Jeanette Fors-Andrée

Jeanette Fors-Andrée is a senior crisis management advisor and media trainer with over two decades of experience. Every day, she guides organisations and business executives through reputation crises, media scrutiny and media firestorms. With solid hands-on experience, she prevents crises and negative coverage from escalating into full-blown scandals. Her clients include everything from global brands and listed companies, to non-profit organisations, trade associations and public figures.

She is regularly recognised within the Swedish communications industry for making an outstanding contribution to public understanding of crisis communication through media appearances, lectures, education and books – including her latest book “Own Your Agenda: How to Avoid Reputation Crises, Media Firestorms and Public Shaming”. She has helped raise professional standards within the communications industry and contributed to formalising fair, predictable and transparent methods within investigative journalism with the aim of phasing out the unreasonable conditions of the media dramaturgy to whom scrutinised actors are expected to submit.