22nd PRO PR Conference NEWS

Željka Bajramović

14. December 2022.

Željka Bajramović

Željka Bajramović

Head of Marketing Department at FIS

Ms. Bajramović was born 19th Nov 1967 in Zenica.

After finishing the Secondary School “Ibrahim Perviz” in Zenica, she begins her career in war-torn year of 1994, working at the time for the first independent television network in Bosnia, ITV Zetel, which was based in her home town. After six years of working in journalism, she becomes the main editor in chief for the news department. Two years later, she moves to work for TV OBN, TV Pink BH and FTV (Federal television).

In 2005, she decides on a new challenge, and that was to join a young and creative PR team in FIS Vitez, a company that was experiencing massive growth at the time, as the head of the public relations team. Her rich experience in the world of television had a great influenced on her, and helped her build a strong working habits and made her noticeable in the social sphere, as well as establishing easier communication with the media, making the challenge of delivering the right information at the right time an easier endeavor.

A professional and morally correct attitude in cooperation, even during the testing times, leads to work being done in the highest of standards of quality and the sense of purpose. Since the start of 2014, she holds the position of the leader of the PR department of FIS.

Communication during crisis, which is a daunting task in the world of Bosnian business, is sadly an often occurrence that she handles in a positive way together with the help of her talented team and the Board of Directors, with whom she has great internal communication.

“Those are especially stressful but valuable experiences, more so when the project and company image benefit from it in the end. In this business each day we prove ourselves, create understanding, build trust in the market and trough the right guidance of communication processes, we tell about our company and its values. I am grateful to my company that it gave a chance to me and so many other young and creative people across Bosnia and Herzegovina to prove ourselves in a field I truly enjoy working in.”


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