1ST DAY THURSDAY, MARCH 26TH
08:30 – 09:30

Registration

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09:30 – 09:40

Ceremonial Opening

Richard Linning

President of the World Innovation and Change Management Institute / WICMI, United Kingdom

Filippo Nani

President of Federazione Relazioni Pubbliche Italiana (FERPI), Italy

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09:40 – 11:00

Roundtable: “Green communication green responsibility”

Moderator

Dan Gerrella

CIPR – The Chartered Institute of Public Relations / CIPR Elected President 2027, United Kingdom

Participants

Justin Green

President of Global Alliance, Ireland

Alexander Dourchev

International Communications Consultancy Organisation / ICCO Global President, Greece

Sergio Vazzoler

Co-Founder of Amapola Società Benefit., Italy

Massimo Castellano

Chairman – General Manager at Blue Planet Economy, Italy

The panel participants from other international associations will be announced.

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11:00 – 11:30

Coffee break

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11:30 – 11:50

Responsible Sustainability

Luca Guglielmi

Media Relation & Communication Manager press Axpo Italy

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11:50 – 12:10

Tatiana Kirova

Global Senior Consultant at UNESCO, Bulgaria

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12:10 – 12:30

Carlos Chaguaceda Alvarez

Director of Communications at Prado Museum, Spain

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12:30 – 12:50

Esra Bideci

Archeologists at the Ephesus UNESCO World Heritage Center, Türkiye

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12:50 – 13:10

Establishing a Sustainable Heritage Tourism in Zagreb County

Ivana Alilovic

Director of Zagreb County Tourist Board, Croatia

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13:10 – 14:10

Lunch time

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14:10 – 14:30

Stephen Valentine

Global Architect and Designer, ideator of the “Timeship” Project, United States of America

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14:30 – 14:50

Sustainable Heritage

TBA

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14:50 – 15:10

How AI is Transforming Us and Communications

Rita Di Antonio

Communications Manager @ Microsoft, Italy

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15:10 – 15:30
15:30 – 16:30

Roundtable: “Media Responsibility in Sustainable Green Communication”

Moderator

Carlo Castorina

Founder & Director at Mediatrends, Italy

Participants

TBA

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16:30 – 16:50

Riccardo Gabriele

Sustainable Winery Founder of PR Comunicare il Vino, Italy

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16:50 – 17:00

Conclusion of the First Day

Francesco Rotolo

Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy

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17:00 – 19:00

Gathering and Networking

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2ND DAY FRIDAY, MARCH 27TH
09:00 – 09:30

Registration

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09:30 – 09:40

2nd Day Opening / Introduction

Danijel Koletić

President of the Organizing Committee, Secretary General of WICMI, Croatia

Biagio Oppi

External Communications Director at FERPI, Italy

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09:40 – 10:00

Anthony Pickles

Director of Communications at The British Museum, United Kingdom

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10:00 – 10:20

Museum Lecture

TBA

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10:20 – 10:50

PR Talk: Debunking Climate Change: The “Eclipse Papers”

Francesco Rotolo talks with

Francesco Rotolo

Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy

Prof. Alberto Pirni

Associate Professor, Director of the “Eclipse” Initiative at Scuola Superiore Sant’Anna, Italy

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10:50 – 11:10

Coffee break

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11:10 – 11:30

How the UN’s Sustainable Development Goals can help companies grow their businesses..

James McQueeny (TBA)

Adjunct political media professor, Fellow, Sacred Heart U, USA

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11:30 – 11:50

Protecting Reputation in the Age of Greenwashing.

Lorenzo Brufani

Competence Founder & CEO

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11:50 – 12:10

Alex Moscetta

External Relations at “Comunità S. Egidio” / Communication and Public Relations Specialist, Italy

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12:10 – 12:30

Chiara Valentini, Ph.D.

Professor and Head of Corporate Communication, Jyväskylä University School of Business & Economics (JSBE); Adjunct professor of Strategic Communication, IULM University, Milan, Italy

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12:30 – 13:00

Ceremonial Signing of the “Roman Declaration of Green Communication Responsibility”

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13:00 – 13:10

Conclusion of the Second Day

Francesco Rotolo

Executive Director for Institutional and Business Relations at WICMI, Founder and Head of Strategy at Storyfly, Italy

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3RD DAY SATURDAY, MARCH 28TH
09:30 – 09:40

Welcome to PRO PR

Danijel Koletić

Chairman of the Organizing Committee, Croatia

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09:40 – 10:00

Emotions as a strategy: stories that stay.

Fahreta Dedović

Digital Media Manager at Orbico, Bosnia & Herzegovina

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10:00 – 10:20
10:20 – 10:40

Coffee break

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10:40 – 11:20

PR TALK – TBA

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11:25 – 12:55

PANEL:

MEDIA CONTENT AND PUBLIC RELATIONS
– IS THERE PAID AND UNPAID INFORMATION?

Kağan Konçak

Founder of Roke Communications Consultancy, Türkiye

Marijana Bojanić

Chief Executive Officer at Vijesti, Montenegro (TBC)

Simona Kruhar Gaberšček

Editor-in-Chief, Marketing Magazin, Slovenia

Ilija Musa

Deputy General Manager, Federal News Agency FENA, Bosnia and Herzegovina

Katarina Dimitrijević Hrnjkaš

News Editor, RTL Hrvatska, Croatia

Marko Andrejić

Editor-in-Chief, Biznis.rs, Serbia (TBC)

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12:55

Closing of the Conference

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13:00
15:00

Program plus excursion

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TBC – To Be Confirmed
TBA – To Be Announced

Day 1 - THURSDAY, April 3rd


12:00

Check-in Hotel Katarina


Program
Program
12:00-13:00

Lunch


13:00-13:30

Registration – Congress hall


Program
Danijel Koletić
13:30-13:40

Opening Ceremony

Danijel Koletić

Ivona Matošić Gašparović
Deputy Mayor acting as Mayor of City Crikvenica, Croatia

Ivona Matošić Gašparović
Zlatko Komadina
13:40-14:00

Prefect of Primorje-Gorski Kotar Country

Zlatko Komadina
Prefect of Primorje-Gorski Kotar County

14:00-14:20

Welcome to Riviera Crikvenica

Marijana Biondić
Director of Crikvenica Tourism Board, Croatia

Marijana Biondić
Charles Skinner
14:20-14:40

Leadership in Communication

Charles Skinner
Member of the organizing committee, United Kingdom

14:40-14:45

Tips for Engagement Story

Mary Beth West
Public Relations Strategist at Fletcher Marketing PR

Mary Beth West
Tihana Ela Kružić
14:45-15:15

AI & I Without A: Quest for Accuracy and Credibillity

Tihana Ela Kružić
Head of Media Analysis Department at Press Clipping, Croatia

15:15-15:45

Networking in motion


Program
Gordana Kovačević
15:45-16:15

PRO PR TALK

Gordana Kovačević, President at Ericsson Nikola Tesla, Croatia

and

Ranko Petrušić, Founder and Owner of the digital marketing agency InfoARS, Bosnia and Herzegovina

Gordana Kovačević

16:15-16:45

The magical world of diamonds

Marijan Dundek
Diamond Consultant

Marijan Dundek
Dražen Novak
16:45-17:15

How We Created History

Dražen Novak
Director of Marketing at Večernji list, Croatia

17:15-17:45

PRO PR TALK

and Nataša Trslić Štambak, Managing Director – CEE Region at Grayling, Croatia

Gergely Abraham
Corporate Relations Director Eastern Europe at Diageo, Hungary

Gergely Abraham
Program
17:45-18:15

Networking in motion


18:15-18:35

Executive Advocacy, Activism and Influence in the Digital Overload: Trends and Strategies

Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya

Gilbert Manirakiza
Rade Zucić
18:35-18:55

Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina

19:00-21:00

Dinner


Program

Day 2 - FRIDAY, April 4th


09:00-09:30

Registration - Congress hall


Program
Sukhjit Grewal
09:30-10:00

CIPR: The Global Professional Body for PR Practitioners & Becoming Chartered

Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom

10:00-10:30

AI is advancing as a PR tool faster than younger practicioners can sort historical truth from fiction. A dangerous confluence

Jim Mcqueeny
Analyst at Sacred Heart University

Jim Mcqueeny
Ghassan Karian
10:30-11:00

Communicating in an Age of Misinformation

Ghassan Karian
CEO at Ipsos Karian and Box, United Kingdom

11:00-11:30

Networking in motion


Program
Catherine Mahoney
11:30-12:00

The True Kid You Are

Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom

12:00-12:30

Communication Excellence for Record-Breaking Success

Ivana Vukić
Communications and Corporate Affairs Manager at PepsiCo Western Balkans, Serbia

Ivana Vukić
Mary Beth West
12:30-12:35

Engagement

Mary Beth West
Public Relations Strategist at Fletcher Marketing PR

12:35-14:00

Lunch


Program
Dario Gabrić
14:00-15:00

Leadership in Communication

PRO PR TALK

Christoph Shoefboeck
CEO at Erste Bank, Croatia

– Talks with –
Charles Skinner
Member of the Organising Committee, United Kingdom

Dario Gabrić
Head of Corporate Communications Office at Erste&Steiermärkische Bank d.d.

15:00-15:15

Networking in motion


Program
Jože Mermal
15:15-16:00

PRO PR TALK

Jože Mermal
Chairman of the Board of Directors BTC d.d.
talks with
Silvija Londero Šimleša
Director and Editor-in- Chief at Media Servis, Croatia

Jože Mermal

Silvija Londero Šimleša
Director and Editor-in-Chief at Media Servis, Croatia

Silvija Londero Šimleša
Program
19:30-00:00

PRO PR Globe People Achievement Awards

19:30-20:30 PRO PR Globe People Achievement Awards Ceremony & Gala Dinner program
20:30-00:00 Gala Dinner program

 


Day 3 - SATURDAY, April 5th


08:50-09:20

Registration - Congress hall


Program
Andras Sztaniszlav
09:20-09:50

WorldPR Report Latest Findings

Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary

09:50-10:50

Leadership in Communication

Tina Raičević
Communications Manager at One, Montenegro

Tina Raičević
Branko Mitrović

PRO PR TALK

and

Ljiljana Burzan-Nikolić, Executive Director at BI Communication, Montenegro

Branko Mitrović
Executive Director of the One company, Montenegro

10:50-11:20

Networking in motion


Program
Nađa Lutvikadić-Fočo
11:20-12:45

ROUNDTABLE PANEL: Where Public Relations Experts Make the Most Mistakes; Ethics, Literacy, Methodology or Something Else Entirely

MODERATOR:

Nađa Lutvikadić-Fočo, Head of Promotion Communication at BH Telecom, Bosnia and Herzegovina

 

PANELISTS:

Silvija Londero Šimleša, Director and Editor-in-Chief at Media servis, Croatia

Dario Markas, Deputy editor in chief st Vecernji list, Croatia

Katarina Dimitrijević Hrnjkaš, Journalist and Editor at RTL, Croatia

(TBA)

Vedrana Maglajlija, Journalist at Al Jazeera Balkans, Bosnia and Herzegovina

Nađa Lutvikadić-Fočo
Head of Promotion Communications at BH Telecom, Bosnia and Herzegovina

12:45-12:50

Engagement

Mary Beth West
Public Relations Strategist at Fletcher Marketing PR

Mary Beth West
Danijel Koletić
12:50-13:00

Closing words

Danijel Koletić

Program
16:00

Field Trip Organised by the City Crikvenica and the Crikvenica Tourist Board

PRO PR PROGRAM +


21:00

DJ PARTY HOSTED BY HOTEL KATARINA


Program

Day 4 - SUNDAY, April 6th


07:00-10:00

Breakfast


Program
Program
11:00

Check-out


Register now!