Next year, the 23rd edition of the International PRO PR Conference will be held at the Hilton Hotel in Podgorica, from March 26 to 28. Numerous local, regional, and international speakers are expected to attend, including representatives of the leading mobile operator, One.
Recognizing the importance of education, particularly in the field of communication management, One has decided to support the PRO PR Conference. On this occasion, the Chairman of the Organizing Committee, Danijel Koletić, and the CEO of One, Branko Mitrović, signed a sponsorship agreement.
During the signing, I emphasized that investment in knowledge is the key to the survival of every organization, especially in this new era of rapid changes brought by artificial intelligence and expanding educational opportunities. For every company, communication skills should be an imperative, as they are embedded in all organizational processes. For One and for me personally, transparent communication represents the foundation of successful leadership and strong organizations.
The Chairman of the Organizing Committee stated:
The CEO, Mr. Mitrović, added:
“In a world where much is said but little is truly communicated, the real value lies in connecting people. Our industry and the PR profession share the same mission — building trust through honest and authentic communication. We do this through technology and networks, while they do it through messages and relationships, but the goal remains the same: people who genuinely understand and support one another.
That is why the partnership with the PRO PR Conference is a natural and important choice for us. This is a place where the responsibility of words, the transparency of communication, and the values behind every message are thoughtfully considered — exactly what we nurture every day at One.
I believe that only organizations that communicate openly and respectfully can build strong, long-term relationships — with customers, partners, and society. One is not just a network that connects devices. One is a brand that connects people and builds relationships that last.”
