22nd PRO PR Conference NEWS

Jelena Šarenac

16. January 2024.

Jelena Šarenac

Jelena Šarenac has been working at Henkel Serbia for ten years, as Head of Corporate Communications, in charge of internal and external communications, public affairs, and brand communications in charge for Serbia, Slovenia, Croatia, Bosnia and Hercegovina.

She gained business experience at Mercedes-Benz Company, i.e. at the DaimlerChrysler Company, where she was in charge of all brands as Marketing and Communications Director for nine years. After leaving DaimlerChrysler in 2006., she worked for a short period of time in a marketing agency as a Planning Director, responsible for the Coca-Cola brand.

She lived and studied in Moscow, and graduated from Moscow State University with a BA in management. After Moscow, she moved to London where she studied College of Law. During her career, she took a number of professional courses and training in the fields of communications, marketing, leadership, and planning, some of them at “IEDC – Bled School of Management” and “Cranfield University – school of Management”. Currently finishing a Master’s degree at the Faculty for Media and Communications in Belgrade.Fluent in German, French, Russian, and English. Basic knowledge of Italian.

Jelena is President of the Serbian society for Public Relations (DSOJ), an active member of the Serbian Association of Managers (SAM), the American Chamber of Commerce in Belgrade (AmCham), and the European Association of Communication Directors (EACD). She was a jury member for the DSOJ award PRiznanje (2012-2014), a jury member for the ICCO Awards 2016 and she is currently a jury member for „Effie Awards Serbia 2017“ and the students competition BBICC 2017 (Belgrade Business International Case Competition).

She was awarded with the prestigious PRO.PR award in 2016, for achievements in communications management in the region.

She is married and a mother of two boys.

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