Goran Pivarski
Communication and Citizenship Lead for Croatia and Bosnia and Herzegovina at Microsoft
Goran has been working in communications since 2002 and has gained valuable experience in different areas of public relations. He began his career in public relations in the leading PR agencies in Croatia where he acquired expertise in many industry sectors. After eight years he took over the position of Communication manager in the holding company LURA Grupa and led external and internal communication on 9 markets where the member companies of the holding (pharmaceutical, logistics and FMCG companies) operated. After that period and prior to the employment in Microsoft he was spokesperson in the Ministry of Health and in charge of overall communication strategy and its implementation. He worked closely with the minister and other top state officials. Goran has experience in strategic, corporate and crisis communication, product PR, furthermore in positioning top executives in the media and the business community, CSR and social networks. For two years he was member of the Board of Croatian Public Relations Associations. Before his career in PR he worked as a TV reporter and editor in print magazine, which was of great help to understand how the media, one of the main stakeholders for PR, works.
He has bachelor degree in Political Science and he enrolled in a Master’s program in Organization and Management.
