22nd PRO PR Conference NEWS

Ksenia Reyzhevskaya

14. December 2022.

Ksenia Reyzhevskaya

Ksenia Cheberko-Reyzhevskaya

Communications Director of Russian Media Group „Rossiya Segodnya“

Ksenia Cheberko-Reyzhevskaya was born in Moscow, Russia. She completed her school studies in Russia and Italy and graduated from Moscow State Aviation Technology University with a degree in «Information Technology» and Moscow State University with a degree in “PR and Publicity”. She is a fluent Russian, English, Italian and French speaker with over 15 years of experience in media & communications. Early in her professional career, Ksenia worked to promote Italian fashion, pharmaceutical and tourism companies on the Russian market. From 2001, as a part of the Russian partner of American communications agency «Weber Shandwick», she worked for several international FMCG companies in Russia. In 2006 Ksenia joined the Russian committee bidding for the Sochi Olympic Games as Head of Domestic Media Relations. Following the success of the communications campaign for the Sochi bid, she was invited to continue her work on the Olympic project within the Sochi 2014 Organizing Committee as Head of Press-Office. From 2012, she was the Director of the Department of Press-Office and Marketing Communications of the «Sochi 2014 Organizing Committee» and from February 2015 – Director for Communications of news agency «Rossiya Segodnya». Ksenia has been honored with several international professional awards for both the Sochi 2014 Communications campaign (as part of the team) and Sochi 2014 Bidding campaign – IPRA 2014 and IPRA 2007.

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