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Thursday to Sunday
April 3rd to April 6th, 2025

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About The Event

The international PRO PR Conference has the mission of connecting experts who are part of the public relations industry, but also those who are part of the integrated communication process.

In our mission, we connect, educate and create new values so that public relations experts, who are in the function of management, could continue to create and preserve the reputation – one of the important keys to success in this field. Reputation is not bought but created and it is a process behind which are vision, strategies, implementation, individuals, and teams, who, every day, with their work and sacrifice, contribute to a better reputation, positioning of their institutions, companies, brands through various techniques and tools of public relations profession.

We understand and follow the trends within the communication industry and through lectures, panels and workshops we provide new information through practical examples and guidelines so that together we can be better. Public relations is everything that surrounds us, just like the nature of verbal and non-verbal communication.

We have been building our reputation for 20 years to become the leading specialized conference mainly focused on public relations topics. Our participants, lecturers, sponsors, media partners, and those who support us represent a group that together through the PRO PR conference promote the key values of the communication profession, which, like the conference, transforms following innovations that change relations with the public by providing opportunities for their improvement.

Where

Hotel Katarina, Selce, Croatia

SEE MORE ABOUT VENUE

When

April 3rd-6th, 2025
Hotel Katarina, Selce, Croatia

Why PRO PR conference?

Our Speakers

Our lecturers transfer their practical experience and knowledge through lectures, workshops, and panels in order to inspire public relations, encourage colleagues to learn and apply something new
under the motto „Networking in motion“.

Leader Speaker
PRO PR GLOBE AWARDS
Mary Beth West
Senior strategist for U.S.-based Fletcher Marketing PR, USA
PRO PR GLOBE AWARDS
Aleksandar Eric
CEO & Founder of "Harmonity Group", Switzerland
PRO PR GLOBE AWARDS
Maja Rakovic
Owner and Editor-in-Chief of NAXI radio, Serbia
PRO PR GLOBE AWARDS
Nenad Danilović
Founder & Editor-in-Chief of Advertiser Serbia, Serbia
PRO PR GLOBE AWARDS
Ivan Vitorović
Chief Executive Officer at Mona Hospitality Management, Serbia
PRO PR GLOBE AWARDS
Jernej Smisl
Managing Director at Pristop Group, Slovenia
PRO PR GLOBE AWARDS
Boris Zatezalo
Meta Lead Croatia at Httpool. Croatia
PRO PR GLOBE AWARDS
Biljana Stepanović
Founder & General Manager at Business Info Group d.o.o., Serbia
PRO PR GLOBE AWARDS
Natan Edelsburg
Chief Partnerships Officer at Muck Rack, USA
PRO PR GLOBE AWARDS
Tamara Bekčić
General Manager & Co-founder of Chapter 4 PR, Serbia
PRO PR GLOBE AWARDS
Jonny Bentwood
Global Head of Data & Analytics at Golin, United Kingdom
PRO PR GLOBE AWARDS
James Hewes
CEO at the Public Relations and Communications Association (PRCA), United Kingdom
PRO PR GLOBE AWARDS
Matej Lončarić
Chief Digital Officer at CME Adria, Croatia
PRO PR GLOBE AWARDS
Marija Kojčić
Head of the PR department at Lidl, Serbia
PRO PR GLOBE AWARDS
Borislav Miljanović
CEO at Represent System, Serbia
PRO PR GLOBE AWARDS
Charles Skinner
Member of the Organizing Committee, United Kingdom
PRO PR GLOBE AWARDS
Srdan Kosović
Director of Digital and Online Development at Vijesti, Montenegro
PRO PR GLOBE AWARDS
Edhem Fočo
Managing Director of Al Jazeera Balkans, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Aslıhan Güven
Corporate Communications Director of Sabiha Gökçen Int’l Airport, Turkey
PRO PR GLOBE AWARDS
Dustin Chick
Partner in the M&C Saatchi Group South Africa and Managing Director of Razor PR, South Africa
PRO PR GLOBE AWARDS
Marko Andrejić
Editor-in-Chief at Biznis.rs, Serbia
PRO PR GLOBE AWARDS
Mina Nazari
General Director of the PR Department in Tabriz Power Distribution Co., Iran
PRO PR GLOBE AWARDS
Nađa Lutvikadić-Fočo
Head of Promotion Communications at BH Telecom, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Silvija Londero Šimleša
Director and Editor-in-Chief at Media Servis, Croatia
PRO PR GLOBE AWARDS
Alicia Matilda Lubrani
Chief Marketing Officer & Country Corporate Communication Director at AXPO, Italy
PRO PR GLOBE AWARDS
Žikica Milošević
Regional editor of The Economist: World in 2024
PRO PR GLOBE AWARDS
Bence Gáspár
Head of Communications at OTP Bank, Hungary
PRO PR GLOBE AWARDS
Simona Kruhar Gaberšček
Editor-in-Chief at Marketing Magazin, Slovenia
PRO PR GLOBE AWARDS
Ranko Jelača
Marketing Director LESE zone at Lactalis Group, Slovenia
PRO PR GLOBE AWARDS
Christoph Plate
Director of Media Program South East Europe at Konrad-Adenauer-Stiftung e.V., Bulgaria
PRO PR GLOBE AWARDS
Žarko Simović
Member of the Organizing Committee, Serbia
PRO PR GLOBE AWARDS
Samo Gaberšček
Information Security Officer at Celonis, Germany
PRO PR GLOBE AWARDS
Aida Salkić
Founder & CEO at Beyond Consulting, Bosnia and Herzegovina
PRO PR GLOBE AWARDS
Rafael Llopis
Head of Marketing Department at Revestech, Spain
PRO PR GLOBE AWARDS
Nataša Pavlović Bujas
IPRA President 2024, Founder & CEO at Blumen group, Serbia
PRO PR GLOBE AWARDS
Jelena Šarenac
Head of Corporate Communications at Henkel Serbia and Henkel Adria region
PRO PR GLOBE AWARDS
Aleksander Truppel Ilić
External expert in the field of PR and Protocol at the Slovenian Infrastructure Agency, Slovenia
PRO PR GLOBE AWARDS
Nataša Trslić Štambak
Managing Director – CEE Region at Grayling, Croatia
PRO PR GLOBE AWARDS
Eleonora Albijanić
Specialist for External Communications at Elektroprivreda Crne Gore AD Nikšić, Montenegro

Networking in motion Leadership in Comunication

The 22nd International PRO PR conference is upon us. The program motto of the conference “Leadership in communication”, along with numerous lectures from different fields, will try to provide answers to the question of what leadership in communications is and what communication with an emphasis on public relations represents to company leaders. The conference is held under the auspices of the town of Crkvenica and the tourist community of the town of Crikvenica. In cooperation with the hospitality group Hotel Jadran, they will have the opportunity to get to know the Hotel Katarina in Selce. The conference will be held from April 3rd to 6th, 2025.

I want to thank everyone who has been a part of the PRO PR conference so far and everyone who will be.

I have been associated with the communications industry with a focus on public relations at the beginning and now on strategic communications for 35 years, and I’ve been thinking about how to connect experts who are engaged in this profession, so I founded the PRO PR conference in 2003.

The PRO PR conference is the only leading educational platform focused on public relations topics. Behind every project, including this one, which is specific because every year it takes place in a different country, in a different location if the conditions are there, we inspire public relations.

This path was not easy at all, but with our vision, perseverance, and resistance of lecturers and sponsors of international associations that programmatically support the conference, the Public Relations and Communications Association (PRCA) and International Public Relations Association (IPRA), we managed to create a recognizable point that connects the profession of public relations. In addition, it exchanges knowledge and experience, rewards and acts independently of political influence, leading to ethical business standards and in accordance with the global goals of sustainable development.

When I turn around, I see thousands and thousands of kilometers, I see hugs and handshakes. I see connections and agreements between our participants, but I also see new friendships and new loves – all this is PRO PR conference and that’s the reason why our motto is “Networking in motion”. We are in a time when public relations and perception are changing. They were once the primary focus of relations with the media, and today more than ever they are a strategic management function that functions synergistically in different areas and levels of corporate communication, digital communication, social responsibility, brand management, event management, political communication, ESG strategy communication (Environment, Social, Governance), charity, foundation and other economic areas through different organizations from those that advise and implement communication of public administrations, private sectors, non-profit organizations. The synergy of knowledge is more present than ever. Public relations standards, their perception, and their position in Southeast Europe and globally are not the same in all countries. Like all industries, the public relations industry is constantly being built, and changing, and thanks to digital transformation, new generations, and their communication habits, public relations is taking on a new role. Recently, fake news, media transparency and climate change, media transformation, and new challenges imposed by the role of artificial intelligence in communication have influenced the development of new projects and communication messages, just like the ethical standards that represent the key to trust. I am happy that together with my team and partners I can realize our vision. I look forward to meeting you at the next PRO PR conference, of course, if time permits your projects and plans so that we can be together in the mission of inspiring communication.

PRO PR Globe Awards

On the occasion of marking the tenth anniversary of the PRO PR conference in 2012, a unique award
program called the PRO PR GLOBE Awards was established for individual experts who make a
significant contribution to the development of public relations.
This award was also recognized by four world communication associations: PRCA (Public Relations
and Communications Association), IPRA (International Public Relations Association), ICCO
(International Communications Consultancy Organization), CIPR (Chartered Institute of Public
Relations), which through their nominations provide support for awarding excellence.
Unlike other award programs, winners do not pay a registration fee, and commemorative statues are
made by students of academies and faculties of fine arts in the host country of the PRO PR
conference.
As part of the PRO PR GLOBE Awards, PRO PR Vision City, PRO PR Vision Manager, and the Infigo
Award are given for a special contribution to the development of the communications industry.

ENDORSED BY

MEDIA PARTNERS

SPONSORS

SELCE

Situated on the south of the Crikvenica Riviera, in the beautiful surroundings of a scenic bay in one of the most picturesque parts of the Adriatic. Selce offers its guests a wide range of facilities regardless of whether you are looking for a dynamic and exciting holiday or a relaxing and quiet family vacation. Selce was once a small fisherman and stonemason village. A few traces of Roman times are also present. The historical small town and modern tourism facilities live side by side, enriching and completing each other.

The clean and clear sea and a swimming season stretching from May to October, are additional reasons to come here. Public beaches, just a bit further along, blend into quiet bays with secluded beaches…

PRO PR HISTORY

Register to
our PRO PR conference

Now it’s time for your registration. Welcome!
Our vision is “Networking in motion” and the program motto of the 22nd PRO PR conference is: “Leadership in communication”. We provide a limited number of rooms in the official conference Hotel Katarina. As part of the conference, the PRO PR Globe Awards recognition is also given. We will be glad if you decide to be part of the International PRO PR conference.

Add your desired packages to the cart, fill in the desired quantity of your packages and in the next step fill out our online application form. Another way is to download, fill and send us our application form.

Prices do not include VAT.

FULL ADMISSION REGULAR

795€

Available from December 3rd, 2023

Full Conference attendance

Including all lectures according to the program

Certificate of attendance
Hotel Accommodation

Check-in from 12:30PM, March 14th 2024
Check-out until 12:00PM, March 17th, 2024
Three nights, full boards 3 breakfasts, 2 lunches, 2 dinners
Hot and cold beverages are not included

15th of March
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, discovering Serbia

Limited seats available!

FIRST TWO NIGHTS, FIRST TWO DAYS PROGRAM

670€

Conference attendance

Including lectures on the 14th and 15th of March of the conference according to the program

Certificate of attendance
Hotel Accommodation / Two nights

Check-in from 12:30PM, March 14th 2024
Check-out until 12:00PM, March 16th , 2024
2 breakfast, 2 lunches, 1 dinner
Hot and cold beverages are not included

15th of March
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

LAST TWO NIGHTS, TWO DAY PROGRAM

695€

Conference attendance

Including lectures on the 15th and 16th of March of the conference according to the program

Certificate of attendance
Hotel Accommodation / Two Nights

Check-in from 4:00PM, March 15th 2024
Check-out until 12:00PM, March 17th, 2024
2 breakfast, 2 lunch, 1 dinner
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: discovering Belgrade, Discovering Serbia

Limited seats available!

LAST TWO NIGHTS, ONE DAY PROGRAM

620€

Conference attendance

Including lectures on the 16th of March of the conference according to the program

Certificate of attendance

Hotel Accommodation / Two Nights

Check-in from 2:00 PM, March 15th, 2024
Check-out until 12:00PM, March 17th, 2024

Meals

2 breakfast, 1 lunch, 1 dinner
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

ONE NIGHT, ONE DAY PROGRAM

400€

Conference attendance

Including lectures on the 16th of March

Certificate of attendance
Hotel accommodation / One Night

Check-in from 2:00Pm, March 15th, 2024
Check-out until 12:00Pm, March 16th, 2024

Meals

1 breakfast
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

THREE DAYS PROGRAM INCLUDING PRO PR GLOBE AWARDS CEREMONY AND GALLA DINNER
WITHOUT ACCOMMODATION

500€

Full Conference attendance from 14th - 16th of March, 2024

Including all lectures according to the program

Certificate of attendance
Meals

3 lunches
Hot and cold beverages are not included

15th of march
PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

THREE DAYS PROGRAM from 14th - 16th of march, 2024 without accommodation

430€

Full Conference attendance from 14th - 16th of march, 2024
Certificate of attendance
Meals

3 lunches
Hot and cold beverages are not included

PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

TWO DAYS PROGRAM from 14th - 15th of march, 2024 without accommodation

300€

Full Conference attendance from 14th - 15th of March, 2024

Including lectures according to program

Certificate of attendance
Meals

2 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards Ceremony and Gala Dinner
Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

TWO DAYS PROGRAM
FROM 15TH - 16TH OF MARCH, 2024
WITHOUT ACCOMMODATION

330€

Full Conference Attendance
From 15th - 16th Of March, 2024

Including all lectures according to program

Certificate of Attendance

Meals

2 lunches
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony and Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

ONE DAY PROGRAM
14TH OF MARCH, 2024
WITHOUT ACCOMMODATION

185€

Conference Attendance / 1st Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

ONE DAY PROGRAM
15TH OF MARCH, 2024
WITHOUT ACCOMMODATION

220€

Conference Attendance / 2nd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

ONE DAY PROGRAM
16TH OF MARCH, 2024
WITHOUT ACCOMMODATION

185€

Conference Attendance / 3rd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

ONE DAY PROGRAM
16TH OF MARCH, 2024
WITHOUT ACCOMMODATION
WITH EXCURSION

220€

Conference Attendance / 3rd Day

Including all lectures according to program

Certifikate Of Attendance

Meal

1 lunch
Hot and cold beverages are not included

PRO PR GLOBE Awards
Ceremony And Gala
Dinner

Excursion: Discovering Belgrade, Discovering Serbia

Limited seats available!

PRO PR GLOBE Awards

March 15th , 2025 at 8PM
Attendance at PRO PR GLOBE Awards Ceremony

at Conference Hall, Hotel Mona Plaza, Belgrade, Serbia

Gala dinner

with music

TRANSFER PACKAGE

Belgrade airport - Hotel, one direction 30€

Payment Details:
Due of recipient of bill. The full amount must be paid before arriving at the conference. For the package “Full Admission Early Birds” all payments have to be by 15th of January, 2024. After this day, the application for the “Full Admission Early Birds” package will be considered invalid.

Application:
You can find the application form here, after filling it out, send it by email to: [email protected] .

The last registration for all packages that include accommodation in Hotel Mona Plaza is possible until February 29th. After this date, you must contact us at the number +385 01 5620 523, and for all other packages until March 12th, until 12 AM after that, you can call us. 

Important notice – Cancellation:
Please note that after the 5th of February, 2024 the refund is not possible.