"All roads lead to Rome"

                Alain de Lille
Days
Hours
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Thursday to Sunday
April 3rd to April 6th, 2025

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HOUR
MIN.
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About The Event

The international PRO PR (Professional Public Relations) Conference has the mission of connecting experts who are part of the public relations industry, but also those who are part of the integrated communication process.

In our mission, we connect, educate and create new values so that public relations experts, who are in the function of management, could continue to create and preserve the reputation – one of the important keys to success in this field. Reputation is not bought but created and it is a process behind which are vision, strategies, implementation, individuals, and teams, who, every day, with their work and sacrifice, contribute to a better reputation, positioning of their institutions, companies, brands through various techniques and tools of public relations profession.

We understand and follow the trends within the communication industry and through lectures, panels and workshops we provide new information through practical examples and guidelines so that together we can be better. Public relations is everything that surrounds us, just like the nature of verbal and non-verbal communication.

We have been building our reputation for 22 years to become the leading specialized conference mainly focused on public relations topics. Our participants, lecturers, sponsors, media partners, and those who support us represent a group that together through the PRO PR conference promotes the key values of the communication profession, which, like the conference, transforms following innovations that change relations with the public by providing opportunities for their improvement.

Where
Hotel Katarina, Selce, Croatia
SEE MORE ABOUT VENUE
When

April 3rd-6th, 2025
Hotel Katarina, Selce, Croatia

Why PRO PR conference?

Our Speakers

Our lecturers transfer their practical experience and knowledge through lectures, workshops, and panels in order to inspire public relations, encourage colleagues to learn and apply something new
under the motto „Networking in motion“.

Leader Speaker
PRO PR GLOBE AWARDS
Žarko Simović
Member of the Organizing Committee, Serbia
PRO PR GLOBE AWARDS
Christoph Plate
Director of Media Program South East Europe at Konrad-Adenauer-Stiftung e.V., Bulgaria
PRO PR GLOBE AWARDS
Aleksander Truppel Ilić
External expert in the field of PR and Protocol at the Slovenian Infrastructure Agency, Slovenia
PRO PR GLOBE AWARDS
Gergely Abraham
Corporate Relations Director Eastern Europe at Diageo, Hungary
PRO PR GLOBE AWARDS
Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya
PRO PR GLOBE AWARDS
Samo Gaberšček
Information Security Officer at Celonis, Germany
PRO PR GLOBE AWARDS
Bence Gáspár
Head of Communications at OTP Bank, Hungary
PRO PR GLOBE AWARDS
Nenad Danilović
Founder & Editor-in-Chief of Advertiser Serbia, Serbia
PRO PR GLOBE AWARDS
Mary Beth West
Senior strategist for U.S.-based Fletcher Marketing PR, USA
PRO PR GLOBE AWARDS
John Croll
Co-Founder and CEO of Truescope, Australia
PRO PR GLOBE AWARDS
Matej Lončarić
Chief Digital Officer at CME Adria, Croatia
PRO PR GLOBE AWARDS
Jonny Bentwood
Global Head of Data & Analytics at Golin, United Kingdom
PRO PR GLOBE AWARDS
Srdan Kosović
Director of Digital and Online Development at Vijesti, Montenegro
PRO PR GLOBE AWARDS
Žikica Milošević
Regional editor of The Economist: World in 2024
PRO PR GLOBE AWARDS
Alicia Matilda Lubrani
Chief Marketing Officer & Country Corporate Communication Director at AXPO, Italy
PRO PR GLOBE AWARDS
Jelena Šarenac
Head of Corporate Communications at Henkel Serbia and Henkel Adria region
PRO PR GLOBE AWARDS
Rafael Llopis
Head of Marketing Department at Revestech, Spain
PRO PR GLOBE AWARDS
Dražen Novak
Director of Marketing at Večernji list, Croatia
PRO PR GLOBE AWARDS
Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary
PRO PR GLOBE AWARDS
Aslıhan Güven
Corporate Communications Director of Sabiha Gökçen Int’l Airport, Turkey
PRO PR GLOBE AWARDS
Dustin Chick
Partner in the M&C Saatchi Group South Africa and Managing Director of Razor PR, South Africa
PRO PR GLOBE AWARDS
Christoph Schoefboeck
CEO of Erste Bank Croatia, Austria
PRO PR GLOBE AWARDS
Marko Andrejić
Editor-in-Chief at Biznis.rs, Serbia
PRO PR GLOBE AWARDS
Ivan Vitorović
Chief Executive Officer at Mona Hospitality Management, Serbia
PRO PR GLOBE AWARDS
Charles Skinner
Member of the Organizing Committee, United Kingdom
PRO PR GLOBE AWARDS
Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom
PRO PR GLOBE AWARDS
Aida Salkić
Founder & CEO at Beyond Consulting, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Boris Zatezalo
Meta Lead Croatia at Httpool. Croatia
PRO PR GLOBE AWARDS
Edhem Fočo
Managing Director of Al Jazeera Balkans, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Tamara Bekčić
General Manager & Co-founder of Chapter 4 PR, Serbia
PRO PR GLOBE AWARDS
Borislav Miljanović
CEO at Represent System, Serbia
PRO PR GLOBE AWARDS
Branko Mitrović
Executive Director of the One company, Montenegro
PRO PR GLOBE AWARDS
Ivona Matošić Gašparović
Deputy Mayor acting as Mayor of City Crikvenica, Croatia
PRO PR GLOBE AWARDS
Silvija Londero Šimleša
Director and Editor-in-Chief at Media Servis, Croatia
PRO PR GLOBE AWARDS
Maja Rakovic
Owner and Editor-in-Chief of NAXI radio, Serbia
PRO PR GLOBE AWARDS
Ivana Vukić
Communications and Corporate Affairs Manager at PepsiCo Western Balkans, Serbia
PRO PR GLOBE AWARDS
Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Nataša Trslić Štambak
Managing Director – CEE Region at Grayling, Croatia
PRO PR GLOBE AWARDS
Tina Raičević
Communications Manager at One, Montenegro
PRO PR GLOBE AWARDS
Natan Edelsburg
Chief Partnerships Officer at Muck Rack, USA
PRO PR GLOBE AWARDS
NAĐA LUTVIKADIĆ-FOČO
Head of Promotion Communications at BH Telecom, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom
PRO PR GLOBE AWARDS
Biljana Stepanović
Founder & General Manager at Business Info Group d.o.o., Serbia
PRO PR GLOBE AWARDS
James Hewes
CEO at the Public Relations and Communications Association (PRCA), United Kingdom
PRO PR GLOBE AWARDS
Marijana Biondić
Director of Crikvenica Tourism Board, Croatia
PRO PR GLOBE AWARDS
Marija Kojčić
Head of the PR department at Lidl, Serbia
PRO PR GLOBE AWARDS
Mina Nazari
General Director of the PR Department in Tabriz Power Distribution Co., Iran
PRO PR GLOBE AWARDS
Ranko Jelača
Marketing Director LESE zone at Lactalis Group, Slovenia
PRO PR GLOBE AWARDS
Ghassan Karian
CEO at Ipsos Karian and Box, United Kingdom
PRO PR GLOBE AWARDS
Nataša Pavlović Bujas
IPRA President 2024, Founder & CEO at Blumen group, Serbia

Networking in motion
"Leadership in Comunication"

The 22nd International PRO PR conference is upon us. The program motto of the conference “Leadership In Communication”, along with numerous lectures from different fields, will try to provide answers to the question of what leadership in communications is and what communication with an emphasis on public relations represents to company leaders. The conference is held under the auspices of the town of Crkvenica and the tourist community of the town of Crikvenica. In cooperation with the hospitality group Jadran d.d., they will have the opportunity to get to know the Hotel Katarina in Selce. The conference will be held from April 3rd to 6th, 2025.

I want to thank everyone who has been a part of the PRO PR conference so far and everyone who will be.

I have been associated with the communications industry with a focus on public relations at the beginning and now on strategic communications for 35 years, and I’ve been thinking about how to connect experts who are engaged in this profession, so I founded the PRO PR conference in 2003.

The PRO PR conference is the only leading educational platform focused on public relations topics. Behind every project, including this one, which is specific because every year it takes place in a different country, in a different location if the conditions are there, we inspire public relations.

This path was not easy at all, but with our vision, perseverance, and resistance of lecturers and sponsors of international associations that programmatically support the conference, the Public Relations and Communications Association (PRCA) and International Public Relations Association (IPRA), we managed to create a recognizable point that connects the profession of public relations. In addition, it exchanges knowledge and experience, rewards and acts independently of political influence, leading to ethical business standards and the global goals of sustainable development.

When I turn around, I see thousands and thousands of kilometers, I see hugs and handshakes. I see connections and agreements between our participants, but I also see new friendships and new loves – all this is PRO PR conference and that’s the reason why our motto is “Networking in motion”. We are in a time when public relations and perception are changing. They were once the primary focus of relations with the media, and today more than ever they are a strategic management function that functions synergistically in different areas and levels of corporate communication, digital communication, social responsibility, brand management, event management, political communication, ESG strategy communication (Environment, Social, Governance), charity, foundation and other economic areas through different organizations from those that advise and implement communication of public administrations, private sectors, non-profit organizations. The synergy of knowledge is more present than ever. Public relations standards, their perception, and their position in Southeast Europe and globally are not the same in all countries. Like all industries, the public relations industry is constantly being built, and changing, and thanks to digital transformation, new generations, and their communication habits, public relations is taking on a new role. Recently, fake news, media transparency and climate change, media transformation, and new challenges imposed by the role of artificial intelligence in communication have influenced the development of new projects and communication messages, just like the ethical standards that represent the key to trust. I am happy that together with my team and partners I can realize our vision. I look forward to meeting you at the next PRO PR conference, of course, if time permits your projects and plans so that we can be together in the mission of inspiring communication.

PRO PR Globe Awards

On the occasion of marking the tenth anniversary of the PRO PR conference in 2012, a unique award
program called the PRO PR Globe Awards was established for individual experts who make a
a significant contribution to the development of public relations.
This award was also recognized by five world communication associations: PRCA (Public Relations
and Communications Association), IPRA (International Public Relations Association), ICCO
(International Communications Consultancy Organization), CIPR (Chartered Institute of Public
Relations) and WCFA (World Communications Forum Association), which through their nominations provide support for awarding excellence.
Unlike other award programs, winners do not pay a registration fee, and commemorative statues are
made by students of academies and faculties of fine arts in the host country of the PRO PR
conference.
As part of the PRO PR Globe Awards, PRO PR Vision City, PRO PR Vision Manager, and the Infigo
Awards are given for a special contribution to the development of the communications industry.

The PRO PR Globe People Achievement Awards was founded in 2012 and until 2025 were awarded under the name PRO PR Globe Awards. New brand architecture and new content gave new creativity.

TOGETHER WE CAN DO MORE

Connected within the communication industry we can always do more for
the industry, for its prosperity and development. Every individual, every team, and every
organization can do more if they want to. We are grateful to the organizations and partners
who support us.

ENDORSED BY

MEDIA PARTNERS

SPONSORS

SELCE

Situated on the south of the Crikvenica Riviera, in the beautiful surroundings of a scenic bay in one of the most picturesque parts of the Adriatic. Selce offers its guests a wide range of facilities regardless of whether you are looking for a dynamic and exciting holiday or a relaxing and quiet family vacation. Selce was once a small fisherman and stonemason village. A few traces of Roman times are also present. The historical small town and modern tourism facilities live side by side, enriching and completing each other.

The clean and clear sea and a swimming season stretching from May to October, are additional reasons to come here. Public beaches, just a bit further along, blend into quiet bays with secluded beaches…

PRO PR HISTORY

Register to
our PRO PR conference

Now it’s time for your registration. Welcome!
Our vision is “Networking in motion” and the program motto of the 22nd PRO PR conference is: “Leadership In Communication”. We provide a limited number of rooms in the official conference Hotel Katarina. As part of the conference, the PRO PR Globe People Achievement Awards recognition is also given. We will be glad if you decide to be part of the International PRO PR conference.

Add your desired packages to the cart, click submit your application, fill out the application form, choose a payment method and place your order.

Prices do not include VAT.

ACCOMODATION

For reservations through hotels official website or by calling our call center, please use the following PROMO code:

PROPR2025

Guests will be able to choose 3 services when booking using the code:

  1. BED AND BREAKFAST
  2. HALF BOARD (BREAKFAST AND DINNER OR LUNCH) – when choosing the HALF BOARD service, please note if you want to use the lunch service instead of dinner in the NOTE (SPECIAL REQUIREMENTS) when creating the reservation
  3. FULL BOARD (BREAKFAST, LUNCH AND DINNER)

When calling the call center via the number +385 51 800 480, it is enough to say which date it is about, the promo code and which meal service you want to book. When calling the call center with the half-board service, it is necessary to emphasize if you want to exchange dinner for lunch.

 

When making a reservation through the official hotel website, please follow the following steps:

Jadran Hotels and Camps – Jadran d.d.

  1. Choose accommodation
  2. Choose a date (exact date in the interval from the 3rd of April, 2025 to the 6th of April, 2025; the last date is departure)
  3. Number of guests
  4. It is mandatory to enter PROPR2025 in the promo code field
  5. By selecting the SEARCH button, you will come to a new interface for selecting a meal service (you do not have the option to select the type of accommodation unit, the same type of accommodation unit will always be displayed)
  6. When you choose one of the offered services, all that remains is to choose the number of rooms
  7. By selecting the RESERVE button, you will be taken to a new interface for completing the reservation, where you must enter:
    1. personal data
    2. special requests – when choosing the HALF BOARD service, if you want to use the lunch service instead of dinner, state the same in the NOTE (SPECIAL REQUIREMENTS) when creating the reservation
    3. fill in the payment method as requested

After completing all the steps and confirming the reservation, you will automatically receive a PH code from the system, which will be your unique reservation code, to your email address.

PACKAGES WITHOUT MEALS

If you choose to sleep in the official hotel of the 22nd PRO PR conference, Hotel Katarina, then these are the packages for you!

*The full amount must be paid before arriving at the conference.

*For the package “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” all payments have to be by the 18th of December, 2024. After this day, the application for the “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” package will be considered invalid.

*Please note that after the 5th of February, 2025 the refund is not possible.

EARLY BIRDS

THREE-DAY PROGRAM INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

455€

Available until December 17th, 2024

Full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
5th of April, 2025
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

THREE-DAY PROGRAM INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

485€

Available from December 18th, 2024
Full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
5th of April
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

THREE DAYS PROGRAM
3RD-5TH OF APRIL, 2025

430€

full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
Excursion

Limited seats available!

TWO DAYS PROGRAM
3RD - 4TH OF APRIL, 2025

300€

Conference attendance from the 3rd to the 4th of April, 2025

Including all lectures according to the program

Certificate of attendance

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025

330€

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
Excursion

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025 INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

380€

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
5th of April, 2025
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

ONE-DAY PROGRAM
3rd of april, 2025

185€

Conference Attendance / 1st Day

Including all lectures according to program

Certificate Of Attendance

Limited seats available!

ONE-DAY PROGRAM
4th of april, 2025

220€

Conference Attendance / 2nd Day

Including all lectures according to program

Certificate Of Attendance

Limited seats available!

ONE-DAY PROGRAM
5th of april, 2025

185€

Conference Attendance / 3rd Day

Including all lectures according to program

Certificate Of Attendance

Excursion

Limited seats available!

STUDENT PACKAGES

If you are a student and you would like to attend the 22nd PRO PR conference, these are the packages for you!

*When applying, you must attach a certificate that you are a student.

*The full amount must be paid before arriving at the conference.

ONE-DAY PROGRAM
3RD OF APRIL, 2025

30€

Conference Attendance
/ 1st Day

Including all lectures according to program

Certificate of Attendance

Limited seats available!

ONE-DAY PROGRAM
4th OF APRIL, 2025

30€

Conference Attendance
/ 2nd Day

Including all lectures according to program

Certificate of Attendance

Limited seats available!

ONE-DAY PROGRAM
5th OF APRIL, 2025

30€

Conference Attendance
/ 3rd Day

Including all lectures according to program

Certificate of Attendance

Limited seats available!

THREE DAYS PROGRAM
3RD-5TH OF APRIL, 2025

60€

Full Conference Attendance from the 3rd to the 5th of April, 2025

Including all lectures according to program

Certificate of Attendance

Limited seats available!

PACKAGES WITH MEALS

If you choose to sleep somewhere else rather then in the official hotel of the 22nd PRO PR conference, Hotel Katarina, or if you are nearby, then these are the packages for you!

*The full amount must be paid before arriving at the conference.

*For the package “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” all payments have to be by the 18th of December, 2024. After this day, the application for the “Early Birds Three-day program including PRO PR Globe People Achievement Awards Ceremony and Gala Dinner” package will be considered invalid.

*Please note that after the 5th of February, 2025 the refund is not possible.

EARLY BIRDS

THREE-DAY PROGRAM INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

490€

Available until December 17th, 2024

Full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
3 lunches

Hot and cold beverages are not included

5th of April, 2025
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

THREE-DAY PROGRAM INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

530€

Available from December 18th, 2024
Full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
3 lunches

Hot and cold beverages are not included

5th of April
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

THREE DAYS PROGRAM
3rd-5th of April, 2025

500€

full Conference attendance from the 3rd to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
3 lunches

Hot and cold beverages are not included

Excursion

Limited seats available!

TWO DAYS PROGRAM
3RD - 4TH OF APRIL, 2025

330€

Conference attendance from the 3rd to the 4th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025

360€

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

Excursion

Limited seats available!

TWO DAYS PROGRAM
4th - 5TH OF APRIL, 2025 INCLUDING PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS CEREMONY AND GALA DINNER

410€

Conference attendance from the 4th to the 5th of April, 2025

Including all lectures according to the program

Certificate of attendance
2 lunches

Hot and cold beverages are not included

5th of April, 2025
PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Excursion

Limited seats available!

ONE-DAY PROGRAM
3rd of april, 2025

215€

Conference Attendance / 1st Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

Limited seats available!

ONE-DAY PROGRAM
4th of april, 2025

250€

Conference Attendance / 2nd Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

Limited seats available!

ONE-DAY PROGRAM
5th of april, 2025

215€

Conference Attendance / 3rd Day

Including all lectures according to program

Certificate Of Attendance

1 lunch

Hot and cold beverages are not included

Excursion

Limited seats available!

PRO PR GLOBE PEOPLE ACHIEVEMENT Awards

APRIL 4TH, 2025 at 8:00 PM
Attendance at PRO PR Globe People Achievement Awards Ceremony

Hotel Katarina, Selce, Croatia

Gala dinner

with music

GROUP TRANSFER PACKAGE

Zagreb Airport - Selce - Zagreb Airport
Organised for the first day, the 3rd of April
and the return is on the 6th of April

Payment Details:
Due of recipient of bill. The full amount must be paid before arriving at the conference. For the package “Full Admission Early Birds” all payments have to be by the 18th of December, 2024. After this day, the application for the “Full Admission Early Birds” package will be considered invalid.

Important notice – Cancellation:
Please note that after the 5th of February, 2025 the refund is not possible.