LSPR Worldwide – Director
John Dalton is a recognised authority on reputation management, in particular its related disciplines of issue and crisis management. With a background as a professional scientist, Chartered Biologist and biochemistry graduate, his rigorous approach has attracted many to his evidence-based, holistic approach to public relations and reputation management. John has taught reputation management and related disciplines in over 30 countries. Mr. Dalton is also the author of many books and has published countless business and economic articles globally. His particular interest is in how organisations can build reputational capabilities in order to make themselves more resilient against risks and emerging issues. An enthusiastic advocate of critical-thinking and scenario-planning, John has developed a special method of training that prompts clients to think about their brands and how they secure and improve them in an age of social media and rapid change.
In addition to teaching, Mr. Dalton also provides consultancy services to multinational companies, in particular from within the pharmaceutical and oil industries, as well as advising NGOs and foreign governments. As a member of the International Institute of Strategic Studies, he has a keen interest in reputations and risks posed by international security threats to corporations and NGOs. In 2012 Mr. Dalton also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multination corporations exploring global risks to their brands.
Mr. Dalton is author of much of LSPR’s course content and is strongly involved with much of the training and professional guidance given to clients and course participants. A powerful and motivating lecturer and speaker, his approach has been fundamental to LSPR’s success in the UK and globally.
Mr. Dalton has extensive experience of live TV and radio, including the BBC and Al-Jazeera, and has provided advice to clients on message framing and development.
Through the 1990s, he expanded and took LSPR to over 17 global franchises including; Slovenia, Croatia, Macedonia, Serbia, Montenegro, Bulgaria, Turkey, India, Syria, Russia, Belorussia, Georgia, Czech Republic, Malaysia, Poland and Latvia.
Mr. Dalton is always happy to spend time helping clients and students to develop their knowledge and capabilities. More recently he has turned his attention to social media and influence, crisis leadership, and personal branding. As a fellow of the Institute of Training and Occupational Learning, he has a keen interest in training and ensuring that complex issues and topics are broken down and made manageable and simple so that busy people can swiftly absorb new skills and capabilities.