22nd PRO PR Conference NEWS

Sergey Zverev

14. December 2022.

Sergey Zverev

Sergey Zverev

Founder and President of CROS company

In 1990, Sergey was a member of the group of leading economists that developed 500 Days program. In 1990-1992, he was responsible for information and analytical work at AC “Epicenter”, and information support of G.A.Yavlinsky’s political activity. In 1992-1996, he worked as Deputy Director General for information and analytical support and public relations at TOO “Gruppa Most”, and in 1996-98, he was appointed President of TOO “Gruppa Most”.

In 1990s, Sergey was one of initiators of modern Russian Media development. He is one of the founders of NTV, the leading TV company in Russia, Segodnya newspaper, Itogi magazine, and Echo of Moscow radio station.

In 1998-99, Sergey was Vice Chairman of the Management Board of RAO “Gazprom” for external and internal communications, and supervised creation of Gazprom Media, the leading Russian media holding.

In 1999, he worked as Deputy Head of Presidential Executive Office for information and internal policy.

From 2000 and up to the present time, Sergey is Member of Board and President of CROS company.

Sergey is a Member of the European Association – Institute of Public Relations (IPR), IABC International Association, PRGN International Association of Independent PR Agencies.

Sergey heads the School of Integrated Communications at the National Research University Higher School of Economics. Owing to a complex program combining the elements of classical university education and practical approach to training PR professionals, students graduate from the University possessing a complete set of knowledge and skills required in the modern PR industry.

Sergey was granted a number of professional awards including Кotler Awards, Communication for Future Davos Award and also the Medal and the Russia President’s Certificate of Merit for significant contribution to preparing and conducting the ХХII Olympic Winter Games and ХI Paralympic Winter Games in Sochi and the Order of Friendship by Presidential decree “For labor achievements, long-term diligent work and active public work.

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