Event Schedule

Registration

Official Opening of the Conference

Danijel Koletić

Founder and Chairman of the Organizing Committee, Croatia

Prof. Justin Green

Global Alliance for Public Relations and Communications Management, Ireland

PR TALK

Natalja Bordan

Communications & Corporate Affairs Manager at Trebjesa Nikšić, a member of Molson Coors Beverage Company, Montenegro

Prof. Justin Green

Global Alliance for Public Relations and Communications Management, Ireland

Communicating globally in a fractured world

Samuel Heath

Director of Communications at Interpol, France

One Moment, “Networking in Motion”

Péter Elkán

Group Head of Corporate Affairs and Communication at 4iG Nyrt, Hungary

COFFEE BREAK / NETWORKING IN MOTION

PR TALK

Elonora Albijanić

Public Relations Advisor to the President of the Chamber of Economy of Montenegro

Sanja Ćalasan

Executive Director at Trebjesa AD at Molson Coors Company, Montenegro

The Turkish Communication Landscape:
How Media Evolution is Redefining PR

Kağan Konçak

Founder of Roke Communications Consultancy, Türkiye

Brand Story – Voli Trade

Olivera Lakonić

Director of Marketing at Voli, Montenegro

Behind the scenes: The unseen life of Presidential Communications

Milica Marinović

Advisor to the President of Montenegro for Media Affairs, Montenegro

Lunch Break

Brand Story
– Electric Power Industry of Montenegro AD Nikšić, Montenegro

Tomaš Damjanović

Sector manager and Corporate Communication at EPCG, Montenegro

Uncensored Crisis Communication

Katja Fašink

CEO of Key7 Communications and Cyber Security, Slovenia

PR TALK

Nemanja Boljević

Communications and Public Affairs Manager at Montenegro Foreign Investors’ Council (MFIC), Montenegro

Martin Leberle

CEO at NLB Bank AD Podgorica, Montenegro

COFFEE BREAK / NETWORKING IN MOTION

Conclusion of Day One

Danijel Koletić

Chairman of the Organizing Committee, Croatia

Explore Podgorica on Your Own

Registration

Welcome to PRO PR

Danijel Koletić

Founder and Chairman of the Organizing Committee, Croatia

From Tools to Trust:
Communications Leadership in an AI-Driven World

Advita Patel

Founder of CommsRebel and former president of The Chartered Institute of Public Relations (CIPR) 2025, United Kingdom

Branding destination

Ana Salopek

Director of Product Development Division at Zagreb Tourist Board, Croatia

AI’s Impact on Public Communication - The Paradox of Precision:
AI as Both Scalpel and Sledgehammer in the Information Space

Tarik Meziani

Head of Unit Media Operations at Council of the European Union, Brussel

PR TALK

Zvezdana Oluić

CEO at IM Consulting, Montenegro

Svetlana Vuksanović

Executive Director at Philip Morris, Montenegro

COFFEE BREAK / NETWORKING IN MOTION

Jovana Bojović

Advisor to the Prime Minister and Head of the Public Relations Service of the Government of Montenegro, Montenegro

Becoming Frontier: Co-Piloting the Next Chapter of Comms

Irena Merkaš

Head of Communications at Microsoft Adriatic & Balkans, Ukraine and the Commonwealth of Independent States, Croatia

The CEO challenge: getting your message across
in an ever changing, divided and turbulent world

Ghassan Karian

Chairman of Ipsos Karian and Box, United Kingdom

PR TALK

Miodrag Strugar

Chief Executive Officer at S&A communications, Montenegro

Nina Drakić

President Chamber of Economy of Montenegro

Announcement of Cooperation and Contract Signing

Sukhjit Grewal

Director of Professional Development & Membership at The Chartered Institute of Public Relations (CIPR), United Kingdom

LUNCH / NETWORKING IN MOTION

Brand Story – Vezuv

Lena Bošković

Director of Corporate Communications at Vezuv, Montenegro

Crisis Management & Fake News: How to Protect Brand Reputation

Lorenzo Brufani

Founder & CEO at Competence Communication, Italy

Transparent Recruitment of Police Officers
– Restoring Professionalism to the Police.

Admir Katica

Minister of Internal Affairs of the Sarajevo Canton, Bosnia & Herzegovina

When all banks sound the same:
The fight for relevance in a tuned-out category

Jelena Vujović

Head Of Strategic Marketing and Communications at NLB Bank AD Podgorica, Montenegro, Montenegro

Matej Lončarić

Chief Digital Officer at Central European Media Enterprises (CME) Adria, Croatia

Slovenian Campaign Against Disinformation

Petra Bezjak Cirman

Director of the Government Communication Office Slovenia, Slovenia

Conclusion of Day Two

Danijel Koletić

Chairman of the Organizing Committee, Croatia

PRO PR GLOBE PEOPLE ACHIEVEMENT AWARDS

20:30 – 00:00   The PRO PR Globe People Achievement Awards Ceremony and Gala Dinner

Registration

Welcome to PRO PR

Danijel Koletić

Founder and Chairman of the Organizing Committee, Croatia

Identity of Public Relations

Charles Skinner

Consultant specialising in behavioural change campaigning at Charles Skinner & Allies, United Kingdom

Belgrade Philharmonic: From Baby Concerts to Tinder

Jelena Milašinović

Head of Communications at the Belgrade Philharmonic Orchestra, Serbia

The Pursuit of Reputation

Amith Prabhu

Founder of The Promise Foundation, India

Emotions as a strategy: stories that stay

Fahreta Đedović

Digital Media Manager at Orbico, Bosnia & Herzegovina

Brand Story – Coca Cola HBC

Serbia

COFFEE BREAK / NETWORKING IN MOTION

Closing of the Conference

LUNCH / NETWORKING IN MOTION

PROGRAM PLUS EXCURSION

Visit to the Historic City of Cetinje
hosted by Podgorica Tourist Board/ Cetinje

NOTES

• Registrations are accepted
online at: www.pro-pr.com or via e-mail at: info@aprioriworld.com
After registering, you will receive a proforma invoice/offer.
Once the payment is received, the official invoice will be issued
in accordance with the new EU regulations.
Please note that payments are non-refundable

• Check-out time at the official conference hotel, Hilton Podgorica,
is until 10:30 AM. Luggage can be stored at the reception.

• Guests who wish to stay at the official hotel
can use this link to access special offer prices: Special offer

• Additionally, a recommended hotel is Kings Park Hotel

• During registration, please indicate whether you will join
the PROGRAM PLUS EXCURSION to the historic city of Cetinje

• Excursion details:
Departure in front of the Hilton Hotel is at 14:45 PM please arrive on time
Return is scheduled for 18:30 PM, with arrival in Podgorica at approximately 19:45 PM.