Public relations towards media relations are being transformed. This presents many challenges, from those that have been written about a lot and it is about credibility and the challenges of “fake news” to the truth. It is known that today news is found on millions of internet platforms, but the question is the credibility and accuracy of these statements. On the panel entitled “Telling the truth, is it enough to cut thru the fog of lies?” prepared by Richard Linning, President at World Innovation and Change Management Institute, UK, and moderated by Charles Skinner, Member of the organizing committee, UK.
