Marija Vićić
Communication Director for Creative Excellence Adriatic and Nordics
PRO PR Infigo Award
With more than 20 years in communication industry, starting her career as a journalist at public service broadcaster RTS and joining I&F McCann Grupa 16 years ago, Marija has always been driven by curiosity and openness in creating efficient and memorable communication along with her team and colleagues.
Building her career in all fields of communication and advertising, Marija was previously focused on guiding I&F McCann Grupa communication for all agency brands in 12 markets. During the last 5 years she worked on key communication projects, helped to effectively manage the content the agencies created and guided brands behavior through earned media. Along with agency teams she worked on several internationally and locally awarded campaigns.
In January 2018, Marija has been promoted to Communications Director for Creative Excellence covering Adriatic and Nordic region with focus on creating value of agency brands, through strategic, creative, digital and team voice.
Marija believes that it’s all about finding the best solution to a challenge, which requires insight, solid strategy, engaging idea and effect. But it’s equally about listening, creating trust and collaborating. From the first day, she was committed to close collaboration with industry members and the media, working constantly in creating an open and connected community in Adriatic region.
She is a graduate of Law School at the University in Belgrade and London School of Public Relation. Active member of European Association of Communication Directors, IAA and several other associations.
