Gilbert is a Brand Leadership, PR, and Strategic Communications expert with a passion for helping brands grow their influence and impact in the community and markets they serve, with the added advantage of Multilingual communications/localization expertise. Through the Newmark Group, which he co-founded in 2010 and steadily built into one of Africa’s fastest-growing independent strategy, brand, and communication consultancies, he works with Fortune 500 brands such as Johnson & Johnson, General Electric, Pfizer, Absa Bank Group PLC, and AstraZeneca as an influence strategist, communications strategist, media trainer, and brand architect.
His consultancy portfolio spans a wide spectrum of sectors and includes a strong body of work with enes such as United Nations agencies (UNON, FAO, WHO), Intergovernmental organizations such as the African Union, and Development Finance institutions (DFIs) such as the African Development Bank, the Rockefeller Foundation, the International Monetary Fund, and the World Bank. He also builds and leads teams that have served and continue to support public sector brands such as the Governments of Japan, France, and Dubai.
Out of the 33 countries that the Newmark Group covers in Africa, he has led assignments in 25 nations, leveraging his command of multiple African languages to analyze stakeholder needs and generate locally relevant insights and actionable strategies. Building on this solid foundation, he has developed a series of conceptual frameworks that leverage data, sociology, neuroscience, media consumption trends, technology, and marketing best practices to generate strategies that brands and leadership teams can build on to expand their influence, relevance, and completeness.