09:00 – 09:40
Registration
24th International PRO PR Conference
Draft Program of the Conference
Three days of ideas, practical insight and meaningful connections in Ljubljana.
Final program will be announced by 15 December 2026.
Download program (PDF)Leadership in Communication
Explore the full three-day schedule.
This draft includes announced speakers and sessions. Items marked TBA and other details will be updated as they are confirmed.
Wednesday
7 April 2027
09:40 – 09:50
Opening
Welcome to Ljubljana
Ljubljana Tourism
09:50 – 10:10
Opening
Opening Ceremony
Danijel Koletić — Founder and Chairman of the Organising Committee of the PRO PR Conference
Nina Narat Meden — President of the Public Relations Society of Slovenia and Head of Rector’s Cabinet at University of Ljubljana
Prof. Justin Green — President and CEO of the Global Alliance for Public Relations and Communication Management, Ireland
Dr. Nataša Pirc Musar — President of the Republic of Slovenia
10:10 – 10:40
Talk
PRO PR Talk
Prof. Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, Ireland, talks with Dr. Nataša Pirc Musar, President of the Republic of Slovenia.
10:40 – 11:10
Break
Networking in Motion / Coffee Break
11:10 – 11:30
Lecture
Sebastjan Jeretič
Director of the Government Communication Office v. d / UKOM, Slovenia
11:30 – 11:50
Lecture
Abdulrahman Inayat
Co-Founder and Director, W7Worldwide, Kingdom of Saudi Arabia
11:50 – 12:10
Lecture
Mark Jan Kirn
Luminary Programme Manager, Rolls-Royce Motor Cars, United Kingdom
12:10 – 12:30
Lecture
Katja Fašink
Chief Executive Officer, Key7, Slovenia
12:30 – 13:40
Break
Networking in Motion / Lunch
13:40 – 14:00
Brand
Brand Story — Anja Marejtič
Head of Corporate Communications, BTC, Slovenia
14:00 – 14:20
Brand
Brand Story — Jasenka Barbarić
Brand Manager, Sales and Marketing, ABC Cheese, Croatia
14:20 – 14:40
Lecture
TBA / To Be Announced
14:40 – 16:10
PanelPanel
Gastro PR
Moderator: Tina Guček — Editor of the Print Edition of Marketing Magazin, Slovenia
Panellists will be announced.
16:35
ExperienceNetworking in Motion – Ljubljana Experience
Transfer to Ljubljana City Centre
From DoubleTree by Hilton Ljubljana
17:15 – 18:15
Experience
Guided Walking Tour of Ljubljana
Hosted by Ljubljana Tourism
18:15 – 18:40
Experience
Transfer from Ljubljana City Centre to BTC City
18:40 – 19:00
Experience
BTC City Gastro Corner Presentation
19:00 – 20:00
Experience
Free Time at BTC City
20:15 – 20:45
Experience
Transfer to the Official Conference Hotel
DoubleTree by Hilton Ljubljana
Thursday
8 April 2027
08:30 – 09:00
Registration
Registration of Participants
09:00 – 09:10
Opening
Opening Ceremony of Day 2 of the 24th PRO PR Conference
Danijel Koletić — Founder and Chairman of the Organising Committee of the PRO PR Conference
09:10 – 09:30
Lecture
Dan Gerella
Elected President of the Chartered Institute of Public Relations 2027, United Kingdom
09:30 – 09:50
Brand
Brand Story — Jelena Gavrilović Šarenac
Director of Corporate Communications, Henkel Serbia and Henkel Adria, Serbia
09:50 – 10:10
Lecture
Jeanette Fors-Andrée
Crisis Management Consultant, Media Trainer and Media Advisor, Jeanette Fors-Andrée AB, Sweden
10:10 – 10:40
Break
Networking in Motion / Coffee Break
10:40 – 11:00
Lecture
Robert Wester
Director of Communications and City Branding, Municipality of The Hague, Netherlands
Communicating and Positioning The Hague: Lessons in City Branding and Public Engagement
11:00 – 11:20
Lecture
TBA
11:20 – 11:40
Lecture
Janez Kne
Head of Media Analytics, Press Clipping, Slovenia
The Illusion of Awareness: Navigating Information Blind Spots in PR
11:40 – 12:00
Lecture
TBA
12:00 – 13:15
Break
Networking in Motion / Lunch
13:15 – 13:35
Lecture
Kia Haring
Board Member, ProCom – The Finnish Association of Communication Professionals, Finland
13:35 – 13:55
Lecture
TBA
13:55 – 15:00
PanelPanel
Small Media, Big Character: Content, Partnerships and the Survival Model
Moderator: Anela Kuburaš
Panellists will be announced.
18:30
AwardsEvening Programme
PRO PR Globe Awards Ceremony
PRO PR Globe People Achievement Awards Ceremony — organised by Apriori World
“World Best of the Best” PRO PR Globe People Communication Achievement Awards — organised by World Innovation and Change Management Institute & Apriori World
Friday
9 April 2027
08:45 – 09:10
Registration
Registration of Participants
09:10 – 09:20
Opening
Opening Ceremony of Day 3 of the 24th PRO PR Conference
Danijel Koletić — Founder and Chairman of the Organising Committee of the PRO PR Conference
09:20 – 09:40
Lecture
Souha Khairallah
MPRCA, Talent and Professional Development Director, PRCA, United Kingdom
09:40 – 10:00
Lecture
Nataša Pavolvić Bujas
Past IPRA President — Business Strategist & Communication Expert, Serbia
10:00 – 10:20
Lecture
Tina Cipot
Chief Operating Officer & Partner, o28 Communication Group, Slovenia
10:20 – 10:40
Lecture
Anthony Pickles
Director of Communications, The British Museum, United Kingdom
10:40 – 11:10
Break
Networking in Motion / Coffee Break
11:10 – 11:30
Lecture
Amra Mulić
Digital Communications, Federal Chancellery of the Republic of Austria — TBC / To Be Confirmed
11:30 – 11:50
Lecture
Kristina Škanata
PR & Communication Manager at Lustica Bay, Montenegro
11:50 – 12:20
Talk
PRO PR Talk
Silvija Londero Šimleša, Director and Editor-in-Chief at Media Servis, talks with Milan Kuster, Founder of i-Vent, Slovenia.
12:20 – 13:45
Break
Networking in Motion / Lunch
13:50 – 14:10
Lecture
TBA
14:10 – 14:30
Brand
I feel Slovenia / TBA
14:30 – 14:50
Lecture
Angele Giuliano
Founder & Managing Director, AcrossLimits; EIC Ambassador and Jury Member, European Innovation Council, Malta
14:50 – 15:10
Lecture
TBA
15:10 – 15:30
Lecture
Charles Skinner
Strategic Communications Consultant, Charles Skinner & Allies, United Kingdom
15:30 – 15:50
Closing