PRO PR 2027 Speaker
Justin Green
President and CEO, Global Alliance for Public Relations and Communication Management · Global Alliance / BA Corporate Management Strategy / Wide Awake Communications
Ireland
Prof. Justin Green – World Public Relations & Communications Strategic Leader
Professor Justin Green is recognised as one of the most successful, influential and decorated global
strategists in public relations and communications leadership in the world.
He is President & CEO of Global Alliance for Public Relations and Communication Management
(2019 – 2027). Global Alliance represents more than 360,000 practitioners, academics, students and
organisations across 126 countries worldwide.
In recognition of his outstanding contribution to the profession, Justin has received 26 Life
Fellowships, 23 global leadership awards and five President medals. His work on Responsible
Communication has been recognised by many global organisations including the United Nations,
Association of South East Asian Nations, World Bank Group, European Commission, African Union,
Southern Common Market, World Health Organisation, Prime Ministers and Presidents around the
world.
He also holds a Professorship and Master qualifications in Public Relations and Communications,
Business Management and International Marketing.
He is founder and CEO of BA Corporate Management Strategy and Wide Awake Communications in
Dublin, Ireland and a former director of public relations agencies in Kenya and Nigeria. There, clients
included the World Bank, United Nations, European Union, African Union, Diageo, Samsung,
Microsoft, Google, Airtel and CNN.
Justin is a Life Fellow and former President of the Public Relations Institute of Ireland; a board
director of the Commission on Public Relations Education, USA, a member of the Academic &
Research Council of Global Alliance and the Ethics and Standards in Public Relations Taskforce. He
established and the World Commission on Ethical and Responsible Communication.
Over the years, he has contributed to successful international visits by Pope Francis, Queen
Elizabeth II and U.S. Presidents Joe Biden, Barack Obama, Bill Clinton and George W Bush. In
addition, he has advised a range of Irish, European and African public agencies on crisis
management, media relations and the safe and successful delivery of large-scale public events
including Special Olympics World Games and World Meeting of Families.
Live entertainment campaign strategies he has developed include: The Phantom of the Opera,
The Lion King, Marvel Universe Live, Disney On Ice, Riverdance, Taylor Swift, Eminem, Beyonce,
Coldplay, Jay Z, Oasis, Harry Styles, Ariana Grande and Post Malone among others.
As part of his professional leadership, he created a number of acclaimed publications, most notably
the award winning ‘Let’s Celebrate’ which examined the cultural and economic impact of live
entertainment. This work gained special recognition from the Irish and UK Government along with
the President of Ireland.
Justin’s global leadership and outstanding contribution to the profession has been recognised and is
recipient of five President Medals along with international awards from the World Public Relations
Forum, Public Relations Society of America, European Institute of Communications, African Public
Relations Association, ASEAN Public Relations Network, London School of Public Relations and
Business, Indonesia, Public Relations Global Communications China, Public Relations Society of
Kenya, Public Relations Institute of Ireland, Public Relations Institute of South Africa, Peterson
Integrated Communications Africa, The Museum of Public Relations USA, Turkish Public Relations
Association, Nigerian Institute of Public Relations, Public Relations Society of the Philippines,
Bangladesh Public Relations Association, The Promise Foundation and from ScoRe India.
He has received Life Fellowships from the African Public Relations Association, Asian Public
Relations Network, Bangladesh Public Relations Association, Brazilian Association for Business
Communication, China’s Public Relations Global Communications, Corporate Excellence Centre for
Reputation Leadership (Spain), European Institute of Communications, Italian Federation of Public
Relations, London School of Public Relations and Business, Indonesia Public Relations Association,
Institute of Public Relations Malaysia, Nigerian Institute of Public Relations, Perhumas Indonesia
Peterson Integrated Communications (Africa), Portuguese Association for Corporate
Communications, Public Relations Society of Kenya, Public Relations Institute of Ireland, Public
Relations Institute of South Africa, Botswana, Namibia and Swaziland, Public Relations Society of
the Philippines, Puerto Rico’s Public Relations Professionals Association, Public Relations Society
of Tanzania, Turkish Public Relations Association, University of Liberal Arts Bangladesh, University
San Martín de Porres Peru, University of Sharjah UAE, Vietnam Public Relations Network and the
Zambia Institute of Public Relations and Communications.