22nd PRO PR Conference NEWS

Zvezdana Oluić

14. December 2022.

Zvezdana Oluić

Zvezdana Oluić

Head of PR & Marketing Department at Montenegrin Employers Federation

Zvezdana Oluić is a Head of PR & Marketing Department of Montenegrin Employers’ Federation (MEF), an umbrella employers’ organization in Montenegro, representative on national and international level. Her 13 years long professional experience in the MEF covers many aspects of the PR profession, especially regarding the team leadership and management, building and promotion of MEF’s influence, it’s image, reputation and prestige in the public.

Zvezdana has more than 20 year of professional experience in the area of PR and media, having worked as, inter alia, a PR agency’s CEO, an editor in chief of the radio “Elmag” and a journalist in several media. She is strongly involved in the process of women’s economic empowerment, being especially committed to promotion and support to women in entrepreneurship and management.

Zvezdana was a speaker, a facilitator and a panellist at numerous conferences and round tables in the country and abroad, she is the author (and editor) of many expert publications and articles published in Montenegrin and English language, along with having been engaged as a lecturer by The Human Resources Administration of Montenegro, Business Start-up Centre Bar, Montenegrin Media Institute and MEF, on topics such as: PR and media, marketing and branding, CSR, presentation skills, corporate communication….

Since 2008, along with the work in the MEF, Zvezdana has been engages as an Expert within numerous EU projects in Montenegro (Public Awareness, PR Manager/Media Relations, Communications and visibility, Awareness Raising associate) as a as well as an associate of international organisations in projects realised beyond borders of Montenegro.

Zvezdana was awarded with Recognition for the best communicator in the project of promotion and rewarding of the most responsible for entrepreneurship development in the South-East Europe “Creators for Centuries” (Dubrovnik, Croatia, 2015), and the „Oscar popularity“ for the best radio station in Montenegro (during her engagement of an Editor in Chief at radio “Elmag”, 2001).

Zvezdana Oluić holds bachelor degree in Economics and is currently working on her master thesis in the area of Public Relations at the Faculty of Political Sciences in Podgorica, University of Montenegro.

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