Event Schedule
9:00 am - 11:00 am
How to be "In motion"
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
9:00 am - 11:00 am
Daniel's life hacks
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Registration
Register on PRO PR!Official Opening of the Conference
Danijel Koletić
Chairman of the Organizing Committee, Croatia
Farzana Baduel
President Elect (2025) Chartered Institute of Public
and President CEO Curzon PR, United Kingdom
Welcome to Montenegro
Register on PRO PR!From Comms to the C Suite:
How AI Elevates PR into a Management Discipline
Farzana Baduel
President Elect (2025) Chartered Institute of Public
and President CEO Curzon PR, United Kingdom
One Moment, “Networking in Motion”,
Peter Elkan
Group Head of Corporate Affairs and Communication, Hungary (TBC)
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!Milica Marinović
Advisor to the President of Montenegro for Media Affairs, Montenegro
Register on PRO PR!Communicating globally in a fractured world
Samuel Heath
Director of Communications at Interpol, France
Register on PRO PR!Brand Story
– Electric Power Industry of Montenegro AD Nikšić, Montenegro
Tomaš Damjanović
Sector manager, Corporate Communication, EPCG
Register on PRO PR!Lunch Break
Register on PRO PR!PR TALK
Eleonora Albijanić
Public Relations Advisor to the President
of the Chamber of Commerce of Montenegro
Sanja Ćalasan
Executive Director at Trebjesa AD,
a Molson Coors Company
Uncensored Crisis Communication
Katja Fašink
CEO of Key7 Communications and Cyber Security, Slovenia
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!PANEL:
WHAT AGENCIES FIND CHALLENGING IN RELATIONSHIPS
WITH MEDIA AND CLIENTS, AND WHAT SHOULD CHANGE
INTRO BEFORE PANEL
The rules of our world have changed — but the expectations haven’t.
Michael Schröder
CEO & Founder ORCA Affairs GmbH Germany
Milena Kalezić
Executive Director at PRIME PR Centar, Montenegro
Ivan Klarić
Senior Communication Consultant,
Communication Laboratory, Croatia
Ljiljana Burzan Nikolić
CEO, BI Communication, Montenegro
Aida Salkić
Founder & CEO at BEYOND Consulting, Bosnia and Herzegovina
Nada Purešević
Marketing Manager, CEE Region, Account Director
at Grayling, Serbia
Ivana Bobičić
Managing Director, Represent Communications, Montenegro
Registration
Register on PRO PR!Opening of the 23rd PRO PR International Conference – Welcome to PRO PR
Danijel Koletić
Chairman of the Organizing Committee, Croatia
Register on PRO PR!Welcome to Podgorica
Register on PRO PR!Silvia Arto
Vice-President of the Global Alliance and Chair of the Global Alliance European Regional Council
and Global Director of Communications and Technology and Operational Efficiency at BNP Paribas, France
Tarik Meziani
Head of Unit Media Operations at Council of the European Union, Brussel
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!Government of Montenegro, Public Relations Service, TBC
Register on PRO PR!Irena Merkaš
Head of Communications at Microsoft Adriatic & Balkans, Ukraine
and the Commonwealth of Independent States, Croatia
The CEO challenge: getting your message across
in an ever changing, divided and turbulent world
Ghassan Karian
Chairman of Ipsos Karian and Box, United Kingdom
Register on PRO PR!PR TALK
Miodrag Strugar
Chief Executive Officer at Strugar & Albijanić, Montenegro
Nina Drakić
President Chamber of Economy of Montenegro
Register on PRO PR!Announcement of Cooperation and Contract Signing
Sukhjit Grewal
Director of Commercial Operations & Membership, NOVA titul, United Kingdom
Register on PRO PR!Lunch Break
Register on PRO PR!Brand Story – Vezuv
Lena Bošković
Director of Corporate Communications, Montenegro
Register on PRO PR!Tina Cipot
President of the Public Relations Society of Slovenia, Communications Expert and
Head of Corporate Operations at 2B Communication Group, Slovenia
Transparent Recruitment of Police Officers
– Restoring Professionalism to the Police.
Admir Katica
Minister of Internal Affairs of the Sarajevo Canton, Bosnia & Herzegovina
Register on PRO PR!Conclusion of Day Two
Register on PRO PR!
PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS
20:00 – 00:00 The PRO PR Globe People Achievement Awards Ceremony
and Gala Dinner
Emotions as a strategy: stories that stay.
Fahreta Dedović
Digital Media Manager at Orbico, Bosnia & Herzegovina
Register on PRO PR!What Lies Behind the Number 150?
Jelena Gavrilović Šarenac
Head of Corporate Communication Adria Region at Henkel, Serbia
Register on PRO PR!Coffe Break
Register on PRO PR!PR TALK - TBA
Register on PRO PR!PANEL:
MEDIA CONTENT AND PUBLIC RELATIONS
– IS THERE PAID AND UNPAID INFORMATION?
Marijana Bojanić
Chief Executive Officer at Vijesti, Montenegro (TBC)
Simona Kruhar Gaberšček
Editor-in-Chief, Marketing Magazin, Slovenia
Ilija Musa
Deputy General Manager, Federal News Agency FENA, Bosnia and Herzegovina
Katarina Dimitrijević Hrnjkaš
News Editor, RTL Hrvatska, Croatia
Marko Andrejić
Editor-in-Chief, Biznis.rs, Serbia (TBC)
Closing of the Conference
Register on PRO PR!LUNCH
Register on PRO PR!PROGRAM PLUS EXCURSION
Register on PRO PR!TBA – To Be Announced
Day 1 - THURSDAY, April 3rd
Ivona Matošić Gašparović
Deputy Mayor acting as Mayor of City Crikvenica, Croatia
13:40-14:00
Prefect of Primorje-Gorski Kotar Country
Zlatko Komadina
Prefect of Primorje-Gorski Kotar County
14:00-14:20
Welcome to Riviera Crikvenica
Marijana Biondić
Director of Crikvenica Tourism Board, Croatia
14:20-14:40
Leadership in Communication
Charles Skinner
Member of the organizing committee, United Kingdom
14:40-14:45
Tips for Engagement Story
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
14:45-15:15
AI & I Without A: Quest for Accuracy and Credibillity
Tihana Ela Kružić
Head of Media Analysis Department at Press Clipping, Croatia
15:45-16:15
PRO PR TALK
Gordana Kovačević, President at Ericsson Nikola Tesla, Croatia
and
Ranko Petrušić, Founder and Owner of the digital marketing agency InfoARS, Bosnia and Herzegovina
Gordana Kovačević
16:45-17:15
How We Created History
Dražen Novak
Director of Marketing at Večernji list, Croatia
17:15-17:45
PRO PR TALK
and Nataša Trslić Štambak, Managing Director – CEE Region at Grayling, Croatia
Gergely AbrahamCorporate Relations Director Eastern Europe at Diageo, Hungary
18:15-18:35
Executive Advocacy, Activism and Influence in the Digital Overload: Trends and Strategies
Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya
18:35-18:55
Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina
Day 2 - FRIDAY, April 4th
09:30-10:00
CIPR: The Global Professional Body for PR Practitioners & Becoming Chartered
Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom
10:00-10:30
AI is advancing as a PR tool faster than younger practicioners can sort historical truth from fiction. A dangerous confluence
Jim Mcqueeny
Analyst at Sacred Heart University
10:30-11:00
Communicating in an Age of Misinformation
Ghassan Karian
CEO at Ipsos Karian and Box, United Kingdom
11:30-12:00
The True Kid You Are
Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom
12:00-12:30
Communication Excellence for Record-Breaking Success
Ivana Vukić
Communications and Corporate Affairs Manager at PepsiCo Western Balkans, Serbia
12:30-12:35
Engagement
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
14:00-15:00
Leadership in Communication
PRO PR TALK
Christoph Shoefboeck
CEO at Erste Bank, Croatia
– Talks with –
Charles Skinner
Member of the Organising Committee, United Kingdom
Head of Corporate Communications Office at Erste&Steiermärkische Bank d.d.
15:15-16:00
PRO PR TALK
Jože Mermal
Chairman of the Board of Directors BTC d.d.
talks with
Silvija Londero Šimleša
Director and Editor-in- Chief at Media Servis, Croatia
19:30-00:00
PRO PR Globe People Achievement Awards
19:30-20:30 PRO PR Globe People Achievement Awards Ceremony & Gala Dinner program
20:30-00:00 Gala Dinner program
Day 3 - SATURDAY, April 5th
09:20-09:50
WorldPR Report Latest Findings
Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary
09:50-10:50
Leadership in Communication
Tina Raičević
Communications Manager at One, Montenegro
PRO PR TALK
and
Ljiljana Burzan-Nikolić, Executive Director at BI Communication, Montenegro
Branko MitrovićExecutive Director of the One company, Montenegro
11:20-12:45
ROUNDTABLE PANEL: Where Public Relations Experts Make the Most Mistakes; Ethics, Literacy, Methodology or Something Else Entirely
MODERATOR:
Nađa Lutvikadić-Fočo, Head of Promotion Communication at BH Telecom, Bosnia and Herzegovina
PANELISTS:
Silvija Londero Šimleša, Director and Editor-in-Chief at Media servis, Croatia
Dario Markas, Deputy editor in chief st Vecernji list, Croatia
Katarina Dimitrijević Hrnjkaš, Journalist and Editor at RTL, Croatia
(TBA)
Vedrana Maglajlija, Journalist at Al Jazeera Balkans, Bosnia and Herzegovina
Nađa Lutvikadić-FočoHead of Promotion Communications at BH Telecom, Bosnia and Herzegovina
12:45-12:50
Engagement
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
16:00
Field Trip Organised by the City Crikvenica and the Crikvenica Tourist Board
PRO PR PROGRAM +
Day 4 - SUNDAY, April 6th
