Latifa is a marketing expert with more than 10 years of experience, primarily in the broader field of marketing, brand management, creative production and communications, in culture, the advertising industry and the IT industry. First, she graduated in Marketing Management at the Faculty of Economics in Sarajevo, then International Relations and Diplomacy at the Faculty of Political Sciences in Sarajevo, and a Master’s degree in Southeast European Studies at the National and Kapodistrian University in Athens, Greece. He is currently on the Master’s study program Management and Information Systems in cooperation with Microsoft, at the Faculty of Economics in Sarajevo. For more than 6 years, he has been in charge of marketing at Klika, one of the largest IT companies in Bosnia and Herzegovina. In the last few years, she has been active in the IT and marketing community through participation in domestic and international projects and initiatives. So far, she has had the opportunity, in addition to participating in conferences and panels as a speaker, to hold several lectures as a guest lecturer in the field at the Faculty of Economics in Sarajevo.