The Business and Art project aims to give students of the Academy of Applied Arts in the countries where the conference is organized the opportunity to make statues through free artistic expression, which are presented to the winners of the PRO PR Globe Awards during the PRO PR Globe Awards ceremony.
In this project, in addition to professors and mentors, the leading people of the faculty who deal with art participate, and so far these have been academies from; Novi Sad (Serbia), Ljubljana (Slovenia), Rijeka (Croatia), Cetina (Montenegro).
This program ensures that students whose works are selected start their careers in the business publicity zone with them.