Event Schedule
Registration
Register on PRO PR!Official Opening of the Conference
Danijel Koletić
Chairman of the Organizing Committee, Croatia
Farzana Baduel
Chartered Institute of Public Relations; President & CEO, Curzon PR, United Kingdom
Register on PRO PR!Welcome to Montenegro
Dragan Grnović
Director Tourism Organisation of Podgorica, Montenegro
Register on PRO PR!From Comms to the C Suite:
How AI Elevates PR into a Management Discipline
Farzana Baduel
Chartered Institute of Public Relations; President & CEO, Curzon PR, United Kingdom
Register on PRO PR!PR TALK
Elonora Albijanić
Public Relations Advisor to the President of the Chamber of Economy of Montenegro
Sanja Ćalasan
Executive Director at Trebjesa AD, at Molson Coors Company, Montenegro
Register on PRO PR!One Moment, “Networking in Motion”
Péter Elkán
Group Head of Corporate Affairs and Communication at 4iG Nyrt, Hungary
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!Behind the scenes: The unseen life of Presidential Communications
Milica Marinović
Advisor to the President of Montenegro for Media Affairs, Montenegro
Register on PRO PR!Communicating globally in a fractured world
Samuel Heath
Director of Communications at Interpol, France
Register on PRO PR!Lunch Break
Register on PRO PR!Brand Story
– Electric Power Industry of Montenegro AD Nikšić, Montenegro
Tomaš Damjanović
Damjanović Sector manager and Corporate Communication at EPCG, Montenegro
Register on PRO PR!Uncensored Crisis Communication
Katja Fašink
CEO of Key7 Communications and Cyber Security, Slovenia
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!PANEL:
WHAT AGENCIES FIND CHALLENGING IN RELATIONSHIPS
WITH MEDIA AND CLIENTS, AND WHAT SHOULD CHANGE
INTRO BEFORE PANEL
The rules of our world have changed — but the expectations haven’t.
Michael Schröder
Managing Director & Founder, Orco Affairs / SEC Newgate
Milena Kalezić
Executive Director at PRIME PR Centar, Montenegro
Ivan Klarić
Senior Communication Consultant, Communication Laboratory, Croatia
Ljiljana Burzan Nikolić
CEO, BI Communication, Montenegro
Aida Salkić
Founder & CEO at BEYOND Consulting, Bosnia and Herzegovina
Nada Purešević
Marketing Manager, CEE Region, Account Director at Grayling, Serbia
Ivana Bobičić
Managing Director, Represent Communications, Montenegro
Registration
Register on PRO PR!Opening of the 23rd PRO PR International Conference – Welcome to PRO PR
Danijel Koletić
Chairman of the Organizing Committee, Croatia
Register on PRO PR!Silvia Arto
Vice-President of the Global Alliance and Chair of the Global Alliance European Regional Council and Global Director of Communications and Technology and Operational Efficiency at BNP Paribas, France
Register on PRO PR!“Branding destination”
Ana Salopek
Director of Product Development Division at Zagreb Tourist Board, Croatia
Register on PRO PR!Tarik Meziani
Head of Unit Media Operations at Council of the European Union, Brussel
Register on PRO PR!NETWORKING IN MOTION – Coffee Break
Register on PRO PR!Jovana Bojović
Advisor to the Prime Minister and Head of the Public Relations Service of the Government of Montenegro
Register on PRO PR!Irena Merkaš
Head of Communications at Microsoft Adriatic & Balkans, Ukraine and the Commonwealth of Independent States, Croatia
Register on PRO PR!The CEO challenge: getting your message across
in an ever changing, divided and turbulent world
Ghassan Karian
Chairman of Ipsos Karian and Box, United Kingdom
Register on PRO PR!PR TALK
Miodrag Strugar
Chief Executive Officer at Strugar & Albijanić, Montenegro
Nina Drakić
President Chamber of Economy of Montenegro
Register on PRO PR!Announcement of Cooperation and Contract Signing
Sukhjit Grewal
Director of Commercial Operations & Membership at Chartered Institute of Public Relations (CIPR), United Kingdom
Register on PRO PR!Lunch Break
Register on PRO PR!Brand Story – Vezuv
Lena Bošković
Director of Corporate Communications at Vezuv, Montenegro
Register on PRO PR!Tina Cipot
President of the Public Relations Society of Slovenia, Communications Expert and Head of Corporate Operations at o28 Communication Group, Slovenia
Register on PRO PR!Transparent Recruitment of Police Officers
– Restoring Professionalism to the Police.
Admir Katica
Minister of Internal Affairs of the Sarajevo Canton, Bosnia & Herzegovina
Register on PRO PR!Conclusion of Day Two
PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS
20:30 – 00:00 The PRO PR Globe People Achievement Awards Ceremony and Gala Dinner
Belgrade Philharmonic: From Baby Concerts to Tinder
Jelena Milašinović
Head of Communications at the Belgrade Philharmonic Orchestra, Serbia
Register on PRO PR!Emotions as a strategy: stories that stay
Fahreta Đedović
Digital Media Manager at Orbico, Bosnia & Herzegovina
Register on PRO PR!Crisis Management & Fake News: How to Protect Brand Reputation
Lorenzo Brufani
Founder & CEO at Competence Communication, Italy
Register on PRO PR!Coffee Break
Register on PRO PR!PANEL:
MEDIA CONTENT AND PUBLIC RELATIONS
– IS THERE PAID AND UNPAID INFORMATION?
Marijana Bojanić
Chief Executive Officer at Vijesti, Montenegro (TBC)
Simona Kruhar Gaberšček
Editor-in-Chief at Marketing Magazin, Slovenia
Ilija Musa
Deputy General Manager at Federal News Agency FENA, Bosnia and Herzegovina
Katarina Dimitrijević Hrnjkaš
News Editor at RTL Hrvatska, Croatia
Marko Andrejić
Editor-in-Chief at Biznis.rs, Serbia (TBC)
Closing of the Conference
Register on PRO PR!Lunch
Register on PRO PR!PROGRAM PLUS EXCURSION
Register on PRO PR!TBA – To Be Announced
Day 1 - THURSDAY, April 3rd
Ivona Matošić Gašparović
Deputy Mayor acting as Mayor of City Crikvenica, Croatia
13:40-14:00
Prefect of Primorje-Gorski Kotar Country
Zlatko Komadina
Prefect of Primorje-Gorski Kotar County
14:00-14:20
Welcome to Riviera Crikvenica
Marijana Biondić
Director of Crikvenica Tourism Board, Croatia
14:20-14:40
Leadership in Communication
Charles Skinner
Member of the organizing committee, United Kingdom
14:40-14:45
Tips for Engagement Story
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
14:45-15:15
AI & I Without A: Quest for Accuracy and Credibillity
Tihana Ela Kružić
Head of Media Analysis Department at Press Clipping, Croatia
15:45-16:15
PRO PR TALK
Gordana Kovačević, President at Ericsson Nikola Tesla, Croatia
and
Ranko Petrušić, Founder and Owner of the digital marketing agency InfoARS, Bosnia and Herzegovina
Gordana Kovačević
16:45-17:15
How We Created History
Dražen Novak
Director of Marketing at Večernji list, Croatia
17:15-17:45
PRO PR TALK
and Nataša Trslić Štambak, Managing Director – CEE Region at Grayling, Croatia
Gergely AbrahamCorporate Relations Director Eastern Europe at Diageo, Hungary
18:15-18:35
Executive Advocacy, Activism and Influence in the Digital Overload: Trends and Strategies
Gilbert Manirakiza
President and CEO of The Newmark Group, Kenya
18:35-18:55
Rade Zucić
Professional associate for public relations and Web at BHANSA, Bosnia and Herzegovina
Day 2 - FRIDAY, April 4th
09:30-10:00
CIPR: The Global Professional Body for PR Practitioners & Becoming Chartered
Sukhjit Grewal
Director of Commercial Operations and Membership at the CIPR (Chartered Institute of Public Relations), United Kingdom
10:00-10:30
AI is advancing as a PR tool faster than younger practicioners can sort historical truth from fiction. A dangerous confluence
Jim Mcqueeny
Analyst at Sacred Heart University
10:30-11:00
Communicating in an Age of Misinformation
Ghassan Karian
CEO at Ipsos Karian and Box, United Kingdom
11:30-12:00
The True Kid You Are
Catherine Mahoney
Director of Communications and Engagement, City Bridge Foundation, United Kingdom
12:00-12:30
Communication Excellence for Record-Breaking Success
Ivana Vukić
Communications and Corporate Affairs Manager at PepsiCo Western Balkans, Serbia
12:30-12:35
Engagement
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
14:00-15:00
Leadership in Communication
PRO PR TALK
Christoph Shoefboeck
CEO at Erste Bank, Croatia
– Talks with –
Charles Skinner
Member of the Organising Committee, United Kingdom
Head of Corporate Communications Office at Erste&Steiermärkische Bank d.d.
15:15-16:00
PRO PR TALK
Jože Mermal
Chairman of the Board of Directors BTC d.d.
talks with
Silvija Londero Šimleša
Director and Editor-in- Chief at Media Servis, Croatia
19:30-00:00
PRO PR Globe People Achievement Awards
19:30-20:30 PRO PR Globe People Achievement Awards Ceremony & Gala Dinner program
20:30-00:00 Gala Dinner program
Day 3 - SATURDAY, April 5th
09:20-09:50
WorldPR Report Latest Findings
Andras Sztaniszlav
Strategic communication consultant, CEO at ICCO, President at HuPRA, Hungary
09:50-10:50
Leadership in Communication
Tina Raičević
Communications Manager at One, Montenegro
PRO PR TALK
and
Ljiljana Burzan-Nikolić, Executive Director at BI Communication, Montenegro
Branko MitrovićExecutive Director of the One company, Montenegro
11:20-12:45
ROUNDTABLE PANEL: Where Public Relations Experts Make the Most Mistakes; Ethics, Literacy, Methodology or Something Else Entirely
MODERATOR:
Nađa Lutvikadić-Fočo, Head of Promotion Communication at BH Telecom, Bosnia and Herzegovina
PANELISTS:
Silvija Londero Šimleša, Director and Editor-in-Chief at Media servis, Croatia
Dario Markas, Deputy editor in chief st Vecernji list, Croatia
Katarina Dimitrijević Hrnjkaš, Journalist and Editor at RTL, Croatia
(TBA)
Vedrana Maglajlija, Journalist at Al Jazeera Balkans, Bosnia and Herzegovina
Nađa Lutvikadić-FočoHead of Promotion Communications at BH Telecom, Bosnia and Herzegovina
12:45-12:50
Engagement
Mary Beth West
Public Relations Strategist at Fletcher Marketing PR
16:00
Field Trip Organised by the City Crikvenica and the Crikvenica Tourist Board
PRO PR PROGRAM +
Day 4 - SUNDAY, April 6th
