Set of rules
PRO PR Globe Communication Achievement Awards
The Communication Achievement Awards were established on 27 March 2024 after analysis of international communication awards. The programme recognises projects from private, public and non-profit organisations that demonstrate clear strategy, defined audiences, ethical communication and measurable impact.
1. General regulations
Eligibility
The programme is open globally to organisations, institutions, agencies and teams involved in public relations and communication projects. Projects may have started up to three years earlier but must have been operational during the application year.
Applications
Applications must be submitted in English and provide a complete overview of objectives, research, strategy, execution and measurable results using the official category form.
2. Award categories
Sixteen categories are evaluated by the judging panel: Social Responsibility, Health, Sports, Tourism & Hospitality, Investment and Banking Institutions, Museum, Green Industry, National Park, Culture & Heritage, University, Music Discography, Media, Winery, Agriculture, Auto Moto and Real Estate, Building & Construction.
Special recognitions include Jacqueline Purcell Philanthropy Communication, Charles Skinner Government Communication and Vision Achievement. They are based on analysis of publicly available information and are awarded by the organiser.
3. Submission procedure
Applicants select the category most appropriate to their project; a project may be eligible for more than one category. The online form must contain objectives, strategies, execution, measurable outcomes and supporting material that helps the jury understand the work.
The published entry fee is €350 + VAT. In the new PRO PR system no online payment is collected: the organiser confirms the submission and contacts the applicant regarding administrative and payment steps.
Applicants must review all submitted information for accuracy. Confirmation is sent automatically, deadlines are published for each cycle, and finalists and winners are notified through the authorised contact person.
4. Principles, criteria and procedures
- Excellence in public relations and communication.
- Ethical, transparent and honest professional practice.
- Innovation and creativity.
- Clear and measurable impact.
- Diversity and inclusion.
- Strategic planning and audience understanding.
- Quality of execution and adaptability.
A diverse international panel independently evaluates submissions. Projects of exceptional merit may be recognised as finalists. Winners are announced publicly and receive the official recognition mark for promotional use.
5–6. Other regulations
Projects must comply with applicable laws and professional ethics. Judges and organisers protect confidential submission details and withdraw in cases of conflict of interest. Misleading, unethical or incomplete entries may be disqualified. Appeals may be submitted in writing within eight working days of the official decision. Winners and finalists permit the use of submitted project names, summaries and visuals for awards communication.
The organising committee may amend these rules once a year. Judges’ identities may be withheld during the evaluation process to protect its integrity.
7. Contacts
Operational office: Albaharijeva 3, 10 000 Zagreb, Croatia
Email: info@aprioriworld.com
Telephone: +385 (1) 30 10 292
Office hours: Monday–Thursday, 09:00–15:00 CET.