" from the bottom of my heart."
Rafael Llopis
Rafael LlopisHead of the Marketing Department at Revestech, Spain
"If I were to summarize the impressions from this year's PRO.PR in three terms, would look like this: truth, network, and artificial intelligence. The truth, which I experience as a timeless postulate of the profession, found its rightful place in the presentations that we had the opportunity to hear and I think, not that it is not superfluous, but that it is necessary to repeat, repeat, repeat. Not only to preserve the essence of the industry but also to ensure that we pass that code on to colleagues just starting their careers in PR. I link the creation and identification of a profession to the recognition of the importance of the network and the communication that generates it, between individuals and groups that combine common interests. In addition to the human, responsible for the evolution of communication, the network also has a strong technological stamp, which is already a kind of revolution in the practice of the profession, represented by the image (and work) of artificial intelligence. Whether AI will be a tool or a revolution itself remains to be seen, and we won't have to wait long for the answer. I think that artificial intelligence will never take the lead, although it will be, and already is, a very useful tool for carrying out everyday PR tasks. I'm curious to hear if we'll get those answers already at the next PRO.PR, which I'm looking forward to in advance because of the great energy it's been accumulating and broadcasting for more than two decades. This comes to you as a self-sustaining system of information, joy, and business opportunities, in which you discover a new layer of personal and professional satisfaction each time."
Ljiljana Burzan Nikolić
Ljiljana Burzan NikolićExecutive Director of Bi Communications, Montenegro
“I was delighted that my first public engagement following my appointment as PRCA CEO was this year’s PRO PR conference in Belgrade. Daniel and his team did a fantastic job of pulling together an interesting range of speakers and delegates, all concerned with the business of public relations and communications. It was great to meet so many talented people all in one place and I look forward to next year’s event.”
James Hewes
James HewesCEO at PRCA, United Kingdom
"As my studies progress, I have the desire to explore what employment opportunities there are and how the knowledge I have acquired so far is applied in practice. The PRO PR conference in Belgrade, which I attended, was like a small fair of experiences where communicators can find what they like, so it exceeded all my expectations. Top experts from all over the world presented themselves to us through their work, setting goals in business engagement that we should strive for or at least emulate the dedication and passion they have for their work. This conference was valuable because it enriched my understanding of the entire public relations industry. I am grateful for the experience gained, which raised my professional ambitions to a new level."
Tamara Milošević
Tamara MiloševićStudent at the Faculty of Philosophy in Novi Sad, Serbia
"The essence of our profession lies in people. I am unable to imagine a person who does not have many business contacts whose quality of work does not depend on the people he works with, and who is also an expert in public relations. The slogan of this year's conference was: "Networking in motion", and it successfully depicted the realization of such an event, which aimed to connect and network leading experts from the region and the world. For me, as a student of the Faculty of Media and Communications and as a student of the Department of Media and Communications, attending the 21st PRO PR conference was a unique experience that significantly improved my acquired knowledge and understanding of the profession itself. I had the opportunity to listen to many interesting lectures, which provided me with practical insights that I can directly apply in the fields of academic and professional life. As a student and as a "student of natural science", who has a special interest in research, analytics, and data analysis, I would especially like to single out the lecture by Jonny Bentwood, who spoke interestingly about data processing and how data can be presented in different and interesting ways. ways, so that they define our reality. Of all the possible impressions, I was most pleased that I had already found and heard a lot of topics, facts, and information from the profession. I came to the conference with a large amount of prior knowledge and awareness of current trends, practices, and skills that can be found in this profession and in the labor market itself. I am extremely grateful to have been a part of such an event, and I look forward to applying the invaluable lessons in my business environment."
Bogdan Čotra
Bogdan ČotraStudent of the Faculty of Media and Communications, Serbia
"Public relations is a profession that develops along with the media and the advancement of technology. Therefore, it was extremely useful to listen to the lectures where the knowledge of media experts and people who were ready to highlight the importance of the PR profession and explain how much the role of PR can contribute to a company was transferred. Hearing more about the experiences of more mature colleagues was a successful way for students to realize that PR is a responsible person who is the "right hand" of numerous editors and media owners in performing tasks of great importance. With interactively designed lectures and the opportunity for participants to ask questions, the PRO PR conference contributed to the acquisition of new knowledge and a great desire for further experiences in this field."
Lana Ćapin
Lana ĆapinStudent at the Faculty of Philosophy in Novi Sad, Serbia
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Our Speakers

Our lecturers transfer their practical experience and knowledge through lectures, workshops, and panels in order to inspire public relations, encourage colleagues to learn and apply something new
under the motto „Networking in motion“.

Erica Greene
Leader Speaker
Facebook Twitter Youtube
Steven Rottman
Project Manager
Facebook Twitter Youtube
Roderick Burton
UI/UX Designer
Facebook Twitter Youtube
Carlene Stach
Digital Designer
Facebook Twitter Youtube
PRO PR GLOBE AWARDS
Marijan Dundek
Diamond Consultant
PRO PR GLOBE AWARDS
Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Silvija Londero Šimleša
Director and Editor-in-Chief at Media Servis, Croatia
Linkedin
PRO PR GLOBE AWARDS
Christoph Schoefboeck
CEO of Erste Bank Croatia, Austria
Linkedin
PRO PR GLOBE AWARDS
Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
John Croll
Co-Founder and CEO of Truescope, Australia
Linkedin
PRO PR GLOBE AWARDS
Ljiljana Burzan-Nikolić
Executive Director of BI Communication, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Jože Mermal
Predsednik Upravnega odbora | Chairman of the Board of Directors
PRO PR GLOBE AWARDS
Mary Beth West
Senior strategist for U.S.-based Fletcher Marketing PR, USA
Linkedin
PRO PR GLOBE AWARDS
Simona Kruhar Gaberšček
Editor-in-Chief at Marketing Magazin, Slovenia
Linkedin
PRO PR GLOBE AWARDS
Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary
Linkedin
PRO PR GLOBE AWARDS
Marijana Biondić
Director of Crikvenica Tourism Board, Croatia
Linkedin
PRO PR GLOBE AWARDS
Ghassan Karian
CEO at Ipsos Karian and Box, United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Marko Andrejić
Editor-in-Chief at Biznis.rs, Serbia
Linkedin
PRO PR GLOBE AWARDS
Dario Marakas
Linkedin
PRO PR GLOBE AWARDS
Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya
Linkedin
PRO PR GLOBE AWARDS
Gordana Kovačević
President of Ericsson Nikola Tesla, Croatia
Linkedin
PRO PR GLOBE AWARDS
Ivana Vukić
Communications and Corporate Affairs Manager at PepsiCo Western Balkans, Serbia
Linkedin
PRO PR GLOBE AWARDS
Dražen Novak
Director of Marketing at Večernji list, Croatia
Linkedin
PRO PR GLOBE AWARDS
Tina Raičević
Communications Manager at One, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Gergely Abraham
Corporate Relations Director Eastern Europe at Diageo, Hungary
Linkedin
PRO PR GLOBE AWARDS
Ranko Petrušić
Founder and Owner of the digital marketing agency InfoARS, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
Tihana Ela Kružić
Head of Media Analysis Department at Press Clipping, Croatia
Linkedin
PRO PR GLOBE AWARDS
Jim Mcqueeny
Analyst at Sacred Heart University
PRO PR GLOBE AWARDS
Nataša Trslić Štambak
Managing Director – CEE Region at Grayling, Croatia
Linkedin
PRO PR GLOBE AWARDS
Branko Mitrović
Executive Director of the One company, Montenegro
Linkedin
PRO PR GLOBE AWARDS
Katarina Dimitrijević Hrnjkaš
Novinarka i urednica portala net.hr (danas.hr)
Linkedin
PRO PR GLOBE AWARDS
Charles Skinner
Member of the Organizing Committee, United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Ivona Matošić Gašparović
Deputy Mayor acting as Mayor of City Crikvenica, Croatia
PRO PR GLOBE AWARDS
Nađa Lutvikadić-Fočo
Head of Promotion Communications at BH Telecom, Bosnia and Herzegovina
Linkedin
PRO PR GLOBE AWARDS
Dario Gabrić
Head of Croporate Communication Office at Erste Banj, croatia
Linkedin
PRO PR GLOBE AWARDS
Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom
Linkedin
PRO PR GLOBE AWARDS
Vedrana Maglajlija
Urednica na portalu Al Jazeere Balkans.
Linkedin
SEE ALL SPEAKERS

Networking in motion
"Leadership in Comunication"

I want to thank everyone who has been part of the PRO PR conference so far, as well as those who will become part of it.

I have been active in the communications industry for 36 years – initially focusing on public relations, and now on strategic communication – and I have long been thinking about how to connect experts working in this profession. That is how the PRO PR conference was founded in 2003.

The PRO PR conference is the only leading educational platform focused on public relations topics. Behind every project, including this one, which is special because it is held each year in a different country and location (if conditions allow), lies the idea of inspiring public relations.

This journey has not been easy, but thanks to our vision, perseverance, and the support of lecturers and sponsors from international associations that programmatically support the conference – PRCA (Public Relations and Communications Association) and IPRA (International Public Relations Association) – we have managed to create a recognizable platform that connects the public relations profession. Furthermore, the conference enables the exchange of knowledge and experiences, grants recognitions, and operates independently of political influence, guided by ethical business standards and global sustainable development goals.

When I look back, I see thousands and thousands of kilometers traveled, I see hugs and handshakes. I see connections and agreements among our participants, but I also see new friendships and new loves – all this is the PRO PR conference, which is why our motto is “Networking in motion.”

We live in a time when public relations and perception are changing. They used to focus primarily on media relations, and today more than ever they are a strategic management function working synergistically across various fields and levels of corporate communication, digital communication, social responsibility, brand management, event organization, political communication, ESG strategy communication (environment, society, governance), humanitarian work, foundations, and other economic sectors through organizations that advise and implement communication for public administrations, the private sector, and non-profit organizations.

The synergy of knowledge is more present than ever. Public relations standards, their perception, and their position in Southeast Europe and beyond are not the same in all countries. Like all industries, the public relations industry is constantly developing and changing, and thanks to digital transformation, new generations, and their communication habits, public relations is taking on a new role.

Recently, fake news, media transparency, climate change, media transformation, and new challenges brought by the role of artificial intelligence in communication have influenced the development of new projects and communication messages – just as ethical standards represent the key to trust.

I am happy that, together with my team and partners, I can realize our vision. I look forward to meeting you at the next PRO PR conference in Podgorica, at the Hilton Hotel – of course, if your projects and plans allow – so that together we can be part of the mission of inspiring communication.

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PRO PR Globe Awards

On the occasion of marking the tenth anniversary of the PRO PR conference in 2012, a unique award
program called the PRO PR Globe Awards was established for individual experts who make a
a significant contribution to the development of public relations.
This award was also recognized by five world communication associations: PRCA (Public Relations
and Communications Association), IPRA (International Public Relations Association), ICCO
(International Communications Consultancy Organization), CIPR (Chartered Institute of Public
Relations) and WCFA (World Communications Forum Association), which through their nominations provide support for awarding excellence.
Unlike other award programs, winners do not pay a registration fee, and commemorative statues are
made by students of academies and faculties of fine arts in the host country of the PRO PR
conference.
As part of the PRO PR Globe Awards, PRO PR Vision City, PRO PR Vision Manager, and the Infigo
Awards are given for a special contribution to the development of the communications industry.

The PRO PR Globe People Achievement Awards was founded in 2012 and until 2025 were awarded under the name PRO PR Globe Awards. New brand architecture and new content gave new creativity.

SEE MORE

TOGETHER WE CAN DO MORE

Connected within the communication industry we can always do more for
the industry, for its prosperity and development. Every individual, every team, and every
organization can do more if they want to. We are grateful to the organizations and partners
who support us.

ENDORSED BY

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MEDIA PARTNERS

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SPONSORS

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PODGORICA

The capital city of Montenegro, located in the fertile valley of the Morača River, Podgorica is a modern and dynamic place that blends rich history with rapid development and urban life. The city is an important economic, cultural, and educational center, as well as a gateway to the natural beauties surrounding this part of the Balkans.

Podgorica offers a wide range of activities for all types of visitors – from history and culture enthusiasts to nature lovers and sports fans. The city is known for its numerous parks, promenades, and recreational areas, as well as the Morača River, which provides sunny spaces for relaxation and outdoor activities.

 

Throughout the year, many cultural and entertainment events take place in the city and its surroundings, including concerts, festivals, art exhibitions, and traditional celebrations. There are also many sports opportunities – from modern football, basketball, and tennis courts to hiking, cycling, and adrenaline sports in the nearby mountainous areas.

Podgorica is also famous for its gastronomy. Restaurants offer a wide variety of dishes, from traditional Montenegrin specialties to international cuisine. Particularly popular are the taverns and restaurants in the city center, where you can enjoy fresh seafood, meat specialties, and local wines. Cafés and bars on the main streets and squares create a lively atmosphere that attracts both locals and tourists.

Thanks to the combination of rich cultural heritage, modern amenities, and nearby natural beauty, Podgorica offers an experience that blends the pleasure of urban life with opportunities for recreation and relaxation.

MORE ABOUT OUR VENUE SOON

PRO PR HISTORY

PROPR 2023

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PROPR 2024

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PROPR 2025

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Register to
our PRO PR conference

Now it’s time for your registration. Welcome!
Our vision is “Networking in motion,” and the program motto of the 23rd PRO PR conference is: Leadership in Communication One moment.
A limited number of rooms are available at the official conference hotel – Hilton Hotel Podgorica, Montenegro. Our packages do not include accommodation.
As part of the conference, the PRO PR Globe People Achievement Awards recognition is also given. We will be glad if you decide to be part of the International PRO PR conference.
Add your desired packages to the cart, click “Submit your application,” fill out the application form, choose a payment method, and place your order.
Prices do not include VAT.

We are preparing the program and plan to publish it at the beginning of November, when the official registrations will also open.

PACKAGES WITHOUT MEALS
WITHOUT ACCOMMODATION

If you choose to sleep in the official hotel of the 22nd PRO PR conference, Hotel Katarina, then these are the packages for you!

*The full amount must be paid before arriving at the conference.

*For the package “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” all payments have to be by the 18th of December, 2024. After this day, the application for the “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” package will be considered invalid.

*Please note that after the 5th of February, 2025 the refund is not possible.

Three-day registration (26, 27 & 28 March)

345€ + VAT

Participation in lectures according to the official program
Coffee breaks
Three lunches
Excursion
ADD TO APLICATION

Limited seats available!

Three-day program including the PRO PR GLOBE People Achievement Awards Ceremony and Gala Dinner

390€ + VAT

Participation in lectures according to the program
Coffee breaks
Three lunches
Excursion
Includes participation in the PRO PR GLOBE Awards Ceremony & Gala Dinner on March 27
ADD TO APLICATION

Limited seats available!

One-day registration for March 26

145€ + VAT

Lectures
Lunch
Coffee breaks
ADD TO APLICATION

Limited seats available!

One-day registration for March 27

145€ + VAT

Lectures
Lunch
Coffee breaks
ADD TO APLICATION

Limited seats available!

One-day registration for March 28

145€ + VAT

Lectures
Lunch
Coffee breaks
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Limited seats available!

Student package – all three days (26, 27 & 28 March)

150€ + VAT

Participation in lectures
Coffee breaks
Note: The student package does not include lunch or the gala dinner.
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Limited seats available!

Gala dinner only

50€ + VAT

Participation in the Gala Dinner – PRO PR GLOBE Awards Ceremony & Gala Dinner
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Limited seats available!

ONE-DAY PROGRAM
3rd of april, 2025

185€ + VAT

Conference Attendance / 1st Day

Including all lectures according to program

Certificate Of Attendance

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
4th of april, 2025

185€ + VAT

Conference Attendance / 2nd Day

Including all lectures according to program

Certificate Of Attendance

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
5th of april, 2025

185€ + VAT

Conference Attendance / 3rd Day

Including all lectures according to program

Certificate Of Attendance

Excursion

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Limited seats available!

STUDENT PACKAGES WITHOUT ACCOMMODATION

If you are a student and you would like to attend the 22nd PRO PR conference, these are the packages for you!

*When applying, you must attach a certificate that you are a student.

*The full amount must be paid before arriving at the conference.

ONE-DAY PROGRAM
3RD OF APRIL, 2025

30€ + VAT

Conference Attendance
/ 1st Day

Including all lectures according to program

Certificate of Attendance

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
4th OF APRIL, 2025

30€ + VAT

Conference Attendance
/ 2nd Day

Including all lectures according to program

Certificate of Attendance

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
5th OF APRIL, 2025

30€ + VAT

Conference Attendance
/ 3rd Day

Including all lectures according to program

Certificate of Attendance

ADD TO APLICATION

Limited seats available!

THREE DAYS PROGRAM
3RD-5TH OF APRIL, 2025

60€ + VAT

Full Conference Attendance from the 3rd to the 5th of April, 2025

Including all lectures according to program

Certificate of Attendance

ADD TO APLICATION

Limited seats available!

PACKAGES WITH MEALS WITHOUT ACCOMMODATION

If you choose to sleep somewhere else rather then in the official hotel of the 22nd PRO PR conference, Hotel Katarina, or if you are nearby, then these are the packages for you!

*The full amount must be paid before arriving at the conference.

*For the package “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” all payments have to be by the 18th of December, 2024. After this day, the application for the “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” package will be considered invalid.

*Please note that after the 5th of February, 2025 the refund is not possible.

THREE-DAY PROGRAM INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

530€ + VAT

Available from December 18th, 2024
Full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
3 lunches

Hot and cold beverages are not included

4th of April
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion
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Limited seats available!

THREE DAYS PROGRAM
3rd-5th of April, 2025

500€ + VAT

full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
3 lunches

Hot and cold beverages are not included

Excursion
ADD TO APLICATION

Limited seats available!

TWO DAYS PROGRAM
3RD - 4TH OF APRIL, 2025

330€ + VAT

Conference attendance from the 3rd to the 4th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

ADD TO APLICATION

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025

360€ + VAT

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

Excursion
ADD TO APLICATION

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025 INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

410€ + VAT

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

4th of April, 2025
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion
ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
3rd of april, 2025

215€ + VAT

Conference Attendance / 1st Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
4th of april, 2025

250€ + VAT

Conference Attendance / 2nd Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

ADD TO APLICATION

Limited seats available!

ONE-DAY PROGRAM
5th of april, 2025

215€ + VAT

Conference Attendance / 3rd Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

Excursion
ADD TO APLICATION

Limited seats available!

ACCOMODATION

For reservations through hotels official website or by calling hotel call center: +385 51 800 480,
please use the following PROMO code:

PROPR2025

Participants can choose from the following services when making a booking using the code:

  1. BED AND BREAKFAST
  2. HALF BOARD (BREAKFAST AND DINNER OR LUNCH) – when choosing the HALF BOARD service, please note if you want to use the lunch service instead of dinner in the NOTE (SPECIAL REQUIREMENTS) when creating the reservation
  3. FULL BOARD (BREAKFAST, LUNCH AND DINNER)

When calling the call center via the number +385 51 800 480, it is enough to say which date it is about, the promo code and which meal service you want to book. When calling the call center with the half-board service, it is necessary to emphasize if you want to exchange dinner for lunch.

When making a reservation through the official hotel website, please follow the following steps:

Jadran Hotels and Camps – Jadran d.d.

  1. Choose accommodation
  2. Choose a date (exact date in the interval from the 3rd of April, 2025 to the 6th of April, 2025; the last date is departure)
  3. Number of guests
  4. It is mandatory to enter PROPR2025 in the promo code field
  5. By selecting the SEARCH button, you will come to a new interface for selecting a meal service (you do not have the option to select the type of accommodation unit, the same type of accommodation unit will always be displayed)
  6. When you choose one of the offered services, all that remains is to choose the number of rooms
  7. By selecting the RESERVE button, you will be taken to a new interface for completing the reservation, where you must enter:
    1. personal data
    2. special requests – when choosing the HALF BOARD service, if you want to use the lunch service instead of dinner, state the same in the NOTE (SPECIAL REQUIREMENTS) when creating the reservation
    3. fill in the payment method as requested

After completing all the steps and confirming the reservation, you will automatically receive a PH code from the system, which will be your unique reservation code, to your email address.

PRO PR GLOBE PEOPLE ACHIEVEMENT Awards

APRIL 4TH, 2025 at 8:00 PM
Attendance at PRO PR Globe People Achievement Awards Ceremony

Hotel Katarina, Selce, Croatia

Gala dinner

with music

50€ + VAT

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GROUP TRANSFER PACKAGE

Zagreb Airport - Selce - Zagreb Airport
Organised for the first day, the 3rd of April
and the return is on the 6th of April

CONTACT US

Payment Details:
Due of recipient of bill. The full amount must be paid before arriving at the conference. For the package “Full Admission Early Birds” all payments have to be by the 18th of December, 2024. After this day, the application for the “Full Admission Early Birds” package will be considered invalid.

Important notice – Cancellation:
Please note that after the 5th of February, 2025 the refund is not possible.