One of the best regional experts in digital media, he joined CME Adrija in 2023 in the position of general director of digital operations of Slovenian Pro Plus and Croatian RTL. Under his leadership, RTL’s new unique streaming platform in Croatia – Voyo – was successfully launched. Previously, he worked on the development of digital strategies and business plans for various media brands in Styria. He is the creator of the largest Croatian video platform for Generation Z – Joomboosa, and he has also developed other brands such as Joonglaa in Slovenia and Roosvaaj in Serbia. He was the director of miss7 and the video department of 24sata. He started his career at Nova TV, where he was the editor-in-chief of dnevnik.hr and a producer for new media. He graduated from FER in Zagreb and holds a master’s degree in communication and space technology engineering.