Prior to founding Karian and Box, Ghassan headed up global employee communications and engagement at ICI, British Gas and Rolls-Royce plc – providing strategic advice to CEOs and business leaders, as well as leading a team of communications professionals. He started his career in political campaigns, working for the British Labour Party and for Labour Members of Parliament. This was followed by a period as Head of Media Relations for Saatchi & Saatchi’s PR agency.
He now leads a team of over 130 engagement, culture, and leadership research specialists and a team of internal communications / campaigns professionals. Since selling the business to Ipsos, he has remained CEO and now heads up Ipsos’s EX division. Ipsos is one of the world’s largest research businesses, specializing in consumer, customer, brand and public affairs research.
Ghassan provides C-suite leadership teams with strategic communications and insight advisory for a range of blue-chip multinational clients.
